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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximize SEO Success with Human-Centric Content in 2024
Content Marketing Technology
Maximize SEO Success with Human-Centric Content in 2024

As the digital landscape continues to evolve, the secret to search engine optimization (SEO) success lies in creating content that resonates with human experiences and desires. In a world awash with artificial intelligence-generated text, truly user-centric content stands out. In this article, we will explore the pivotal steps toward crafting content that not only attracts attention but also fulfills the

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How Is AppMail’s AI Revolutionizing Email Marketing for E-Commerce?
Marketing Automation / Email Marketing
How Is AppMail’s AI Revolutionizing Email Marketing for E-Commerce?

The integration of Artificial Intelligence (AI) into the realm of digital marketing signifies an era of unprecedented growth and sophistication. For small e-commerce businesses, this technological innovation is not just a trend but a game-changer, particularly in the nuanced domain of email marketing. AppMail, a front-runner in this revolution, has been instrumental in unleashing the potential of AI to create

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Is North Korea’s Kimsuky Targeting Policy Experts via Email?
Cyber Security
Is North Korea’s Kimsuky Targeting Policy Experts via Email?

The world of cybersecurity is abuzz with concerns over North Korea’s state-sponsored hackers who have initiated sophisticated email spoofing campaigns. These campaigns target policy experts with deep knowledge of East Asian affairs and those engaged in North Korea-related research. Understanding this complex web of cyber espionage is crucial for analysts, policymakers, and security experts alike, as they navigate a landscape

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Unwavering Email Marketing: Adapting in a Social Media World
Marketing Automation / Email Marketing
Unwavering Email Marketing: Adapting in a Social Media World

In an age where social networks seemingly dominate every aspect of digital engagement, email marketing has demonstrated remarkable resilience and adaptiveness. Faced with the dynamic tides of online communication, email retains its significance as a cornerstone of direct marketing strategy. Whereas social media offers a public square teeming with voices and ephemeral content, email represents a more intimate channel, a

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SEO and Content Marketing: Synergy for Digital Success
Content Marketing Technology
SEO and Content Marketing: Synergy for Digital Success

In the digital realm, SEO and content marketing intertwine to create a formidable duo that catapults websites to the forefront of online visibility. SEO operates much like a dedicated librarian, meticulously categorizing and retrieving the right information for every query. This process ensures that when users search for specific topics, they are met with the most pertinent and authoritative websites.

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How Can Businesses Protect QlikSense Servers from Cactus Ransomware?
Cyber Security
How Can Businesses Protect QlikSense Servers from Cactus Ransomware?

Businesses all over the world have become increasingly reliant on data visualization and business intelligence tools like QlikSense to support decision-making processes and drive their data analytics. However, the rise of ransomware groups such as Cactus presents new challenges and highlights the vulnerability of these crucial systems to cyberattacks. Understanding and effectively implementing protection strategies for QlikSense servers is vital

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AI and New Email Rules: Enhancing Compliance in Marketing
Marketing Automation / Email Marketing
AI and New Email Rules: Enhancing Compliance in Marketing

The email marketing landscape underwent a notable evolution in 2024, with the introduction of stringent regulations that redesigned how bulk email campaigns are conducted. These new rules put a spotlight on advanced email authentication protocols, such as SPF, DKIM, and DMARC. Such measures are no longer just recommended best practices but have become mandatory for businesses seeking to maintain their

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How is UGC Transforming B2B Marketing Today?
Content Marketing Technology
How is UGC Transforming B2B Marketing Today?

In the competitive landscape of B2B marketing, companies are constantly seeking novel ways to connect with potential buyers. An increasingly important part of this quest is user-generated content (UGC). As businesses vie for the attention of decision-makers, UGC presents a significant opportunity to engage through a genuine, humanized approach. The transformation of B2B marketing through user-driven narratives underscores a broader

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Instagram Algorithm Rewards Original Content, Limits Reposts
Content Marketing Technology
Instagram Algorithm Rewards Original Content, Limits Reposts

Instagram has initiated a decisive change that significantly impacts the visibility and proliferation of content within its platform. The emphasis on originality marks a departure from a period where reposted content often overshadowed the work of original creators. As Instagram implements a new algorithm aimed at rewarding creators for their unique contributions, it also curtails the reach of accounts that

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Google Rejects Millions of Apps to Boost Play Store Security
Cyber Security
Google Rejects Millions of Apps to Boost Play Store Security

Google has recently ramped up its efforts to improve the security and privacy of its Play Store ecosystem. The tech giant rejected over 2.3 million app submissions last year for failing to meet privacy standards. These apps were linked to various malicious activities, including the potential for malware distribution. Further ensuring the safety of its users, Google banned more than

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Is a Headless CMS the Future of Content Management?
Content Marketing Technology
Is a Headless CMS the Future of Content Management?

The rise of omnichannel experiences has compelled businesses to reevaluate their content management systems (CMS). As consumers demand seamless engagement across various platforms, traditional CMSs face challenges in delivering content to meet these dynamic needs. In this context, headless CMSs are emerging as a potential game-changer. Offering increased flexibility, improved performance, and enhanced security, they promise significant advantages. However, their

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WordPress Hack: Wpeeper Malware Hides C2 Servers to Evade Detection
Cyber Security
WordPress Hack: Wpeeper Malware Hides C2 Servers to Evade Detection

The digital landscape continually evolves with innovations, but alongside these advancements lurk cyber threats that are becoming ever more cunning. One such threat is a recently uncovered Android malware, which cybersecurity experts have named Wpeeper. It cleverly uses compromised WordPress sites to conceal its command-and-control (C2) servers, making detection vastly more challenging. The Wpeeper malware, discovered by researchers from QiAnXin’s

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