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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
GitHub Fixes Critical SAML SSO Bug in Enterprise Server
Cyber Security
GitHub Fixes Critical SAML SSO Bug in Enterprise Server

GitHub has recently addressed a severe security vulnerability that was present in GitHub Enterprise Server (GHES), which is identified as CVE-2024-4985. The vulnerability has been given the highest severity rating of 10.0 according to the Common Vulnerability Scoring System (CVSS), underscoring the potential risks it posed for organizations using the platform. This high-severity flaw had the capability to allow attackers

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Is TikTok Leading AI Transparency with New Content Labels?
Content Marketing Technology
Is TikTok Leading AI Transparency with New Content Labels?

In an era where artificial intelligence is becoming ever more sophisticated and integrated into creative processes, distinguishing between human-made and AI-generated content is evolving into a critical concern. Leading the charge in the quest for transparency, TikTok has unveiled a novel labeling initiative designed to highlight content produced using AI tools. This significant move isn’t merely a standalone effort—it’s part

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Maximizing Online Success: The Impact of SEO Experts in Noida
Content Marketing Technology
Maximizing Online Success: The Impact of SEO Experts in Noida

In the rapidly evolving digital world, where a strong online presence is indispensable, SEO experts play a pivotal role in crafting the success stories of businesses and websites. Particularly in Noida, a city with a burgeoning reputation as a tech and marketing hub, these specialists are the masterminds behind strategies that catapult online entities to the pinnacle of search engine

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How Can Data Integration Revolutionize Email Marketing?
Marketing Automation / Email Marketing
How Can Data Integration Revolutionize Email Marketing?

The integration of data within the realm of email marketing stands as a transformative strategy that directly affects customer engagement and business growth. Traditional email marketing efforts have long been pivotal in cultivating relationships with customers, yet aligning the results with business expectations consistently poses challenges for marketers. Data integration emerges as a powerful solution to these challenges, enabling businesses

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Tenon Raises $8M for Unified Marketing Platform Innovation
Marketing Automation / Email Marketing
Tenon Raises $8M for Unified Marketing Platform Innovation

Marketers often juggle an array of disjointed tools to plan campaigns, track progress, and measure success, creating inefficiencies and silos. Enter Tenon, an emergent force that proposes a solution to the fragmented marketing management landscape. With a successful $8 million in Series A funding, led by venture studio High Alpha and StepStone Group, alongside additional backing from ServiceNow Ventures, Tenon

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Foxit PDF Reader Flaw Exploited for Widespread Malware Attacks
Cyber Security
Foxit PDF Reader Flaw Exploited for Widespread Malware Attacks

The Foxit PDF Reader, widely used for reading and editing PDFs, has recently come under scrutiny due to a significant security vulnerability. A user interface defect in Foxit has been exploited by hackers, presenting a pressing challenge in the realm of cybersecurity. Cybercriminals have designed malware that leverages this weakness, stealthily integrating it into the daily digital activities of users.

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Maximize Your SEO: Top 3 Effective Contextual Link-Building Tips
Content Marketing Technology
Maximize Your SEO: Top 3 Effective Contextual Link-Building Tips

In the evolving world of search engine optimization (SEO), link-building remains a cornerstone of a strong online presence. High-quality links from reputable sources not only drive traffic but also serve as a vote of confidence, signaling to search engines that your content is valuable. Yet, amidst the various link-building tactics, one type stands out for its ability to weave through

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How Do AI Email Assistants Redefine Inbox Management?
Marketing Automation / Email Marketing
How Do AI Email Assistants Redefine Inbox Management?

In today’s fast-paced digital environment, managing an email inbox can be an overwhelming task. AI email assistants have become indispensable tools in redefining the way we handle our email-related tasks. These advanced systems offer a range of features, utilizing technologies like Natural Language Processing and machine learning, to create a more efficient and personalized inbox management experience. The Evolution of

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Maximize SEO Impact with the Value Proposition Canvas Strategy
Content Marketing Technology
Maximize SEO Impact with the Value Proposition Canvas Strategy

In a digital landscape saturated with content, standing out in search engine results becomes increasingly challenging. Businesses often struggle to create content that resonates with their audience and performs well in search rankings. The Value Proposition Canvas (VPC) method, tailored for content creation, promises a structured approach to generate SEO content ideas aligning with customer needs, ultimately driving more effective

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How Can Marketers Avoid Common Content Strategy Missteps?
Content Marketing Technology
How Can Marketers Avoid Common Content Strategy Missteps?

Content marketing stands as a pivotal component of modern digital strategies, carving a path for businesses to engage with their customers on a deeper level. However, amidst the drive to churn out content, marketers often stumble into pitfalls that can diminish the impact of their efforts, leading to suboptimal results. The Perils of Ignored Audience Analysis Overlooking Content Personalization Marketers

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TikTok Tests 60-Minute Videos, Eyeing Long-Form Content Shift
Content Marketing Technology
TikTok Tests 60-Minute Videos, Eyeing Long-Form Content Shift

TikTok, the social media platform renowned for its short-form video content, is venturing into new territory with its latest feature test: 60-minute video uploads. This marks a bold departure from the platform’s origins in 15-second clips, reflecting TikTok’s adaptability in evolving with creator demands and audience appetites. Currently, the long-form video capability is in a testing phase, with availability to

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How Can Timing Elevate Your Email Marketing Success?
Marketing Automation / Email Marketing
How Can Timing Elevate Your Email Marketing Success?

In a world where everyone’s inbox is flooded with emails, standing out from the crowd is paramount. Email marketing is not just about what you say; it’s also about when you say it. Like a golfer who meticulously times their swing to send the ball soaring to the green, email marketers must find their rhythm in timing their messages. The

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