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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Will CallTrackingMetrics and SearchKings Enhance Ad ROI?
Marketing Automation / Email Marketing
How Will CallTrackingMetrics and SearchKings Enhance Ad ROI?

In the dynamic world of digital advertising, maximizing return on investment (ROI) is paramount for businesses eager to outpace competitors. Enter the strategic partnership between CallTrackingMetrics and SearchKings, a fusion designed to turbocharge ad ROI through precision analytics and expertly managed search campaigns. By integrating CallTrackingMetrics’ granular call data analysis with SearchKings’ proficient handle on Google Ads and Microsoft Advertising,

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May 24, 2024
Securing the Remote Workforce: Strategies for Cyber Safety
Cyber Security
Securing the Remote Workforce: Strategies for Cyber Safety

The transition to remote work has irrevocably changed the professional landscape, inviting not only flexibility and new opportunities but also unprecedented cybersecurity challenges. With a significant segment of the workforce engaging in remote or hybrid work arrangements, the attack surface for cybercriminals has expanded exponentially. Numerous potential entry points that were non-existent in a conventional office setup have now become

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May 24, 2024
Embracing Creative Risks: Learning from Content Failures
Content Marketing Technology
Embracing Creative Risks: Learning from Content Failures

In the ever-evolving realm of digital marketing, innovation is not just a buzzword but a necessity. Creative professionals constantly seek new ways to captivate audiences, and this pursuit of engagement often entails stepping into uncharted territories. However, bold moves can sometimes lead to setbacks. Distinguishing between content failures and mistakes is pivotal for creatives aiming to push the boundaries without

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May 23, 2024
How Can Teams Streamline Their Content Creation Workflow?
Content Marketing Technology
How Can Teams Streamline Their Content Creation Workflow?

Creating content is a key part of any marketing strategy, but without an efficient process, it can quickly become overwhelming. Teams that succeed in delivering quality content consistently understand the importance of streamlining their workflow. Setting up a well-organized production process helps reduce bottlenecks, clarify roles, and keep the entire team on track. Here’s a step-by-step guide to help your

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May 23, 2024
Master Content Curation for Impactful Marketing on a Budget
Content Marketing Technology
Master Content Curation for Impactful Marketing on a Budget

Content curation is the savvy marketer’s secret weapon, allowing you to tell a story unique to your brand while sparing resources. It’s the art of sifting through the vast ocean of content, then handpicking and presenting the most relevant pieces to your audience, thus positioning your brand as a knowledge leader. Let’s embark on a journey to master content curation,

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May 23, 2024
Revolutionizing B2B Email Marketing with Generative AI Tech
Marketing Automation / Email Marketing
Revolutionizing B2B Email Marketing with Generative AI Tech

Email marketing is an integral component of business-to-business (B2B) communication strategies, providing a direct and personalized channel to engage with existing and potential clients. Historically constrained by the exhaustive demands of manual curation and intricacy of personalization, B2B email campaigns often fell short in scalability and time efficiency. The breakthrough of generative artificial intelligence (GenAI) technologies, however, is radically altering

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May 23, 2024
Is Your Industrial Control System Exposed to Cyber Threats?
Cyber Security
Is Your Industrial Control System Exposed to Cyber Threats?

As geopolitical tensions escalate, so does the risk of cyber threats targeting the Industrial Control Systems (ICS) industry. In response to this danger, Rockwell Automation has released an essential advisory for its customers. It outlines the necessity of disconnecting non-internet-facing ICS devices from the public internet to enhance the security of critical infrastructure. The Rising Tide of Cyber Threats in

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May 23, 2024
How Does WaveStealer Threaten Discord and Telegram Users?
Cyber Security
How Does WaveStealer Threaten Discord and Telegram Users?

WaveStealer presents a significant threat to users of popular messaging platforms such as Discord and Telegram. Designed to masquerade as a benign video game installer, WaveStealer infiltrates personal devices to steal a wealth of sensitive information. These platforms, frequented by vast gaming communities, provide fertile ground for this malware’s spread, often propelled by the gamers themselves unwittingly. The Mechanics of

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May 23, 2024
Wunderkind Launches AI-Driven Autonomous Marketing Platform
Marketing Automation / Email Marketing
Wunderkind Launches AI-Driven Autonomous Marketing Platform

The ever-evolving landscape of digital marketing has witnessed another significant innovation with the introduction of Wunderkind’s AI-powered Autonomous Marketing Platform. This groundbreaking platform is poised to revolutionize the industry by equipping marketers and service teams with Studio, its premier self-service creative application. Studio has been meticulously engineered to refine the creative workflow by enabling swift, real-time modifications, thus slashing campaign

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May 23, 2024
Sizzling Summer Email Strategies to Boost Engagement
Marketing Automation / Email Marketing
Sizzling Summer Email Strategies to Boost Engagement

As the mercury climbs and flip-flops become the footwear of choice, businesses face the daunting task of keeping customers engaged amidst the allure of golden beaches and sizzling barbecues. The summer slump is real, as consumers trade screen time for sunshine, often causing a dip in online sales and digital interaction. In such a climate, it’s imperative that email marketing

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May 23, 2024
How Can Dynamic Email Content Boost Your Marketing ROI?
Marketing Automation / Email Marketing
How Can Dynamic Email Content Boost Your Marketing ROI?

Initiating your email marketing journey begins with the crucial task of building a robust mailing list. This list is the heart of your campaigns, and growing it should be a top priority. Promote your sign-up facilities wherever your potential subscribers are likely to be found—be it at your physical storefront, through your online presence on your company website, on your

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May 23, 2024
Securing iGaming: Combatting Cyber Threats with Advanced Tech
Cyber Security
Securing iGaming: Combatting Cyber Threats with Advanced Tech

The rise of iGaming has been meteoric, captivating a global audience and creating a multi-billion-dollar industry. As users flock to these digital playgrounds, the volume of sensitive data stored by online gaming companies has swollen massively, presenting a veritable treasure trove for cybercriminals. This surging issue necessitates a robust and cutting-edge approach to cybersecurity in the iGaming sector, where the

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May 23, 2024