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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Ecommerce Email Marketing Boost Your Sales?
Marketing Automation / Email Marketing
How Can Ecommerce Email Marketing Boost Your Sales?

In the age where digital storefronts are becoming as common as their physical counterparts, ecommerce grows with unstoppable momentum. Online retailers often seek potent tools to captivate customers and amplify sales. Amidst this digital revolution stands email marketing, an armament as old as the internet itself, yet unsurpassed in forging customer relationships and driving revenue. Consider this – with projections

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Employer-Provided Childcare Boosts In-Office Work and Wellbeing
Employment Law
Employer-Provided Childcare Boosts In-Office Work and Wellbeing

The world of work is undergoing a remarkable transformation. Today’s employees are not just looking for a paycheck, they are actively seeking workplaces that support their holistic needs, both professionally and personally. Jo Faragher’s recent exploration into employer-sponsored childcare showcases a growing recognition among companies that family-friendly policies are integral to crafting a balanced, satisfied, and productive workforce. The data

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Critical Telerik Report Server Flaw Permits Admin Role Creation
Cyber Security
Critical Telerik Report Server Flaw Permits Admin Role Creation

In the unending war against cyber threats, a new critical vulnerability has emerged, putting organizations at risk worldwide. Identified in Progress Software’s Telerik Report Server, this critical flaw, tagged as CVE-2024-4358 with a CVSS score of 9.8, sets off alarms as it paves the way for remote attackers to bypass authentication and create an admin user—bestowing upon themselves the highest

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Maximizing Digital Success: The Rise of SEO Reselling Services
Content Marketing Technology
Maximizing Digital Success: The Rise of SEO Reselling Services

In the swiftly changing landscape of digital marketing, SEO reselling has surfaced as a strategic game-changer for agencies eager to broaden their repertoire. This innovative approach enables marketing entities to offer expansive SEO services without bearing the hefty costs and time commitments of cultivating such expertise from scratch. As online visibility becomes increasingly competitive, agencies not only vie to enhance

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How Does User Experience Impact SEO Success?
Content Marketing Technology
How Does User Experience Impact SEO Success?

The digital landscape is a battleground where businesses vie for the attention of discerning customers. Search Engine Optimization (SEO) has been the cornerstone of making websites visible to potential customers. However, as the complexity of the digital market increases, it has become clear that simple SEO tactics are no longer sufficient. User experience (UX) has emerged as a critical factor

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Maximizing ROI with Strategic Email List Management Practices
Marketing Automation / Email Marketing
Maximizing ROI with Strategic Email List Management Practices

The digital marketing arena is continuously evolving, with email marketing sustaining its position as a potent tool for reaching customers and delivering value. Effective email list management is pivotal in harnessing the power of email campaigns to achieve a substantial return on investment—designing a strategy that emphasizes quality engagement over sheer volume. This article delves into the best practices for

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Cox Modem Flaws Found and Fixed After Researcher’s Probe
Cyber Security
Cox Modem Flaws Found and Fixed After Researcher’s Probe

The digital defenses of our everyday devices have been thrust into the spotlight once again, as celebrated cybersecurity researcher Sam Curry revealed significant vulnerabilities within the modems provided by Cox Communications. Curry, lauded for exposing security gaps in notable firms like Apple and prominent automotive industries, had a personal encounter with the shortcomings of his own Cox modem. This encounter

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Maximize SEO Success: The Ultimate Guide to Content Mapping Strategy
Content Marketing Technology
Maximize SEO Success: The Ultimate Guide to Content Mapping Strategy

In the ever-evolving world of digital marketing, refining your approach to SEO is critical for staying competitive. This calls for strategies that extend beyond basic keyword optimization. Content mapping stands out as a sophisticated method, designed to tailor your website’s content to the varied stages your consumers navigate through during their purchasing journey. This guide is your step-by-step navigator through

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How Has Ransomware Disrupted UK Healthcare Services?
Cyber Security
How Has Ransomware Disrupted UK Healthcare Services?

The healthcare sector in the UK has been thrust into the spotlight for a disturbing reason—it has become a favored target for ransomware attacks. Cybercriminals, recognizing the sector’s critical nature, have zeroed in, causing disruptions that ripple far beyond the digital realm. This phenomenon dramatically came to the fore with the ransomware attack on Synnovis, a pathology service provider integral

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Mastering Google Search Tricks to Boost Your SEO Game
Content Marketing Technology
Mastering Google Search Tricks to Boost Your SEO Game

In the vast ocean of the internet, standing out can seem like an insurmountable challenge, especially when it comes to search engine optimization (SEO). The finesse of SEO doesn’t just lie in the content you produce but also in how well you understand the tools at your disposal. Search engines, especially Google, have become the cornerstone of online visibility. Hasan

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Is Victorian Freight Specialists the Latest Victim of GhostR Hackers?
Cyber Security
Is Victorian Freight Specialists the Latest Victim of GhostR Hackers?

The cybersecurity world is abuzz regarding a purported digital assault on Victorian Freight Specialists, a reputed Australian logistics entity. In a brash proclamation, a hacker collective known as GhostR has laid claim to infiltrating the company’s defenses and seizing a trove of sensitive data. The disclosure has sent shockwaves across industries, serving as a stark reminder of the escalating digital

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Snowflake Breach Exposes Risk in Cloud Data Security Measures
Cyber Security
Snowflake Breach Exposes Risk in Cloud Data Security Measures

In a gripping turn of events that has sent shockwaves through the industry, a monumental data breach at Snowflake has left the cybersecurity world on high alert. The cloud storage and AI data platform faced a severe setback when a hacking group boldly claimed to have acquired a staggering 560 million user records from Ticketmaster. The threat? A hefty ransom

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