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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Evolving MarTech: AI Innovations, Strategic Partnerships, and New Tools
Marketing Automation / Email Marketing
Evolving MarTech: AI Innovations, Strategic Partnerships, and New Tools

In today’s dynamic marketing technology landscape, companies are continuously pushing the boundaries to enhance business efficacy and address contemporary challenges. The latest developments from notable organizations such as Simpli.fi, AtData, Peer39, Mailchimp, Viant, and TransUnion underscore this constant evolution. Innovations in artificial intelligence (AI), strategic partnerships, and new MarTech tools are paving the way for transformative changes in how businesses

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February 6, 2025
Top Cyberattacks of 2024: Data Breaches, Ransomware, and Espionage
Cyber Security
Top Cyberattacks of 2024: Data Breaches, Ransomware, and Espionage

2024 has been a transformative year in cybersecurity, marked by an escalation in cybercrime, espionage, and other digital threats. This summary encapsulates the most significant trends, common themes, and overarching viewpoints that shaped the cybersecurity landscape over the past year. With a focus on data breaches, ransomware, espionage, law enforcement actions, and technological vulnerabilities, this analysis provides a comprehensive overview

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February 6, 2025
Are You Utilizing Today’s Best Email Marketing Strategies?
Marketing Automation / Email Marketing
Are You Utilizing Today’s Best Email Marketing Strategies?

In the ever-evolving landscape of digital marketing, email remains a powerful tool for businesses to connect with their audience. However, the strategies that worked yesterday may not be as effective today. To stay ahead, it’s crucial to adopt the best practices that define successful email marketing campaigns in 2024. This article explores the key characteristics that set top-tier email marketing

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February 5, 2025
Transforming Email Marketing: The Impact of AI on Customer Engagement
Marketing Automation / Email Marketing
Transforming Email Marketing: The Impact of AI on Customer Engagement

Email marketing has undergone a significant transformation with the advent of Artificial Intelligence (AI), which has revolutionized how marketers understand and leverage customer behavior, leading to more personalized and effective marketing strategies. AI-based tools have enhanced the ability of marketing teams to analyze customer preferences and behaviors, enabling data-driven decision-making aimed at improving customer engagement and satisfaction. Enhancing Personalization in

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February 5, 2025
Striking a Balance: Investment and Metrics in Content Marketing
Content Marketing Technology
Striking a Balance: Investment and Metrics in Content Marketing

In recent years, investing in content marketing has become a pivotal focus for numerous organizations, aiming to amplify their digital footprint and engage a broader audience. 41% of organizations increased their content marketing budgets over the past year, and a compelling 45% plan to do so in the coming year. However, the rising budgets do not necessarily equate to a

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February 5, 2025
Are Short-Form Videos the Future of B2B Marketing Strategies?
Content Marketing Technology
Are Short-Form Videos the Future of B2B Marketing Strategies?

In recent years, B2B marketing strategies have undergone significant transformations, with short-form video content emerging as a dominant force. As marketers adapt to evolving content consumption patterns, the role of visual storytelling has become increasingly crucial. This article delves into the current trends, the effectiveness of short-form videos, and the potential for other content types to maintain engagement and effectiveness

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February 5, 2025
Top Video Marketing Trends to Watch and Implement in 2025 Digital Plans
Content Marketing Technology
Top Video Marketing Trends to Watch and Implement in 2025 Digital Plans

Video marketing continues to dominate the digital landscape, and as we approach 2025, it’s crucial for marketers to stay ahead of the curve. By understanding and implementing the top video marketing trends expected to shape digital marketing strategies in 2025, marketers can create more engaging, authentic, and effective video content that resonates with their audience. This article explores these key

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February 5, 2025
How Can Brands Create Content That Stands Out on Social Media?
Content Marketing Technology
How Can Brands Create Content That Stands Out on Social Media?

In today’s digital age, brands face the challenge of standing out amidst a sea of content on social media. Vying for attention alongside personal creators, companies must adopt strategic approaches to effectively capture and retain audience interest. With millions of users scrolling through their feeds daily, what can brands do to make their content resonate and leave a lasting impression?

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February 5, 2025
Is Aggregate Organic Traffic the Future of SEO Success?
Content Marketing Technology
Is Aggregate Organic Traffic the Future of SEO Success?

In the ever-evolving landscape of SEO, the traditional focus on keywords is being challenged by new metrics and strategies. As search engines adapt and users’ behaviors change, the relevance of keywords as the primary metric for SEO success is diminishing. This shift has prompted industry experts to explore alternative measures that provide a more comprehensive view of SEO effectiveness. One

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February 5, 2025
Is Your Patient Monitor Vulnerable to Cybersecurity Risks?
Cyber Security
Is Your Patient Monitor Vulnerable to Cybersecurity Risks?

The increasing use of technology in healthcare has undoubtedly improved patient care, enabling more accurate diagnoses and efficient treatment. Still, it has also introduced complexities that pose significant cybersecurity challenges. A recent analysis by the US Cybersecurity and Infrastructure Security Agency (CISA) identified a severe cybersecurity vulnerability in Contec’s CMS8000 patient monitor. This alarming discovery underscores the urgency of enhancing

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February 5, 2025
How Can OWASP NHI Top 10 Enhance Non-Human Identity Security?
Cyber Security
How Can OWASP NHI Top 10 Enhance Non-Human Identity Security?

In the current digital landscape where automation, AI, and machine-to-machine communication play pivotal roles, traditional security measures fall short when it comes to addressing the unique challenges posed by non-human identities (NHIs). These NHIs, such as API keys, service accounts, OAuth apps, SSH keys, IAM roles, secrets, and other machine credentials, have become essential components in modern development and runtime

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February 5, 2025
What Are the Top Social Media Marketing Trends for 2025?
Content Marketing Technology
What Are the Top Social Media Marketing Trends for 2025?

In a world where digital presence has become nearly synonymous with brand identity, it’s imperative for businesses to stay ahead of the curve by keeping a close eye on evolving social media marketing trends. As 2025 approaches, these trends are shaping the way companies communicate, engage with their audiences, and ultimately drive growth. Adapting to these global shifts will not

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February 4, 2025