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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
7 Essential PAM Best Practices for Hybrid and Multi-Cloud Security
Cyber Security
7 Essential PAM Best Practices for Hybrid and Multi-Cloud Security

In today’s ever-evolving digital landscape, organizations are increasingly adopting hybrid and multi-cloud environments to leverage the advantages of enhanced flexibility, scalability, and efficiency. Although these environments offer remarkable benefits, they also come with substantial security risks due to their expanded attack surfaces and decentralized nature. Privileged Access Management (PAM) is crucial in fortifying the security of these complex infrastructures. By

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December 11, 2024
Can Klaviyo Maintain Its Growth Amid Slowing Rates and Competition?
Marketing Automation / Email Marketing
Can Klaviyo Maintain Its Growth Amid Slowing Rates and Competition?

Klaviyo, Inc. (NYSE:), a prominent player in the customer data and marketing automation space, has made significant strides in the email and SMS marketing segments. With a market capitalization of $10.7 billion and impressive gross margins of 77.6%, Klaviyo’s financial performance has garnered considerable attention. However, as the competitive landscape intensifies and growth rates show signs of deceleration, the company

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December 10, 2024
Baesman and Listrak Partner for Enhanced Email and SMS Marketing Solutions
Marketing Automation / Email Marketing
Baesman and Listrak Partner for Enhanced Email and SMS Marketing Solutions

In a strategic move set to revolutionize retail marketing, Baesman has joined forces with Listrak to offer enhanced email and SMS services to its clients. The partnership aims to streamline marketing processes by leveraging the strengths of both companies, thereby maximizing customer engagement and driving business growth through personalized marketing channels. By integrating Listrak’s advanced cross-channel marketing automation technology with

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December 10, 2024
Litmus Unveils Key Insights on Email Marketing Trends and Preferences
Marketing Automation / Email Marketing
Litmus Unveils Key Insights on Email Marketing Trends and Preferences

In a rapidly evolving digital marketing landscape, understanding the latest trends and consumer sentiments around email marketing is crucial for businesses aiming to maximize their outreach efforts. Litmus’s recent research findings in their "The State of Email in Lifecycle Marketing, 2024 Edition" provide valuable insights into how marketers utilize email throughout the customer journey and consumer attitudes towards various email

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December 10, 2024
How Will AudiencePoint’s Suite Transform Email Marketing Campaigns?
Marketing Automation / Email Marketing
How Will AudiencePoint’s Suite Transform Email Marketing Campaigns?

AudiencePoint, renowned for its pioneering email marketing innovations, has recently unveiled its forward-thinking Audience Engagement Suite. This new offering is poised to revolutionize the email marketing landscape by significantly enhancing revenue generation and audience interaction. The centerpiece of this suite is the Inbox Placement solution, which focuses on vital metrics to ensure emails reach their intended recipients at the most

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December 10, 2024
Exploring Top WordPress Alternatives for Diverse Website Needs
Content Marketing Technology
Exploring Top WordPress Alternatives for Diverse Website Needs

WordPress has long been a dominant force in the world of content management systems (CMS), powering hundreds of millions of websites. However, it is not the only option available. This article delves into 24 leading alternatives to WordPress, each catering to different needs and technical abilities. Whether you are a beginner, a developer, a small business owner, or an enterprise,

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December 10, 2024
How Does Backspace Marketing Elevate E-Commerce SEO Strategies?
Content Marketing Technology
How Does Backspace Marketing Elevate E-Commerce SEO Strategies?

In the rapidly evolving world of e-commerce, businesses face immense pressure to maintain an appealing and user-friendly online presence. The relentless competition demands consistent optimization of websites to ensure they appear prominently in search engine results. Enter Backspace Marketing, a digital marketing agency based in Delaware, specializing in on-page SEO solutions tailor-made for e-commerce businesses. By refining key aspects such

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December 10, 2024
Federal Appeals Court Upholds TikTok Ban Over National Security Concerns
Cyber Security
Federal Appeals Court Upholds TikTok Ban Over National Security Concerns

The Federal Appeals Court for the District of Columbia Circuit has delivered a significant blow to TikTok and its Chinese parent company, ByteDance, by upholding a law that threatens to ban the popular app across the United States unless it divests its ownership. This ruling, which aligns with national security protections, has confirmed that the legislation signed by President Joe

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December 10, 2024
Mastering AI Marketing Automation: A Comprehensive Guide for 2025
Marketing Automation / Email Marketing
Mastering AI Marketing Automation: A Comprehensive Guide for 2025

Artificial Intelligence (AI) has been a buzzword for quite some time, but its real potential is only now being realized in marketing automation. AI-powered marketing automation has revolutionized the way businesses interact with their customers, allowing marketers to deliver personalized experiences at scale. Due to its extensive adoption, revenue from AI software is expected to reach $126 billion by 2024.

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December 9, 2024
Revitalize Email Marketing with AudiencePoint’s Engagement Suite
Marketing Automation / Email Marketing
Revitalize Email Marketing with AudiencePoint’s Engagement Suite

The ever-evolving landscape of email marketing demands innovative solutions that can boost revenue and engagement without compromising ethical practices or data integrity. AudiencePoint has responded to these needs by unveiling its groundbreaking Audience Engagement Suite, which promises to redefine how marketers approach their email campaigns. The Suite integrates advanced technology with responsible data usage, making it a comprehensive option for

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December 9, 2024
Boosting SMB Email Marketing: Key Trends and Effective Strategies
Marketing Automation / Email Marketing
Boosting SMB Email Marketing: Key Trends and Effective Strategies

Email marketing has been a cornerstone of digital marketing for over 25 years, continually evolving to meet changing consumer behaviors and regulatory standards. For small and midsize businesses (SMBs), staying ahead in this dynamic landscape is crucial for maintaining customer engagement and driving growth. This article explores the latest trends in email marketing and provides actionable strategies for SMBs to

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December 9, 2024
Enhance Your Brand’s UK Presence with Expert Email Marketing Strategies
Marketing Automation / Email Marketing
Enhance Your Brand’s UK Presence with Expert Email Marketing Strategies

In an era where digital channels are predominantly used for brand engagement, businesses are constantly exploring efficient ways to connect with their audiences, cultivate trust, and nurture long-term relationships. Fundamental questions arise: "How can I enhance my brand’s visibility in the UK market?" and "Is email marketing still effective for building a strong, localized brand?" Amidst a plethora of marketing

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December 9, 2024