b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Optimizing Cross-Device Email Marketing: Key Features for Success
Marketing Automation / Email Marketing
Optimizing Cross-Device Email Marketing: Key Features for Success

As email usage expands across various devices such as smartphones, laptops, and tablets, marketers face the challenge of ensuring their email campaigns are effective and adaptable to different screen sizes without losing consistency across these platforms. Creating an engaging, well-structured email that looks and works effectively on every device is paramount for successful campaigns. Mobile Responsiveness In today’s mobile-first world,

Read More
December 13, 2024
How Does Syncing Email and SMS Boost Your Marketing Success?
Marketing Automation / Email Marketing
How Does Syncing Email and SMS Boost Your Marketing Success?

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with their audience and drive revenue. One of the most effective strategies available is the integration of email and SMS marketing. By synchronizing these two powerful communication channels, companies can create a cohesive and impactful marketing approach that not only maximizes engagement but also boosts overall success.

Read More
December 13, 2024
Double Opt-In Email Marketing: Importance, Benefits, and Setup Tips
Marketing Automation / Email Marketing
Double Opt-In Email Marketing: Importance, Benefits, and Setup Tips

Email marketing remains one of the most effective tools in your marketing arsenal, providing unfiltered access to your subscribers’ inboxes without any algorithmic interference. A well-maintained subscriber list enables you to share everything from company milestones to product launches, flash sales, and exclusive discounts directly with your audience. However, ensuring that your email marketing efforts are both compliant and effective

Read More
December 13, 2024
Transform Your Content Marketing with Powerful Storytelling Frameworks
Content Marketing Technology
Transform Your Content Marketing with Powerful Storytelling Frameworks

In the evolving landscape of content marketing, the focus has shifted dramatically from merely sharing information to crafting compelling narratives that engage audiences on an emotional level. These narratives are not just about selling products or services anymore; they are about building relationships and fostering loyalty. Research reveals that 55% of consumers are more inclined to purchase from brands that

Read More
December 13, 2024
Zero-Day Exploit in Cleo Software Puts Businesses at Risk for Data Theft
Cyber Security
Zero-Day Exploit in Cleo Software Puts Businesses at Risk for Data Theft

A recently discovered zero-day vulnerability in Cleo’s file transfer software has placed numerous businesses at considerable risk for data theft, highlighting the severity of cybersecurity flaws in widely-used enterprise solutions. The zero-day bug, identified as CVE-2024-50623, has been actively exploited by threat actors to execute remote code and infiltrate corporate networks. Initially reported by the security vendor Huntress, the flaw

Read More
December 13, 2024
Meta Platforms Faces Major Outages Across Key Social Media Services
Cyber Security
Meta Platforms Faces Major Outages Across Key Social Media Services

On Monday afternoon, a significant outage struck Meta Platforms’ social media services, including Facebook, Instagram, WhatsApp, and Threads, causing a widespread impact felt by tens of thousands of users globally. The disruptions began around 1:00 p.m. ET in the United States, with over 110,000 Facebook users experiencing various issues at the peak, including difficulties with accessing the app and web

Read More
December 13, 2024
How Can We Protect Sensitive Medical Data After a Major Breach?
Cyber Security
How Can We Protect Sensitive Medical Data After a Major Breach?

Earlier this month, the Center for Vein Restoration (CVR), a prominent vein treatment clinic headquartered in Maryland, experienced a significant data breach that sent shockwaves through the healthcare community. The incident, which exposed highly sensitive personal data including medical records and health insurance information, underscores the critical importance of robust cybersecurity measures to protect individuals’ health and financial security. With

Read More
December 13, 2024
How Is the US Countering Cyber Threats from Chinese Firm Sichuan Silence?
Cyber Security
How Is the US Countering Cyber Threats from Chinese Firm Sichuan Silence?

In a significant move to counter cybersecurity threats, the US government has imposed sanctions on the Chinese cybersecurity firm Sichuan Silence Information Technology Company, Limited (Sichuan Silence) and its employee Guan Tianfeng. This action follows their involvement in a massive firewall breach in April 2020, exploiting a zero-day vulnerability (CVE 2020-12271) to deploy malware and ransomware worldwide. Over 23,000 firewalls

Read More
December 13, 2024
How Did a Flaw in Microsoft’s MFA System Compromise 400M Accounts?
Cyber Security
How Did a Flaw in Microsoft’s MFA System Compromise 400M Accounts?

Millions of users worldwide were recently placed at risk when a critical vulnerability in Microsoft’s Multi-Factor Authentication (MFA) system was identified and exploited by attackers. This flaw allowed unauthorized access to several key Microsoft services, such as Outlook, OneDrive, Teams, and Azure Cloud, affecting over 400 million Office 365 accounts globally. The vulnerability was unearthed by the Oasis Security Research

Read More
December 13, 2024
How Can You Create an Effective Content Marketing Strategy?
Content Marketing Technology
How Can You Create an Effective Content Marketing Strategy?

In the dynamic world of digital marketing, a well-planned content marketing strategy is essential for reaching and engaging your target audience. Instead of aimlessly creating content without a strategic direction, a robust, goal-oriented plan can help your business flourish. A solid content marketing strategy is more than just producing articles or social media posts; it’s about aligning content efforts with

Read More
December 13, 2024
How Can Ecommerce Entrepreneurs Maximize LinkedIn for Growth?
Content Marketing Technology
How Can Ecommerce Entrepreneurs Maximize LinkedIn for Growth?

LinkedIn has evolved since its inception in 2003 to become a leading platform for professionals and businesses. Today, it boasts over one billion active users, with a significant portion of B2B marketers leveraging the platform for sales and lead generation. The ability to connect professionals across various industries makes LinkedIn a powerful tool for professional networking and growth, particularly for

Read More
December 12, 2024
AI Transforms Digital Marketing Through Superior SEO and Audience Insights
Content Marketing Technology
AI Transforms Digital Marketing Through Superior SEO and Audience Insights

The rapid evolution of artificial intelligence (AI) has dramatically reshaped the landscape of digital marketing, offering new tools and strategies that enhance search engine optimization (SEO) and provide deeper insights into audience behavior. One of the most significant aspects of this transformation is how AI-driven technologies have revolutionized keyword research, allowing marketers to analyze search trends and identify high-potential keywords

Read More
December 12, 2024