Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
AI, Trust, and SEO: The Future of Marketing Strategies by 2025
Content Marketing Technology
AI, Trust, and SEO: The Future of Marketing Strategies by 2025

The marketing landscape is evolving rapidly, driven by advancements in technology, shifting consumer behaviors, and changing regulatory environments. As we look ahead to 2025, several key trends are poised to reshape how marketers approach their strategies. This article explores the future of marketing through the lenses of AI, trust, and SEO, providing insights into what marketers can expect and how

Read More
How Is DEEPDATA Malware Exploiting Fortinet VPN for Credential Theft?
Cyber Security
How Is DEEPDATA Malware Exploiting Fortinet VPN for Credential Theft?

Amid the constantly evolving landscape of cybersecurity threats, a new and troubling development has surfaced involving malware known as DEEPDATA. Deployed by the notable threat actor BrazenBamboo, DEEPDATA takes advantage of a vulnerability in Fortinet’s FortiClient for Windows to steal VPN credentials. This alarming vulnerability was first reported by Volexity in July 2024 and, worryingly, remains unpatched to this day.

Read More
Critical Flaw in TP-Link Routers: Remote Takeover and DoS Risk
Cyber Security
Critical Flaw in TP-Link Routers: Remote Takeover and DoS Risk

A significant security vulnerability has been discovered in TP-Link VN020-F3v(T) routers with firmware version TT_V6.2.1021. This flaw, identified as CVE-2024-11237, allows attackers to remotely take over the routers, leading to potential Denial of Service (DoS) and Remote Code Execution (RCE) attacks. These attacks can severely impact network functionality and compromise data security by allowing unauthorized access and control over network

Read More
Is Chinese Linked Cyber-Espionage on Telecoms the Largest Yet?
Cyber Security
Is Chinese Linked Cyber-Espionage on Telecoms the Largest Yet?

A major cyber-espionage campaign linked to Chinese intelligence has infiltrated numerous U.S. and international telecom companies, including T-Mobile, raising alarms about the security of global communications. The attack is being described by U.S. officials as "historic" and "catastrophic," having primarily targeted high-value intelligence figures and lasting for over eight months. The sophisticated hackers exploited vulnerabilities in telecom infrastructure and employed

Read More
How Can You Create an Effective Black Friday Email Campaign?
Marketing Automation / Email Marketing
How Can You Create an Effective Black Friday Email Campaign?

Creating an effective Black Friday email marketing campaign is crucial for businesses aiming to stand out in a highly competitive retail environment. With the retail industry becoming increasingly competitive, and with Adobe predicting that retailers will spend a staggering $10.8 billion on Black Friday—up 9.9% from 2023—the importance of a well-structured email marketing strategy cannot be overemphasized. Email marketing remains

Read More
How Should You Respond to the Critical Palo Alto PAN-OS Vulnerability?
Cyber Security
How Should You Respond to the Critical Palo Alto PAN-OS Vulnerability?

A major security threat has come to light, targeting one of the prominent names in network security, Palo Alto Networks. This is not a hypothetical scenario but a real, immediate risk, with the company’s PAN-OS firewall management interface being targeted in the wild. The vulnerability in question has received an alarmingly high CVSS score of 9.3, underscoring its criticality. What

Read More
How Can MailReach Transform Your Email Marketing Campaigns?
Marketing Automation / Email Marketing
How Can MailReach Transform Your Email Marketing Campaigns?

In the increasingly competitive realm of email marketing, getting emails to land in recipients’ primary inboxes often becomes a pervasive challenge for marketers. While there are various strategies to improve email deliverability, many fall short in bridging the gap between conceptual effectiveness and practical application. This is where MailReach steps in, introducing a robust suite of tools designed to streamline

Read More
How Can Video Marketing Maximize Your ROI and Engagement?
Content Marketing Technology
How Can Video Marketing Maximize Your ROI and Engagement?

In today’s fast-paced digital world, capturing and retaining consumer attention is more challenging than ever. With shorter attention spans and a preference for visual content, video marketing has emerged as a powerful tool for brands to engage their audience and maximize ROI. This article explores the potential of video marketing and provides actionable insights on how to leverage it effectively.

Read More
Mental Health Struggles and Accountability in Content Creation Industry
Content Marketing Technology
Mental Health Struggles and Accountability in Content Creation Industry

In the fast-paced world of digital media, content creators constantly face the pressure to produce engaging content, often at the expense of their mental health and professionalism. The recent case involving Asmongold, a prominent content creator who made inflammatory remarks about Palestinians, underscores the challenges creators face in maintaining a healthy balance between their online personas and real-life identities. The

Read More
How Can Small Businesses Benefit from Marketing Videos?
Content Marketing Technology
How Can Small Businesses Benefit from Marketing Videos?

In today’s digital age, small businesses are constantly seeking innovative ways to stand out in a crowded marketplace. One of the most effective tools at their disposal is video marketing. Videos have the power to engage audiences, convey complex messages succinctly, and build a strong brand presence. This article explores the myriad benefits that marketing videos offer to small businesses

Read More
Why Are Brands Flocking to Short-Form Videos for Marketing Success?
Content Marketing Technology
Why Are Brands Flocking to Short-Form Videos for Marketing Success?

In recent years, brands have increasingly embraced short-form videos (SFVs) as a cornerstone of their marketing strategies. This shift towards dynamic, bite-sized content is driven by several key factors that make SFVs highly effective in the contemporary digital marketing landscape. From the ability to tell compelling stories and forge emotional connections to their propensity for shareability and alignment with evolving

Read More
Finding the Right Keywords to Boost Your Organic Website Traffic
Content Marketing Technology
Finding the Right Keywords to Boost Your Organic Website Traffic

In today’s crowded digital environment, determining the right keywords is crucial for enhancing your website’s visibility and increasing organic traffic. Keywords serve as the essential link between what users search for and the content you provide. Mastering keyword research is vital because it not only draws visitors but also attracts the right audience interested in your content. This article delves

Read More