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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Will AISQ’s AI Change Small Business Marketing Forever?
Marketing Automation / Email Marketing
How Will AISQ’s AI Change Small Business Marketing Forever?

AISQ has unveiled its groundbreaking marketing system, Next Level Marketing, which harnesses the full potential of artificial intelligence to automate the entire marketing process. This cutting-edge platform promises to liberate small business owners from the complexities and time-consuming tasks traditionally associated with marketing, allowing them to focus on running their businesses. Within just two weeks of its launch, 200 small

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Unlocking UGC Potential: Authentic and Cost-Effective Marketing Strategies
Content Marketing Technology
Unlocking UGC Potential: Authentic and Cost-Effective Marketing Strategies

User-Generated Content (UGC) is revolutionizing the way brands connect with consumers. As we navigate through 2024, understanding and leveraging UGC can be the key to unlocking unprecedented marketing success. Despite lingering skepticism, its potential cannot be ignored. UGC, crafted by everyday social media users, embodies authenticity and relatability—traits increasingly valued by modern consumers. Unlike polished, high-budget commercials, UGC seamlessly integrates

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How to Create Engaging Content with Just a Smartphone: Tips from an Expert
Content Marketing Technology
How to Create Engaging Content with Just a Smartphone: Tips from an Expert

In a rapidly evolving digital world where content creation holds significant value, many believe that expensive equipment is necessary to produce high-quality content. Khaled Al Amri, renowned for his expertise in content creation and investment, debunks this myth by offering actionable tips on how anyone can create engaging content using just a smartphone. Al Amri’s approach emphasizes accessibility and creativity,

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How Is AI Revolutionizing Social Media Marketing for Small Businesses?
Content Marketing Technology
How Is AI Revolutionizing Social Media Marketing for Small Businesses?

Small businesses have always faced unique challenges in marketing. Limited resources and tight budgets mean they must be innovative and efficient. In an increasingly digital world, artificial intelligence (AI) is emerging as a game-changer. Let’s delve into how AI is transforming social media strategies for small businesses, focusing on trends, challenges, and future projections. Integration of AI in Social Media

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Mastering Email Marketing: Tactics to Boost Deliverability and Engagement
Marketing Automation / Email Marketing
Mastering Email Marketing: Tactics to Boost Deliverability and Engagement

Email marketing is a billion-dollar industry, but running successful email campaigns is getting more challenging. With data decaying faster than ever and email service providers enforcing stricter sending rules, your business may already be experiencing declining results. Here’s how you can quickly adapt to these critical industry updates. Email marketing has come a long way since that historic day in

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Direct Mail Makes a Comeback in SaaS: Boosting B2B Engagement
Marketing Automation / Email Marketing
Direct Mail Makes a Comeback in SaaS: Boosting B2B Engagement

In today’s digital age, the inboxes of business professionals are flooded with promotional emails more than ever before. This oversaturation has rendered email marketing less effective for SaaS (Software as a Service) companies looking to engage B2B (Business-to-Business) prospects. With so many emails competing for attention, it becomes difficult for any single email to capture the interest of potential clients,

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Debunking the SEO Myth: Outbound Links Do Not Boost Rankings
Content Marketing Technology
Debunking the SEO Myth: Outbound Links Do Not Boost Rankings

The long-standing belief within the SEO community that linking out to other websites significantly improves search engine rankings has recently been debunked. Google’s John Mueller clarified that there is no specific SEO benefit tied to the practice of outbound linking. This idea, often referred to as "canonical SEO," is based on entrenched beliefs in the SEO community that are frequently

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Adopting a Publisher Mindset to Navigate Digital Marketing Shifts
Content Marketing Technology
Adopting a Publisher Mindset to Navigate Digital Marketing Shifts

In today’s fast-evolving digital marketing landscape, adopting a publisher mindset has emerged as a powerful strategy to navigate new challenges and uncertainties. This concept of thinking like a publisher is not new, but its importance has grown as traditional marketing tactics become less effective. In an era where buyers are increasingly elusive, technological advancements are reshaping interactions, and content creation

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Are Iranian-Backed Hackers Using Tickler Malware for Cyber Espionage?
Cyber Security
Are Iranian-Backed Hackers Using Tickler Malware for Cyber Espionage?

In recent years, cyber-espionage has become an ever-present threat to various industries and government sectors around the world. A concerning development has emerged with the discovery of a new malicious software called "Tickler," attributed to a hacking group known as Peach Sandstorm. Allegedly backed by Iran, this group has been linked to numerous cyber-attacks targeting sectors in the United States

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Master Email Marketing to Skyrocket Your Business Growth in 2024
Marketing Automation / Email Marketing
Master Email Marketing to Skyrocket Your Business Growth in 2024

In the rapidly evolving digital landscape, email marketing remains one of the most effective tools for engaging an audience and driving business growth. With the latest data showing Apple holding a significant portion of the email client market at 47.70% and Gmail following closely at 35.20%, it’s clear that mastering email marketing is crucial for reaching a substantial portion of

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Why Is Email Marketing ROI Declining and How Can You Fix It?
Marketing Automation / Email Marketing
Why Is Email Marketing ROI Declining and How Can You Fix It?

Email marketing has been a stalwart in the digital marketing toolkit, historically offering astronomical returns on investment. Figures often touted suggest that for every $1 spent, marketers could expect $40 in return. However, the landscape is changing, and many are noticing a downward trend in email marketing ROI. This article delves into the factors contributing to this decline and offers

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How Are Trends in Video Marketing Transforming Strategies for 2024?
Content Marketing Technology
How Are Trends in Video Marketing Transforming Strategies for 2024?

Video marketing continues to evolve at a breakneck pace, driven by technological advancements, changing consumer preferences, and the dynamic digital landscape. The future of video marketing in 2024 is poised to be shaped by several significant trends that will transform how businesses craft and execute their marketing strategies. This article delves into these trends, offering insights into their implications and

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