b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | Authors | Tailor Jackson
Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
AI Revolutionizes Digital Marketing with Hyper-Personalization and Growth
Content Marketing Technology
AI Revolutionizes Digital Marketing with Hyper-Personalization and Growth

Artificial intelligence (AI) has profoundly transformed the digital marketing landscape, driving unprecedented growth and enabling hyper-personalization techniques that were previously unattainable. Malaysia’s digital marketing revenues, for instance, have surged to RM66.22 billion in the first half of 2024, which significantly surpasses the investments made throughout 2023. This remarkable growth underscores the urgent need for digital marketers to fully integrate AI

Read More
October 9, 2024
Enhancing Content Outreach Strategies
Content Marketing Technology
Enhancing Content Outreach Strategies

With the ever-evolving digital landscape, businesses and individuals are continually seeking ways to enhance their content outreach strategies. The central topic of enhancing content outreach strategies focuses on how to effectively spread and promote content to reach a broader and more engaged audience. This is crucial as it can significantly impact brand visibility, audience engagement, and overall business growth. Below

Read More
October 9, 2024
How Can Small Businesses Implement ABM with Limited Resources?
B2B Marketing
How Can Small Businesses Implement ABM with Limited Resources?

In today’s fiercely competitive B2B landscape, account-based marketing (known as ABM) has become a game-changer, allowing innovative companies to focus their marketing efforts on high-value accounts rather than only targeting a broad audience. ABM is a strategy centered on your marketing and sales teams collaborating to identify and engage with specific target accounts, creating highly personalized campaigns to drive conversions

Read More
October 9, 2024
Singulate Secures $2.3M to Revolutionize Email Marketing with AI
Marketing Automation / Email Marketing
Singulate Secures $2.3M to Revolutionize Email Marketing with AI

Singulate, a burgeoning generative AI marketing platform, has recently secured $2.3 million in pre-seed funding from a mix of angel investors and venture capital firms, marking a significant step in the startup’s journey to revolutionize email marketing. Led by New York-based Bowery Capital, the funding round also saw participation from London-based Seedcamp as well as investments from industry bigwigs like

Read More
October 9, 2024
Siteimprove and MarketMuse Unite to Transform Digital Content Strategies
Content Marketing Technology
Siteimprove and MarketMuse Unite to Transform Digital Content Strategies

In a significant development for the marketing technology sector, Siteimprove has acquired MarketMuse, merging two robust platforms to offer a comprehensive SaaS solution aimed at enhancing content, accessibility, and SEO. MarketMuse is well-known for its AI-driven content planning software that aids users in researching, planning, and executing scalable content strategies. Its suite of tools thoroughly analyzes content to ensure comprehensive

Read More
October 9, 2024
How Are Short-Form Videos Transforming Social Media Marketing?
Content Marketing Technology
How Are Short-Form Videos Transforming Social Media Marketing?

Short-form videos have surged to the forefront of social media marketing, becoming an indispensable tool for brands to capture audience attention swiftly. Platforms like TikTok, Instagram Reels, and YouTube Shorts are dominating the landscape, reshaping how businesses interact with their audience. This article delves into the various ways short-form videos are revolutionizing social media marketing, particularly in South Africa, and

Read More
October 8, 2024
Why Do 40% of U.S. Consumers Unsubscribe from Marketing Emails Weekly?
Marketing Automation / Email Marketing
Why Do 40% of U.S. Consumers Unsubscribe from Marketing Emails Weekly?

In today’s digital age, marketing emails have become an essential tool for brands looking to connect with consumers and promote their products. However, recent data reveals a significant trend that should concern all marketers: a staggering 40% of U.S. consumers unsubscribe from marketing emails at least once a week. This unsettling development raises important questions about the reasons behind this

Read More
October 8, 2024
How Can Data-Driven Direct Mail Compete in a Digital World?
Marketing Automation / Email Marketing
How Can Data-Driven Direct Mail Compete in a Digital World?

In an era dominated by digital communication, traditional direct mail might seem like a relic of the past. However, leveraging data-driven strategies and predictive analytics can rejuvenate this classic marketing method, making it highly relevant and effective in today’s digital landscape. This article explores how integrating advanced data techniques can elevate direct mail to a competitive edge, providing valuable insights

Read More
October 8, 2024
How Can You Elevate Your Video Marketing Strategy?
Content Marketing Technology
How Can You Elevate Your Video Marketing Strategy?

In an era where digital content reigns supreme, video marketing stands out as a pivotal tool for engaging audiences and driving business growth. Consumer expectations have evolved, demanding brands to continuously innovate and adapt to keep their audience engaged. This level of dynamism necessitates integrating cutting-edge strategies to ensure your video marketing remains effective and appealing. Businesses must pivot their

Read More
October 8, 2024
How Can AI and Automation Maximize ROI in Marketing and MarTech?
Marketing Automation / Email Marketing
How Can AI and Automation Maximize ROI in Marketing and MarTech?

In today’s fast-paced digital world, businesses are constantly seeking ways to maximize their return on investment (ROI) in marketing. Leveraging artificial intelligence (AI) and automation within the marketing technology (martech) sphere can lead to more efficient operations, precise decision-making, and improved marketing outcomes. As the digital landscape evolves, it becomes increasingly clear that traditional marketing strategies are no longer sufficient

Read More
October 8, 2024
Maximize Digital Marketing Success with SEMrush’s Comprehensive Tools
Content Marketing Technology
Maximize Digital Marketing Success with SEMrush’s Comprehensive Tools

In today’s highly competitive digital landscape, mastering Search Engine Optimization (SEO) and other online marketing strategies is crucial for businesses looking to gain an edge. SEMrush, an all-in-one digital marketing suite, offers comprehensive tools designed to enhance online visibility, track competitors, and optimize content. This article explores SEMrush’s key benefits and features, offering insights into how it can transform a

Read More
October 8, 2024
AI in Content Creation: Enhancing Productivity While Keeping It Human
Content Marketing Technology
AI in Content Creation: Enhancing Productivity While Keeping It Human

Integrating artificial intelligence (AI) into content creation has been transformative for many industries, offering unprecedented gains in efficiency and productivity. The challenge, however, lies in ensuring that while leveraging AI, the essential human touch that makes content engaging and authentic is not lost. This article explores various strategies for combining AI’s strengths with human creativity to produce high-quality content that

Read More
October 8, 2024