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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does Analytics Enhance Automated Email Marketing Campaigns?
Marketing Automation / Email Marketing
How Does Analytics Enhance Automated Email Marketing Campaigns?

In the ever-evolving landscape of digital marketing, the significance of analytics in automated email campaigns cannot be overstated. Automated email marketing tools aim to streamline communication by sending personalized messages based on predefined criteria, saving marketers valuable time and ensuring consistency. Nonetheless, the true potential of these tools is unlocked only through meticulous data analysis. By understanding various metrics, marketers

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December 27, 2024
Boosting Real Estate Email Marketing with Real-Time Data Strategies
Marketing Automation / Email Marketing
Boosting Real Estate Email Marketing with Real-Time Data Strategies

In the rapidly evolving real estate market, leveraging real-time data has become crucial for effective email marketing. As the number of email users is projected to reach 4.89 billion by 2027, real estate agents must adopt sophisticated data management strategies to stay competitive. This article explores how real-time data can revolutionize email marketing for estate agents, ensuring communications are timely,

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December 27, 2024
How Is Situational Content Marketing Changing Consumer Engagement?
Content Marketing Technology
How Is Situational Content Marketing Changing Consumer Engagement?

Imagine a world where marketing isn’t about rigidly guiding consumers through a predetermined path, but about understanding and responding to their unique circumstances and needs in real-time. The Shift from Traditional to Situational Content Marketing Historically, marketers have depended on a linear funnel structure to guide consumers from awareness to action, a model that fails to reflect today’s complex consumer

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December 27, 2024
How Can Technical SEO Drive E-Commerce Success and Visibility?
Content Marketing Technology
How Can Technical SEO Drive E-Commerce Success and Visibility?

In today’s fiercely competitive digital landscape, technical Search Engine Optimization (SEO) stands as a pivotal element for e-commerce businesses striving for growth and increased online visibility. By focusing on crucial aspects like website speed, mobile responsiveness, and structured data, e-commerce brands can enhance user engagement and outperform their competitors. For companies like Backspace Marketing, leveraging technical SEO is not merely

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December 27, 2024
Revolutionize Video Creation with Vidnoz AI’s Intuitive Features and Tools
Content Marketing Technology
Revolutionize Video Creation with Vidnoz AI’s Intuitive Features and Tools

In today’s digital age, video content reigns supreme, and its demand continues to rise across business, education, and personal use realms. However, producing professional-looking videos remains a daunting task, often requiring significant time and specialized skills. Vidnoz AI emerges as a beacon of innovation in video production, promising to simplify and democratize the video creation process for all. With an

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December 27, 2024
Are Healthcare Providers Doing Enough to Protect Patient Data?
Cyber Security
Are Healthcare Providers Doing Enough to Protect Patient Data?

Imagine a scenario in which your sensitive personal information, including your medical records, is exposed to potential identity thieves due to a cybersecurity breach. This unsettling reality surfaced recently with the incident involving American Addiction Centers (AAC), where the personal data of 422,424 patients were compromised. The breach, discovered on September 26, revealed that an unauthorized party accessed the AAC

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December 27, 2024
Future of CISA and Cybersecurity Policies Under a Potential Trump Term
Cyber Security
Future of CISA and Cybersecurity Policies Under a Potential Trump Term

As the 2024 election draws closer, a potential second term for President Trump has raised numerous questions and speculations about the future direction of cybersecurity policies in the United States. One of the central entities amid this discourse is the Cybersecurity and Infrastructure Security Agency (CISA). Established during Trump’s first term in 2018, CISA was initially tasked with fortifying the

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December 27, 2024
Digital Marketing Strategies to Boost Manufacturing Business Growth
Content Marketing Technology
Digital Marketing Strategies to Boost Manufacturing Business Growth

The digital age has fundamentally transformed modern business practices, including those within the manufacturing sector. Manufacturers needing effective digital marketing strategies to engage their ideal audience and drive long-term business growth can utilize approaches such as video marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media engagement. By enhancing their visibility and establishing lasting customer relationships, manufacturers can

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December 26, 2024
Dark Web Exploits to Bypass KYC Using Real Biometric Data and Documents
Cyber Security
Dark Web Exploits to Bypass KYC Using Real Biometric Data and Documents

In a chilling revelation by iProov, a leader in biometric identity verification, a new dark web operation has come to light that specifically targets and undermines Know Your Customer (KYC) protocols. Documented in the company’s Quarterly Threat Intelligence Update for Q4 2024, the operation outlines how cybercriminals are exploiting real identity documents and biometric data to bypass KYC systems, reflecting

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December 26, 2024
Maximizing Marketing Impact: Syncing Email and SMS Strategies for Success
Marketing Automation / Email Marketing
Maximizing Marketing Impact: Syncing Email and SMS Strategies for Success

In today’s digital age, businesses are constantly seeking innovative ways to engage with their audience and drive revenue. One powerful approach is synchronizing email and SMS marketing strategies. With text messaging used by approximately 65% of the global population and SMS marketing growing rapidly, combining it with email marketing can yield substantial benefits. The integration of these two mediums offers

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December 26, 2024
Mitigating Hyperliquid Security Risks After North Korean Hacker Attack
Cyber Security
Mitigating Hyperliquid Security Risks After North Korean Hacker Attack

Hyperliquid, a leading platform in the DeFi sector, recently experienced an alarming event when North Korean hackers targeted their system, causing over $7 billion in market value to evaporate. This unprecedented attack led to significant panic within the community, resulting in Hype’s maximum decline of more than 25% on that day. As more than $150 million of on-chain ecological funds

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December 26, 2024
Are These Common Mistakes Killing Your Content Marketing Results?
Content Marketing Technology
Are These Common Mistakes Killing Your Content Marketing Results?

In the fast-paced world of B2B marketing, creating content that truly resonates with your audience can be a daunting task. Despite the significant time and effort invested, many marketers find their content falling short in terms of engagement and effectiveness. This article delves into common pitfalls that can undermine your content marketing efforts and offers actionable solutions to enhance your

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December 26, 2024