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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can SEO and E-A-T Improve Your Content Strategy?
Content Marketing Technology
How Can SEO and E-A-T Improve Your Content Strategy?

The growing complexities of digital marketing highlight the necessity of a well-rounded SEO strategy, which includes audience research, keyword analysis, and alignment with Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) standards. A key takeaway is that integrating SEO best practices with content marketing strategies can significantly boost online visibility and performance. Understanding the target audience through detailed research enables the creation

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October 16, 2024
How Will Google’s New Email Guidelines Impact B2B Strategies?
Marketing Automation / Email Marketing
How Will Google’s New Email Guidelines Impact B2B Strategies?

Google has recently updated its bulk email guidelines, setting new standards for businesses sending a high volume of emails daily. These changes are poised to have significant implications for B2B marketing, especially for small- to medium-sized businesses (SMBs). This article delves into the specifics of these new guidelines and explores how they will shape B2B digital marketing strategies moving forward.

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October 15, 2024
Email Marketing Evolves: Navigating Apple iOS 18’s Game-Changing Features
Marketing Automation / Email Marketing
Email Marketing Evolves: Navigating Apple iOS 18’s Game-Changing Features

The media landscape is ever-shifting, and email marketing remains a pivotal tool for brands aiming for direct consumer engagement. The recent launch of Apple iOS 18 introduces substantial changes that will redefine how marketers approach their strategies, bringing both challenges and opportunities to the forefront. These changes, driven by advanced technology and user-friendly features, dictate a fundamental shift in how

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October 15, 2024
Is Email Marketing Still Essential for Businesses in 2024?
Marketing Automation / Email Marketing
Is Email Marketing Still Essential for Businesses in 2024?

Email marketing has long been a staple of digital marketing strategies across various industries. In the constantly evolving landscape of digital marketing, many business owners and marketers are questioning if email marketing still holds its ground in 2024. Let’s delve into why email marketing remains an indispensable tool for businesses today and how it continues to drive engagement and conversions.

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October 15, 2024
How Can AI and Data Privacy Shape Ethical Digital Marketing?
Content Marketing Technology
How Can AI and Data Privacy Shape Ethical Digital Marketing?

In the current digital landscape, artificial intelligence, data privacy, and ethical marketing practices have emerged as pivotal elements driving the success of contemporary marketing strategies. Sophie Neate, Global Head of Digital Marketing and Content at ABB, offers valuable insights into how these components are shaping the future of digital marketing. Her observations highlight the necessity for brands to pivot towards

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October 15, 2024
How Can You Effectively Repurpose Content Across Multiple Channels?
Content Marketing Technology
How Can You Effectively Repurpose Content Across Multiple Channels?

Repurposing content across multiple channels can be a game-changer for businesses aiming to maximize the reach and impact of their marketing efforts. The strategic approach ensures that valuable content does not go to waste and continues to engage various audience segments long after its initial creation. By following a well-structured plan, businesses can transform a single piece of content into

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October 15, 2024
How Can Halo Content Transform Your Marketing Strategy?
Content Marketing Technology
How Can Halo Content Transform Your Marketing Strategy?

In today’s fast-paced digital world, content demands for brands are growing exponentially, putting immense pressure on marketers to deliver high-quality, scalable, and personalized assets across multiple channels. Retail CMOs particularly face the daunting task of managing tight budgets while still reaching global markets with localized content. In this challenging environment, the concept of “Halo” content—versatile, reusable creative assets—has emerged as

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October 15, 2024
Are Cybersecurity Skills Shortages SMBs’ Greatest Security Threat?
Cyber Security
Are Cybersecurity Skills Shortages SMBs’ Greatest Security Threat?

As the threat landscape continues to evolve, Small and Medium-sized Businesses (SMBs) are grappling with an increasing cybersecurity skills shortage. This issue is so severe that it ranks as one of the top risks for these businesses, overshadowed only by zero-day threats. With limited resources and personnel, SMBs find it challenging to keep up with the rising tide of cyber

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October 15, 2024
How Is the Evolving Cyber Threat Landscape Reshaping Defenses?
Cyber Security
How Is the Evolving Cyber Threat Landscape Reshaping Defenses?

The field of cybersecurity is in a constant state of flux, driven by the relentless evolution of cyber threats. As dangers grow more intricate and pervasive, the strategies and defenses designed to countermeasure these threats must adapt and innovate. This article delves into the key developments reshaping cybersecurity and the measures being employed to safeguard against an increasingly sophisticated threat

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October 15, 2024
HubSpot Leads B2B Marketing Automation with AI-Powered Innovations
Marketing Automation / Email Marketing
HubSpot Leads B2B Marketing Automation with AI-Powered Innovations

In the ever-evolving landscape of B2B marketing automation, HubSpot continues to solidify its leadership, as evidenced by its fourth consecutive inclusion in Gartner’s Magic Quadrant for B2B marketing automation. This sustained recognition underscores HubSpot’s strength in ‘Completeness of Vision’ and ‘Ability to Execute.’ At the heart of this achievement is HubSpot’s flagship software, Marketing Hub, renowned for its comprehensive suite

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October 14, 2024
How Did Fenergo Win Big with Digital Transformation?
Marketing Automation / Email Marketing
How Did Fenergo Win Big with Digital Transformation?

In an era where digital transformation is not just a trend but a necessity, Fenergo stands out as a beacon of successful implementation. Fenergo, a prominent name in the global fintech industry, leveraged the powerful marketing automation platform, Adobe Marketo, to spearhead their digital transformation journey. This monumental shift not only showcased their prowess but also earned them the ‘Best

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October 14, 2024
AI Revolutionizing SEO: Trends Shaping Digital Marketing by 2025
Content Marketing Technology
AI Revolutionizing SEO: Trends Shaping Digital Marketing by 2025

As we approach 2025, the integration of artificial intelligence (AI) into search engine optimization (SEO) is set to revolutionize digital marketing strategies significantly. This transformation is driven by substantial advancements in AI technologies, particularly in the realms of natural language processing (NLP), machine learning, and deep learning. These advancements enhance search engines’ ability to understand user intent and content relevance

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October 14, 2024