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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Can Words in Image File Names and URLs Boost Your SEO?
Content Marketing Technology
How Can Words in Image File Names and URLs Boost Your SEO?

Search engine optimization (SEO) is a crucial aspect of digital marketing, aimed at improving a website’s visibility on search engine results pages (SERPs). While on-page and off-page SEO often receive the most attention, technical SEO elements like image file names and URLs play a significant role in enhancing a website’s relevance and accessibility. Importance of Words in Image File Names

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Are AI-Driven Email Preheaders Changing Your Marketing Strategies?
Marketing Automation / Email Marketing
Are AI-Driven Email Preheaders Changing Your Marketing Strategies?

Email marketing has long been a cornerstone of digital strategies, but recent advancements in AI technology are set to revolutionize how marketers approach this vital communication channel. Among the most significant shifts is the evolving role of email preheaders, which are increasingly being influenced by AI algorithms. This change necessitates a thorough reevaluation of how marketers craft their email subject

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Overcoming the Top Challenges in Interactive Content Marketing
Content Marketing Technology
Overcoming the Top Challenges in Interactive Content Marketing

Interactive content marketing (ICM) has risen as a formidable tool within broader content marketing strategies due to its ability to engage audiences and yield higher conversion rates. However, despite its advantages, ICM presents its unique set of challenges. The following exploration delves into these challenges and provides pragmatic solutions to effectively address them. Understanding Human Behavior The Complexity of Human

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FunkSec Combines Hacktivism and Cybercrime with AI-Driven Ransomware
Cyber Security
FunkSec Combines Hacktivism and Cybercrime with AI-Driven Ransomware

Towards the end of 2024, a newly established, AI-assisted ransomware group named FunkSec emerged on the cybercriminal scene, blending political and financial motives in their operations. This report, provided by Check Point Research, gives an in-depth analysis of FunkSec’s unique approach, combining elements of hacktivism and cybercrime. FunkSec’s core strategy revolves around “double extortion” tactics, where they encrypt and steal

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How Will SEO Analytics Evolve by 2025 and What Metrics Matter Most?
Content Marketing Technology
How Will SEO Analytics Evolve by 2025 and What Metrics Matter Most?

In the fast-evolving digital landscape, understanding SEO analytics will be critically important by 2025 as SEO strategies evolve to incorporate more sophisticated performance measures. The underlying need for a broader perspective aligning with modern search engine priorities will become evident, focusing not just on traditional metrics but also on those hugely reflective of user behavior and technical performance. As algorithms

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Choosing Between Shopify Email and Klaviyo for Ecommerce Growth
Marketing Automation / Email Marketing
Choosing Between Shopify Email and Klaviyo for Ecommerce Growth

In the fast-paced and ever-evolving world of ecommerce, success hinges on growth and scalability. Among the various strategies employed to ensure these goals are met, email marketing stands out as a particularly efficient tool for driving customer engagement and boosting revenue. As research from Business Dasher has shown, customers who receive email offers tend to spend 138% more than those

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Future of Content Marketing in 2025: AI, Personalization, and Engagement
Content Marketing Technology
Future of Content Marketing in 2025: AI, Personalization, and Engagement

The landscape of content marketing is rapidly transforming as we progress into 2025, driven by technological advancements, shifting consumer behaviors, and an increasing demand for more authentic and engaging content. These dynamic changes are opening new avenues for marketers to explore innovative strategies that resonate with target audiences. In this brave new world, understanding and leveraging emerging trends is crucial

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Effective Techniques for Moderating User-Generated Content Successfully
Content Marketing Technology
Effective Techniques for Moderating User-Generated Content Successfully

User-generated content (UGC) has become a cornerstone of digital platforms, offering brands a wealth of authentic material to engage with their audience. However, the influx of UGC also brings challenges in maintaining brand integrity, ensuring compliance with legal standards, and managing content at scale. Effective moderation techniques are essential to navigate these challenges successfully. Importance of Brand Integrity Protecting Brand

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How Will AI and User Experience Shape SEO Strategies by 2025?
Content Marketing Technology
How Will AI and User Experience Shape SEO Strategies by 2025?

The landscape of Search Engine Optimization (SEO) is poised for a significant transformation by 2025, driven by advancements in Artificial Intelligence (AI) and an intensified focus on User Experience (UX). As these elements become more integral to SEO strategies, businesses and marketers must adapt to stay competitive. Insights from industry experts suggest that these emerging trends will fundamentally redefine how

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Which Client Portal Software Will Best Suit Your Agency in 2025?
Content Marketing Technology
Which Client Portal Software Will Best Suit Your Agency in 2025?

Client portal software is becoming increasingly essential for digital marketing agencies, as these tools streamline communication, enhance organization, and improve client satisfaction by providing a secure digital space for collaboration and information sharing. Effective client portal software can significantly impact an agency’s efficiency and client relationships by reducing the time spent on administrative tasks. As digital marketing agencies look towards

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Critical Security Updates Released for Major Cybersecurity Tools
Cyber Security
Critical Security Updates Released for Major Cybersecurity Tools

Cybersecurity remains a top priority for both enterprises and individual users, as the constant threat of cyber attacks requires vigilant monitoring and timely responses to vulnerabilities. Recently, significant updates were issued for several major cybersecurity tools, addressing critical vulnerabilities that posed potential risks. SonicWall, Palo Alto Networks, and Aviatrix Controllers have all taken steps to enhance their software’s security by

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Are You Protected Against the Actively Exploited Ivanti Flaw CVE-2025-0282?
Cyber Security
Are You Protected Against the Actively Exploited Ivanti Flaw CVE-2025-0282?

In mid-December 2024, Ivanti raised the alarm over a critical security flaw impacting its Connect Secure, Policy Secure, and ZTA Gateways that came under active exploitation. This flaw, CVE-2025-0282, has a CVSS score of 9.0 and is a stack-based buffer overflow vulnerability that affects multiple versions of Ivanti’s software, including Connect Secure before version 22.7R2.5, Policy Secure before version 22.7R1.2,

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