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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
EngageLab Boosts Global B2B E-Commerce with Advanced Email Solutions
Marketing Automation / Email Marketing
EngageLab Boosts Global B2B E-Commerce with Advanced Email Solutions

In the highly competitive landscape of global B2B e-commerce, platforms are often faced with the daunting challenges of low email deliverability, fragmented customer communication, and the need for personalized marketing strategies that resonate with a diverse audience. These challenges can significantly hinder growth and customer engagement for businesses striving to maintain a strong global presence. EngageLab, a leading customer engagement

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March 11, 2025
Is AI-Powered URL-to-Video Tech Shaping Digital Marketing in 2025?
Content Marketing Technology
Is AI-Powered URL-to-Video Tech Shaping Digital Marketing in 2025?

Video content undeniably dominates the digital marketing landscape, with data revealing that over 80% of online traffic is attributed to video. Platforms like Instagram, TikTok, YouTube, and LinkedIn are prioritizing dynamic video content over static posts, demanding that marketers adapt to video-first strategies to maintain audience engagement. AI-powered URL-to-Video technology, particularly tools like RenderLion, are emerging as pivotal solutions for

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March 11, 2025
Are You Keeping Up with the Top YouTube Trends in Marketing?
Content Marketing Technology
Are You Keeping Up with the Top YouTube Trends in Marketing?

YouTube continues to shape the digital marketing landscape, and keeping up with its latest trends is crucial for marketers. As the platform evolves, new opportunities and challenges arise, necessitating adaptable strategies. This article delves into three significant trends currently reshaping YouTube and their implications for the marketing community. YouTube’s Influence on AI Search Results The Growing Impact of YouTube in

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March 11, 2025
Optimizing Marketing Strategies for Short Attention Spans in Digital Age
Content Marketing Technology
Optimizing Marketing Strategies for Short Attention Spans in Digital Age

Recent studies indicate that attention spans, especially among younger audiences, are dwindling due to the overwhelming influx of information in the digital age. This phenomenon presents a significant challenge for marketers who must capture and retain audience attention amidst shrinking spans. The proliferation of social media platforms and the ensuing rise of short-form content are reshaping content consumption patterns, necessitating

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March 11, 2025
Integrating AI and Human Touch to Forge Lasting Customer Relationships
Content Marketing Technology
Integrating AI and Human Touch to Forge Lasting Customer Relationships

Combining technology and human interaction is key to creating genuine, lasting customer relationships. While AI helps identify and target ideal customers by analyzing vast data sets, the role of human interaction cannot be overlooked. Each complements the other, with AI focusing on data-driven insights and human touch fostering emotional connections. This synthesis of technology and personal engagement ensures that businesses

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March 11, 2025
Critical Vulnerability in ZITADEL Exposes Organizations to Severe Risks
Cyber Security
Critical Vulnerability in ZITADEL Exposes Organizations to Severe Risks

With today’s ever-evolving technological landscape and reliance on digital identity management systems, the discovery of a critical vulnerability in ZITADEL’s administration interface presents a significant cause for concern. Known as CVE-2025-27507, this vulnerability stems from insufficient authorization checks and poses severe risks including account takeovers and configuration tampering. The vulnerability chain has garnered a critical CVSS v3.1 score of 9.0,

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March 11, 2025
How Did Collaboration Cut Malicious Cobalt Strike Use by 80%?
Cyber Security
How Did Collaboration Cut Malicious Cobalt Strike Use by 80%?

Over the past two years, the collaborative efforts of Fortra, Microsoft’s Digital Crimes Unit (DCU), and the Health Information Sharing and Analysis Center (Health-ISAC) have resulted in a remarkable 80% reduction in the malicious use of Cobalt Strike. This powerful red-teaming tool, originally designed for cybersecurity testing, had become highly favored by cybercriminals, necessitating a concerted response from these organizations.

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March 11, 2025
How Can Law Firms Excel in Content Marketing by 2025?
Content Marketing Technology
How Can Law Firms Excel in Content Marketing by 2025?

In a rapidly evolving digital landscape, content marketing offers law firms a considerable opportunity to engage with potential clients, improve brand awareness, and increase revenue. To excel in content marketing by 2025, law firms must adopt innovative strategies tailored to the unique needs of their target audience. This guide offers essential steps and practical strategies to craft an efficient content

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March 10, 2025
How Does Strategic ABM Ensure Higher ROI for B2B Companies?
B2B Marketing
How Does Strategic ABM Ensure Higher ROI for B2B Companies?

With the dramatic changes in the marketing landscape over the past two decades, account-based marketing (ABM) has evolved into an essential strategy for B2B companies, especially those dealing with high-value customer accounts. ABM first emerged as a niche strategy among large IT firms but soon proved its worth, gaining widespread adoption across various sectors. It wasn’t long before B2B marketers

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March 10, 2025
AI Enhances Security to Combat Fraud and Money Laundering in Crypto
Cyber Security
AI Enhances Security to Combat Fraud and Money Laundering in Crypto

The exponential growth of cryptocurrencies has opened new doors for financial innovation, offering decentralized transactions and cross-border payments without intermediaries. This innovation also, however, has introduced new challenges, particularly in terms of preventing financial crimes like money laundering and fraud. Traditional methods of oversight fall short due to the volume and speed of crypto transactions, making advanced solutions like artificial

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March 10, 2025
Why Top Martech and Ecommerce Vendors Stand Out to B2C Brands
Marketing Automation / Email Marketing
Why Top Martech and Ecommerce Vendors Stand Out to B2C Brands

In an ever-evolving market landscape, B2C brands display a distinct preference for certain martech and ecommerce vendors, driven by a mélange of factors contributing to their success. As the competition intensifies in the realm of marketing technology, identifying the reasons behind these preferences reveals a complex blend of usability, customer service, unique features, and robust fundamental offerings. This article delves

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March 10, 2025
Klaviyo Named Top Email Marketing Platform for 2025 by Software Experts
Marketing Automation / Email Marketing
Klaviyo Named Top Email Marketing Platform for 2025 by Software Experts

In a recent evaluation by Software Experts, Klaviyo has been recognized as the top email marketing platform for 2025. This accolade underscores Klaviyo’s exceptional capabilities in the realm of automated email marketing, setting a high standard for the industry. Recognition of Excellence Leading Features and User-Friendly Interface Klaviyo secured the top spot due to its extensive range of features, ease

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March 10, 2025