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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Choosing the Right Mix: SEO and PPC for Business Growth
Content Marketing Technology
Choosing the Right Mix: SEO and PPC for Business Growth

In today’s digital landscape, businesses face a critical decision when formulating their marketing strategies, specifically in choosing between SEO (Search Engine Optimization) and PPC (Pay-Per-Click advertising). Both channels play significant roles in steering online traffic, enhancing brand visibility, and ultimately fostering growth. However, understanding their unique attributes, benefits, and challenges is essential for businesses aiming to harness their potential effectively.

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May 21, 2025
SEO Evolution: From SERPs to Discoverability in a Digital World
Content Marketing Technology
SEO Evolution: From SERPs to Discoverability in a Digital World

In an era where digital ecosystems are constantly shifting, the field of search engine optimization (SEO) is undergoing a profound transformation. The traditional search engine results pages (SERPs) that once held sway with organic search outcomes are now increasingly dominated by paid advertisements, first-party applications, and rich snippets. Emerging technologies, such as AI Overviews and large language model (LLM) platforms,

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May 21, 2025
Master SEO: Key Lessons from 500+ Website Audits
Content Marketing Technology
Master SEO: Key Lessons from 500+ Website Audits

Search engine optimization (SEO) is a crucial factor in online success, yet its complexity often leaves many perplexed. By analyzing over 500 detailed website audits conducted over 12 years, significant insights have emerged, shedding light on what works—and what doesn’t—in the realm of SEO. These audits cover various websites, from small sites to large enterprises, providing valuable lessons in technical

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May 21, 2025
YouTube Tests AI Summaries to Enhance Video Search Experience
Content Marketing Technology
YouTube Tests AI Summaries to Enhance Video Search Experience

In a bid to enhance user experience and streamline the search process on its platform, YouTube has been testing AI-powered video summaries directly within its search results. These AI summaries are reminiscent of the AI overviews recently incorporated by Google into their web search features, signifying a broader trend toward AI-driven content discovery. The primary aim is to assist users

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May 21, 2025
How Did the FBI Uncover 42,000 Phishing Domains?
Cyber Security
How Did the FBI Uncover 42,000 Phishing Domains?

In a landmark operation, the Federal Bureau of Investigation (FBI) recently exposed an alarming number of phishing domains, precisely 42,000, shedding light on vast cybercriminal activities linked to the notorious LabHost phishing-as-a-service (PhaaS) operation. For almost four years, LabHost spearheaded a series of fraudulent activities resulting in financial losses exceeding £100 million ($133 million). This nefarious scheme enabled cybercriminals to

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May 21, 2025
Update Chrome 136 Now for Immediate Security Protection
Cyber Security
Update Chrome 136 Now for Immediate Security Protection

In an era where online security threats are increasingly rampant, Google has made significant strides with the release of Chrome 136, emphasizing immediate user action for enhanced protection. This update targets a series of vulnerabilities, including a severe heap buffer overflow in the HTML component and three additional issues in DevTools. These security loopholes are not just mere technical glitches

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May 21, 2025
Is B2B and B2C Marketing Merging Into One?
B2B Marketing
Is B2B and B2C Marketing Merging Into One?

Marketing has historically operated within well-defined boundaries, with Business-to-Business (B2B) and Business-to-Consumer (B2C) paradigms exhibiting distinctly different strategies. B2B focused on data-driven approaches tailored to efficiency and return on investment, while B2C thrived on emotional engagement and consumer satisfaction. However, these boundaries are increasingly becoming less rigid. The evolving landscape points towards a convergence where methodologies from both sectors are

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May 20, 2025
How Can AI and Humans Combine for Effective SEO Strategy?
Content Marketing Technology
How Can AI and Humans Combine for Effective SEO Strategy?

Search engine optimization (SEO) stands as a pivotal component in digital marketing, crucial for increasing website visibility and driving organic traffic. As technology advances, artificial intelligence (AI) emerges as a powerful tool that can be synergized with human expertise to create highly effective SEO strategies. While AI can expedite processes and analyze large volumes of data, human insight remains essential

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May 20, 2025
Google’s AI: Impact on Content Creators and Search Integrity
Content Marketing Technology
Google’s AI: Impact on Content Creators and Search Integrity

The introduction of Google’s AI Overviews (AIO) function has sparked significant debate concerning the future of content creation and the integrity of search results. Google’s AIO aims to provide users with comprehensive answers by repurposing existing web content into detailed responses, posing challenges to the originality of creators’ work. Critics argue that this feature effectively undermines the value and uniqueness

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May 20, 2025
How Will Google’s Lighthouse Overhaul Impact Website SEO?
Content Marketing Technology
How Will Google’s Lighthouse Overhaul Impact Website SEO?

The technological advances in auditing tools and search engine optimization have reshaped the digital landscape today. Google’s Lighthouse, a prominent tool in performance auditing, is facing a fundamental overhaul set against the backdrop of continuous advancements in assessing website efficiency. This revamp aligns with recent insights incorporated into Chrome DevTools’ Performance panel and aims to unify performance tools, potentially affecting

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May 20, 2025
Redefining SEO: Persuasion Principles to Boost Sales and Trust
Content Marketing Technology
Redefining SEO: Persuasion Principles to Boost Sales and Trust

In the constantly shifting digital market landscape, businesses strive to find innovative approaches to enhance their online presence, with Search Engine Optimization (SEO) being at the forefront. The concept of SEO has undergone significant transformation, moving beyond traditional metrics of site traffic and keyword optimization. Today, SEO demands a more nuanced strategy that prioritizes the principles of persuasion, aiming not

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May 20, 2025
Can Python Automate Intent-Based SEO Keyword Clustering?
Content Marketing Technology
Can Python Automate Intent-Based SEO Keyword Clustering?

In the digital age, maximizing the efficiency and effectiveness of SEO strategies is crucial for businesses aiming to thrive online. As more advanced AI technologies are integrated into search engines, understanding and leveraging search intent becomes essential for optimizing digital marketing efforts. While traditional methods of keyword clustering based on semantic relevance have been valuable, Python’s capabilities offer a revolutionary

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May 20, 2025