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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does the macOS HM Surf Flaw Risk Your Sensitive Data?
Cyber Security
How Does the macOS HM Surf Flaw Risk Your Sensitive Data?

The digital era demands robust security mechanisms to protect user data from growing cyber threats. However, recent discoveries have revealed that even the most reliable systems can sometimes harbor vulnerabilities. A newly discovered flaw in macOS, labeled CVE-2024-44133 and referred to as "HM Surf" by Microsoft, exposes significant security risks. This hidden threat, despite being classified with medium severity, has

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Instagram Unveils New Safety Measures to Combat Sextortion and Protect Teens
Cyber Security
Instagram Unveils New Safety Measures to Combat Sextortion and Protect Teens

Instagram, a global social media giant owned by Meta, has announced a series of new safety measures to confront the growing threat of sextortion scams and enhance security for its teenage users. These initiatives aim to fortify the platform’s defenses by improving privacy controls, implementing nudity protection features, and introducing educational programs designed to safeguard young users against online exploitation.

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How Was the Roundcube XSS Flaw Exploited in a Credential Phishing Attack?
Cyber Security
How Was the Roundcube XSS Flaw Exploited in a Credential Phishing Attack?

In June 2024, a sophisticated phishing attack aimed at a governmental organization in the Commonwealth of Independent States (CIS) brought to light a severe security flaw in Roundcube, a widely-used open-source webmail software. Positive Technologies, a reputable cybersecurity firm, discovered that threat actors leveraged a stored cross-site scripting (XSS) vulnerability, cataloged as CVE-2024-37383, to steal user credentials. This article dives

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Optimizing Business Growth with Strategic Marketing Automation
Marketing Automation / Email Marketing
Optimizing Business Growth with Strategic Marketing Automation

In today’s fast-paced business environment, entrepreneurs face the constant challenge of balancing increasing customer demands while expanding their business. Amid these demands, one innovative solution stands out: marketing automation. This powerful approach leverages software to manage repetitive marketing tasks, allowing businesses to focus on growth and customer satisfaction without overstretching their resources. Let’s explore the various strategies and benefits of

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How Can Marketing Automation Boost Your Lead Conversion Rates?
Marketing Automation / Email Marketing
How Can Marketing Automation Boost Your Lead Conversion Rates?

Effective marketing automation has the power to transform not only your marketing campaigns but also how you engage with leads and convert them into customers. Imagine a tool that handles repetitive tasks, allowing your team to focus on strategic initiatives, all while delivering personalized experiences to your audience. This is what marketing automation can do for your business. By leveraging

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Brands Adopt Creators’ Tactics to Engage Ad-Weary Audiences
Content Marketing Technology
Brands Adopt Creators’ Tactics to Engage Ad-Weary Audiences

In the rapidly evolving landscape of advertising, brands are grappling with the challenge of reaching an audience increasingly resistant to traditional marketing. Younger consumers, in particular, are showing heightened resistance to conventional advertising methods. In response, brands are turning to innovative content strategies inspired by successful online creators. This shift aims to engage audiences more effectively and align with modern

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How Can AI Help You Personalize Content for Global Audiences?
Content Marketing Technology
How Can AI Help You Personalize Content for Global Audiences?

In today’s globalized business environment, understanding and adapting to the cultural, linguistic, and behavioral variances of international markets is paramount. Leveraging artificial intelligence (AI) to personalize content for diverse audiences can significantly enhance engagement and foster customer loyalty. This article delves into the strategies and tools businesses can employ to effectively tailor their content for a global audience. Understanding Local

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How Does Lumma Stealer Use Fake CAPTCHAs to Steal Your Data?
Cyber Security
How Does Lumma Stealer Use Fake CAPTCHAs to Steal Your Data?

Understanding the sophistication and evolution of Lumma Stealer can reveal significant insights into the rapidly changing landscape of cybersecurity threats. Since its emergence in 2022, Lumma Stealer, also known as LummaC2, has significantly refined its techniques for pilfering sensitive information. One of the most cunning tactics it employs is the use of fake CAPTCHA pages to deceive users into executing

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Optimizing B2B Email Marketing for 2024: Tools, Tips, and Trends
Marketing Automation / Email Marketing
Optimizing B2B Email Marketing for 2024: Tools, Tips, and Trends

Email marketing remains a cornerstone strategy for B2B lead generation, delivering a significant return on investment and effectively guiding prospects through the buyer’s journey. As we approach 2024, the landscape of email marketing continues to evolve, necessitating a deep dive into the latest tools, tips, and trends to stay ahead of the competition. This article explores the pivotal elements that

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Is Email Marketing Still Effective in 2024? Exploring Its Relevance
Marketing Automation / Email Marketing
Is Email Marketing Still Effective in 2024? Exploring Its Relevance

In the ever-evolving world of digital marketing, new tools and platforms emerge rapidly, yet email marketing has withstood the test of time. As businesses navigate an increasingly complex digital landscape, the question remains: Is email marketing still effective in 2024? The answer, in short, is a resounding yes. This article delves into why email marketing continues to thrive and how

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How Does Sitecore Stream Revolutionize Digital Marketing for Enterprises?
Content Marketing Technology
How Does Sitecore Stream Revolutionize Digital Marketing for Enterprises?

Digital marketing continues to evolve, and enterprise marketing teams are often faced with the challenge of keeping up with trends while maximizing productivity. Sitecore®, a leading digital experience software company, has introduced Sitecore Stream as a solution tailored to these needs. This article delves into how Sitecore Stream is set to revolutionize digital marketing for enterprises, focusing on innovation, AI

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Are North Korean Agents Infiltrating Western Remote Workforces?
Cyber Security
Are North Korean Agents Infiltrating Western Remote Workforces?

A recent cyberattack orchestrated by a North Korean operative posing as a remote IT worker has highlighted the growing threat posed by cybercriminals from the reclusive state. The targeted firm, located in either the UK, US, or Australia, unknowingly hired this operative who had falsified his employment history and personal information. Once employed, he utilized the company’s remote working tools

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