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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Leveraging AI for Superior SEO: Boost Rankings and Save Time
Content Marketing Technology
Leveraging AI for Superior SEO: Boost Rankings and Save Time

The digital landscape is ever-evolving, and AI is becoming a game-changer in the world of SEO. As businesses look for innovative ways to enhance their online presence, integrating AI into their SEO strategies has proven to be a powerful solution. This article explores how AI is revolutionizing SEO, making it possible to boost rankings and save precious time. The Rise

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How Is AI Transforming Content Management and Marketing?
Content Marketing Technology
How Is AI Transforming Content Management and Marketing?

The advent of Artificial Intelligence (AI) has substantially redefined how content management and marketing operate today. AI’s influence spans from efficient content creation to personalized marketing strategies, revolutionizing traditional processes. This article explores the various dimensions of AI’s impact, highlighting both the opportunities and challenges it presents. Streamlined Content Creation Automated Lifecycle Processes AI simplifies numerous stages within the content

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Are Email Newsletters the Future of B2B Marketing?
Marketing Automation / Email Marketing
Are Email Newsletters the Future of B2B Marketing?

The world of B2B marketing is constantly evolving, and email newsletters have emerged as a powerful tool for building sustained engagement. With their unique ability to offer direct and personalized communication, email newsletters may hold the key to future B2B marketing success. As businesses search for reliable methods to connect with their audiences amid fluctuating social media strategies, newsletters present

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Email Marketing: Essential and Evolving for SMEs in 2025
Marketing Automation / Email Marketing
Email Marketing: Essential and Evolving for SMEs in 2025

In the current digital era, where the global user base for email stands at an impressive 4.37 billion, the enduring relevance of email as a crucial marketing channel cannot be overstated. Small and Medium Enterprises (SMEs) are finding email marketing more indispensable than ever, especially when analyzing shifting trends and technological advancements. Despite the surge of communication applications like Slack,

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Are Energy Sector Cyberattacks Outpacing Security Measures?
Cyber Security
Are Energy Sector Cyberattacks Outpacing Security Measures?

The energy sector is grappling with rising cyber threats that pose significant risks to infrastructure and operations. Recent research by the cybersecurity firm Darktrace has shown that a substantial portion of these attacks are designed to compromise critical systems, disrupt services, or steal sensitive information. With adversaries ranging from state-sponsored groups aiming to destabilize national infrastructure to cybercriminals seeking financial

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Google Warns Gmail Users of Sophisticated Phishing Attacks
Cyber Security
Google Warns Gmail Users of Sophisticated Phishing Attacks

In a critical security advisory, Google has alerted Gmail users about increasingly sophisticated phishing attacks aiming to compromise their accounts. Despite advanced filtering technologies, these attacks have managed to circumvent protections and successfully target some users. The tech giant underscores the importance of bolstering personal account security to prevent potential breaches. The Nature of the Threat Sophisticated Phishing Techniques Gmail

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Can NATO Counter Russia’s Escalating Cyber Threats?
Cyber Security
Can NATO Counter Russia’s Escalating Cyber Threats?

The 2024 annual report from the Dutch Military Intelligence and Security Service (MIVD) has sent ripples through the international security community by highlighting an escalating cyber-threat from Russia aimed at weakening Dutch society and its allies. This comprehensive report sheds light on a variety of malicious cyber activities carried out by Russian operatives, including attempts at sabotaging public facility control

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Can AI Revolutionize Cybersecurity with Rapid Exploit Development?
Cyber Security
Can AI Revolutionize Cybersecurity with Rapid Exploit Development?

The significant advancement in the cybersecurity landscape showcases an AI-driven breakthrough where security researcher Matt Keeley leveraged GPT-4 to create a functional exploit for CVE-2025-32433, a critical vulnerability in Erlang/OTP SSH. This achievement precedes any public proof-of-concept (PoC) exploits, marking a transformative shift in how artificial intelligence can assist in executing sophisticated cybersecurity tasks. Keeley’s research underscored the unprecedented capabilities

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Are Hidden Noindex Tags Sabotaging Your SEO Efforts?
Content Marketing Technology
Are Hidden Noindex Tags Sabotaging Your SEO Efforts?

In the world of SEO, hidden noindex tags can derail efforts to improve a website’s visibility on search engines. Noindex tags instruct search engines to exclude certain pages from their index, preventing them from appearing in search results. While this can be useful when applied intentionally, unwanted or hidden noindex tags can significantly hinder a site’s performance. Despite careful SEO

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Is Traditional SEO Enough for AI Chatbot Visibility?
Content Marketing Technology
Is Traditional SEO Enough for AI Chatbot Visibility?

The advancement of artificial intelligence and large language models has sparked a debate within the digital marketing industry about the adequacy of traditional search engine optimization for AI-driven platforms like ChatGPT. This article explores this debate and examines the distinctions and overlaps between SEO and the newer optimization strategies, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). As AI

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Maximize B2B Content Impact with These Five Proven Tactics
B2B Marketing
Maximize B2B Content Impact with These Five Proven Tactics

In today’s fast-paced digital landscape, creating content that truly resonates with your target audience is more challenging than ever. Every day, B2B marketers are inundated with AI-generated posts that prioritize quantity over quality, resulting in content that fails to make a significant impact. For those managing content operations, optimizing campaigns, or overseeing marketing tech, adhering to strategic content tactics is

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Are B2B Marketers Overlooking the Need for Sales Alignment?
B2B Marketing
Are B2B Marketers Overlooking the Need for Sales Alignment?

In the dynamic landscape of B2B marketing, one might assume that modern strategies are seamlessly intertwined with sales processes. However, recent findings from the Pipeline360 State of B2B Pipeline Growth Report present a different story. While B2B marketers are undeniably focused on achieving tangible results, there remains a critical gap in aligning these efforts with sales teams. This disconnect is

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