Avatar photo

Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Digital Marketing Trends Real Estate Agents Need to Follow
Content Marketing Technology
Digital Marketing Trends Real Estate Agents Need to Follow

The real estate industry has always been highly competitive, but the ways agents can stand out are rapidly evolving due to advances in digital technology. Today’s homebuyers and sellers are more tech-savvy than ever, demanding innovative digital strategies and personalized experiences. Video Marketing: Creating Immersive Property Experiences Gone are the days when static images and text descriptions were enough to

Read More
How Will AI and Mobile Trends Shape Dubai’s Digital Marketing?
Content Marketing Technology
How Will AI and Mobile Trends Shape Dubai’s Digital Marketing?

Dubai is known for its rapid development, and it stands out as a leader in trade, travel, and the digital market. As the corporate environment continuously evolves, it’s crucial for companies in digital marketing to stay ahead of emerging trends to remain competitive. This article explores how AI and mobile trends will shape the future of digital marketing in this

Read More
How Can You Create Professional Marketing Videos on Any Budget?
Content Marketing Technology
How Can You Create Professional Marketing Videos on Any Budget?

In the era of TikTok trends and Instagram reels, video is officially the way to get your brand noticed. From snappy viral clips to behind-the-scenes content, video marketing is having its main character moment — and if your business isn’t tapping into this, it’s time to rethink your approach. From seeing brand-sponsored influencers on your feed to binge-watching YouTube how-tos,

Read More
Senate Campaigns Vulnerable as 75% Fail to Use Key Email Security Tool
Cyber Security
Senate Campaigns Vulnerable as 75% Fail to Use Key Email Security Tool

Nearly 75% of US Senate campaign websites have yet to implement Domain-based Message Authentication, Reporting, and Conformance (DMARC), leaving them alarmingly exposed to cyber-attacks. This lack of a critical security protocol poses significant risks, especially with the increasing frequency of phishing and spoofing attacks in the political arena. Historical precedents of cyber-attacks during pivotal elections further underline the urgency of

Read More
How Can You Design SEO-Friendly Landing Pages That Convert Well?
Content Marketing Technology
How Can You Design SEO-Friendly Landing Pages That Convert Well?

Creating landing pages that rank higher, attract clicks, and convert visitors into customers is essential for any online business. Avoiding common pitfalls and following best practices will help you achieve these goals. Landing Page Optimization Matters for SEO Your customers may browse your website, but key pages drive conversions. Conversion pages, commonly known as landing pages, are crucial. These pages

Read More
Managing Long-Lived Cloud Credentials: A Crucial Security Challenge
Cyber Security
Managing Long-Lived Cloud Credentials: A Crucial Security Challenge

In recent years, the rapid adoption of cloud services has transformed how businesses operate. Despite the numerous advantages, this transition has surfaced new security challenges that organizations must address. One of the most critical issues is the management of long-lived cloud credentials. Nearly half of all organizations are struggling with unmanaged long-lived credentials, posing significant security risks. This article delves

Read More
How Did Hackers Use ESET’s Name To Spread Devastating Wiper Malware?
Cyber Security
How Did Hackers Use ESET’s Name To Spread Devastating Wiper Malware?

In a highly sophisticated cyber attack, hackers impersonated ESET, a renowned cybersecurity company, to deploy wiper malware against several organizations. This attack, which underscores the growing threat of impersonation tactics in the cybersecurity landscape, commenced on October 8, 2024. The perpetrators attempted to deceive their targets through a cunning phishing campaign, leveraging ESET’s respected name and infrastructure. With an emphasis

Read More
Have You Upgraded to Apache Roller 6.1.4 for Enhanced Security?
Cyber Security
Have You Upgraded to Apache Roller 6.1.4 for Enhanced Security?

The Apache Roller team recently unveiled a critical security update to address a serious vulnerability in its software, known as Cross-Site Request Forgery (CSRF), which allowed attackers to escalate privileges. This vulnerability, present in earlier versions of Apache Roller, posed significant risks by potentially enabling unauthorized users to carry out actions on behalf of authenticated users. The new release, Apache

Read More
How Is AI Transforming Email Marketing for Modern Consumer Needs?
Marketing Automation / Email Marketing
How Is AI Transforming Email Marketing for Modern Consumer Needs?

Email marketing has long been a cornerstone of digital marketing strategies, known for its direct communication and high return on investment (ROI). However, the digital landscape is evolving, and consumer expectations are rising. Enter artificial intelligence (AI), which is reshaping how brands use email marketing to meet modern consumer needs. This article explores the transformative impact of AI on email

Read More
What Are the Best Email Marketing Platforms for Your Business?
Marketing Automation / Email Marketing
What Are the Best Email Marketing Platforms for Your Business?

Email marketing has evolved substantially since its inception in 1971. As a business owner, choosing the right email marketing platform can be a game-changer for your marketing strategies. Let’s explore the best email marketing platforms currently available, helping you make an informed decision on the ideal tool for your unique business needs. The Need for Email Marketing Platforms Effective email

Read More
AI Revolutionizes Digital Marketing with Innovative Strategies
Content Marketing Technology
AI Revolutionizes Digital Marketing with Innovative Strategies

The digital marketing landscape is undergoing a profound transformation due to the integration of artificial intelligence (AI) and the adoption of new, innovative strategies. These advancements aim to enhance customer engagement and drive business conversions, resulting in more personalized and effective marketing campaigns. With the power of AI, marketers can now analyze vast amounts of data, gain personalized insights, and

Read More
Microsoft Tops List of Most Imitated Brands in Phishing Scams
Cyber Security
Microsoft Tops List of Most Imitated Brands in Phishing Scams

Phishing scams continue to plague users worldwide, with cybercriminals increasingly targeting major brands to deceive unsuspecting individuals. Microsoft has emerged as the most frequently impersonated brand in phishing attacks during the third quarter of 2024. As technology evolves, so do the tactics of these malicious actors, making it crucial to stay informed about the trends and tactics they employ. Rising

Read More