Tailor Jackson, Author at B2Bdaily.com

Content Marketing Technology

Which Client Portal Software Will Best Suit Your Agency in 2025?

Client portal software is becoming increasingly essential for digital marketing agencies, as these tools streamline communication, enhance organization, and improve client satisfaction by providing a secure digital space for collaboration and information sharing. Effective client portal software can significantly impact an agency’s efficiency and client relationships by reducing the time spent on administrative tasks. As digital marketing agencies look towards

January 10, 2025

Cyber Security

Critical Security Updates Released for Major Cybersecurity Tools

Cybersecurity remains a top priority for both enterprises and individual users, as the constant threat of cyber attacks requires vigilant monitoring and timely responses to vulnerabilities. Recently, significant updates were issued for several major cybersecurity tools, addressing critical vulnerabilities that posed potential risks. SonicWall, Palo Alto Networks, and Aviatrix Controllers have all taken steps to enhance their software’s security by

January 10, 2025

Cyber Security

Are You Protected Against the Actively Exploited Ivanti Flaw CVE-2025-0282?

In mid-December 2024, Ivanti raised the alarm over a critical security flaw impacting its Connect Secure, Policy Secure, and ZTA Gateways that came under active exploitation. This flaw, CVE-2025-0282, has a CVSS score of 9.0 and is a stack-based buffer overflow vulnerability that affects multiple versions of Ivanti’s software, including Connect Secure before version 22.7R2.5, Policy Secure before version 22.7R1.2,

January 10, 2025

Cyber Security

Did the European Commission Violate Data Privacy with Meta?

In an era where data privacy and protection are top priorities for individuals and institutions, a recent ruling by the European General Court has raised significant concerns about the European Commission’s adherence to these stringent standards. The incident that sparked this judicial scrutiny occurred when a German citizen used the “Sign in with Facebook” option on the now-inactive futureu.europa[.]eu site

January 10, 2025

Cyber Security

Was PowerSchool Right to Trust Hackers After Paying Ransom Demand?

In December 2024, a major cybersecurity incident rocked the educational sector when PowerSchool, a leading K-12 software provider in North America, faced a ransomware attack. Serving more than 60 million students, the breach impacted a vast array of sensitive data, raising significant concerns. The intrusion, discovered just before the New Year, was formally reported through a breach notification letter which

January 10, 2025

Marketing Automation / Email Marketing

Leveraging FAQs: A Strategic Tool for Consistent Marketing Messages

In the fast-paced world of marketing, maintaining consistency and clarity in communication is paramount, and one of the most effective yet often underutilized tools for achieving this is the Frequently Asked Questions (FAQs) document. By addressing common queries and concerns, FAQs help streamline communication efforts, ensuring that key messages are conveyed accurately and efficiently both internally and externally. This approach

January 9, 2025

Cyber Security

Enhance Your Cybersecurity with Threat Intelligence Strategies

In today’s digital age, cyber threats are becoming increasingly sophisticated, posing significant risks to businesses of all sizes. With each passing day, the complexity and frequency of cyberattacks rise, creating an urgent need for organizations to bolster their defenses and safeguard their digital assets. One of the most effective ways to achieve this is by leveraging threat intelligence strategies, which

January 9, 2025

Content Marketing Technology

Why Hiring Professional Video Production is Key for Business in 2025

In 2025, the landscape of business promotion has evolved significantly, with video marketing emerging as a crucial tool for success. The importance of hiring a professional marketing video production company cannot be overstated. This article delves into the reasons why professional video production is essential for businesses, focusing on brand image and reputation, cost benefits, return on investment (ROI), staying

January 9, 2025

Content Marketing Technology

Navigating Content Marketing Titles Amidst the Creator Economy Boom

The rise of the creator economy has brought about an identity crisis for content marketers. As the lines between content creators and content marketers blur, job titles and descriptions have become increasingly complex. This article delves into the challenges faced by employers and job seekers in navigating these complexities, exploring the evolution of content marketing roles, the variability in job

January 9, 2025

Cyber Security

Preparing for 2025: Top 5 Advanced Malware Threats to Watch Out For

The landscape of cyber threats continues to evolve, becoming more sophisticated and frequent. Organizations must stay vigilant and prepare for the most significant malware threats that could compromise their IT infrastructures. This article delves into the top five advanced malware families—Lumma, XWorm, AsyncRAT, Remcos, and LockBit—that are expected to pose substantial risks in the coming year. The mounting complexity of

January 9, 2025

Marketing Automation / Email Marketing

Is MailRoute’s Premium Email Service the Ultimate Solution for Businesses?

In an era where businesses are increasingly dependent on email communication, the need for reliable and secure email services has never been greater. Recognizing this market demand, MailRoute, a well-established player in cloud-based email security, has launched a new premium-hosted email service aimed specifically at businesses seeking enhanced security and reliability. This new offering promises industry-leading features, including 50GB mailboxes,

January 8, 2025

Content Marketing Technology

Modernizing Your Business’ Content Strategy for 2025 and Beyond

In the rapidly evolving digital landscape, businesses must continuously adapt their content strategies to stay relevant and competitive. As we approach 2025, it is crucial to modernize outdated methods and adopt more user-friendly, engaging, and optimized content approaches. This article provides a comprehensive guide on how to evolve your business’s content strategy to meet the sophisticated expectations of future users.

January 8, 2025