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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
How Does Marketing Automation Boost Business Growth and Efficiency?
Marketing Automation / Email Marketing
How Does Marketing Automation Boost Business Growth and Efficiency?

Marketing automation is transforming the way businesses operate, especially within marketing and sales departments. It signifies more than the mere automation of repetitive tasks and has become instrumental in achieving significant business growth and efficiency. This transformative technology integrates the complex facets of marketing and sales, streamlining efforts to drive results-driven strategies, fostering inter-departmental synergy, and significantly enhancing customer experiences.

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October 25, 2024
Boost Retail Sales with Effective Content Marketing Strategies 2024
Content Marketing Technology
Boost Retail Sales with Effective Content Marketing Strategies 2024

Traditional retail marketing often feels like a never-ending chase, where you place ads on Instagram, hope your audience notices them amid their scrolling, and cross your fingers they’ll remember your message when they decide to shop. This outbound approach seeks out customers actively, but it can be intrusive and costly. Retail content marketing, however, aims to draw customers in by

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October 25, 2024
Top Companies Offering Remote Email Marketing Jobs Worldwide
Marketing Automation / Email Marketing
Top Companies Offering Remote Email Marketing Jobs Worldwide

In today’s digital age, remote work opportunities are more accessible than ever, particularly for email marketing specialists. With businesses recognizing the importance of engaging with audiences through email, numerous companies have embraced the remote work model. This article delves into some top global companies offering remote email marketing jobs, emphasizing the flexibility and professional growth these roles provide. The Rise

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October 25, 2024
Cameron Urges Balanced Approach to China Amid Cyber Threat Concerns
Cyber Security
Cameron Urges Balanced Approach to China Amid Cyber Threat Concerns

Former British Prime Minister David Cameron has laid out a nuanced strategy for engaging with China, advocating for a balanced approach that addresses cyber threats while fostering cooperative initiatives in technology and environmental sustainability. Speaking at Recorded Future’s Predict 2024 event in London, Cameron emphasized the importance of this dual strategy, particularly as tensions escalate between major world powers. Strengthening

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October 25, 2024
How Can a Content Scorecard Optimize Your Marketing Strategy?
Content Marketing Technology
How Can a Content Scorecard Optimize Your Marketing Strategy?

A universally acknowledged truth in marketing is that well-crafted content serves as one of the most effective ways to capture and maintain the attention of your target audience. However, it is equally true, as confirmed by research, that nearly half of all content produced goes unused in today’s relentless information overload. Hence, identifying whether your brand’s content performs its intended

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October 25, 2024
How Do FAQ Pages Boost SEO and Improve User Experience?
Content Marketing Technology
How Do FAQ Pages Boost SEO and Improve User Experience?

Over the years, FAQ pages have transformed from a mere supplementary feature tucked away in the corners of websites to an indispensable component that significantly enhances user experience and boosts SEO performance. Modern digital environments demand efficient, user-friendly access to information, and well-crafted FAQ pages address this need effectively. Enhancing User Engagement through FAQ Pages FAQ pages are essential for

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October 25, 2024
How Do SEO Experts Drive Business Success in Los Angeles?
Content Marketing Technology
How Do SEO Experts Drive Business Success in Los Angeles?

In a city as competitive as Los Angeles, standing out online is crucial for business success. SEO experts play a critical role in enhancing a business’s online visibility through a multifaceted approach involving keyword research, on-page optimization, content strategy, technical SEO, and off-page optimization. Let’s delve deeper into how these professionals contribute to business growth in LA. The Importance of

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October 24, 2024
How Generative AI Transforms B2B Content Marketing for Efficiency
Content Marketing Technology
How Generative AI Transforms B2B Content Marketing for Efficiency

In today’s rapidly evolving digital landscape, the integration of generative AI into B2B content marketing strategies is proving to be a game-changer, addressing various challenges while enhancing overall marketing efforts. Generative AI has emerged as a valuable ally for marketers by automating content creation, personalizing email campaigns, aiding in content ideation and strategy, managing social media, and improving SEO. Automated

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October 24, 2024
Effective Content Strategies for Boosting B2B Digital Sales
Content Marketing Technology
Effective Content Strategies for Boosting B2B Digital Sales

B2B e-commerce has undergone a profound transformation, primarily catalyzed by the pandemic. This shift has necessitated businesses to rethink their sales and marketing strategies, emphasizing the creation and implementation of content to support digital sales. As companies navigate this digital landscape, the key lies in producing engaging, informative, and relevant content that meets the evolving expectations of B2B buyers. The

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October 24, 2024
Meta Uses Facial Recognition to Tackle Celeb-Bait Ad Scams
Cyber Security
Meta Uses Facial Recognition to Tackle Celeb-Bait Ad Scams

Meta, the company formerly known as Facebook, has taken a significant step in its mission to increase the security of its platforms, Facebook and Instagram. Recently, Meta announced the deployment of facial recognition technology to combat the pervasive problem of celeb-bait ad scams. These scams exploit the images of celebrities to deceive users, luring them into clicking on fraudulent links.

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October 24, 2024
How Will Zeta Global’s Acquisition of LiveIntent Impact Marketing Tech?
Marketing Automation / Email Marketing
How Will Zeta Global’s Acquisition of LiveIntent Impact Marketing Tech?

In a strategic move poised to reshape the marketing technology landscape, Zeta Global, an AI-driven marketing cloud company, has officially acquired LiveIntent, a well-regarded email marketing platform known for its significant role in people-based marketing. Announced on October 8, this acquisition aims to enhance Zeta’s financial standing while expanding its reach within the publisher ecosystem. The integration of LiveIntent’s robust

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October 23, 2024
Navigating AI in Marketing Amid Consumer Sentiment and Platform Shifts
Marketing Automation / Email Marketing
Navigating AI in Marketing Amid Consumer Sentiment and Platform Shifts

Intuit, renowned for TurboTax, recently faced substantial backlash over an advertising campaign that encouraged consumers to transition from traditional accountants to Intuit’s tax preparation services. This campaign, while aiming to be humorous and engaging, negatively portrayed accountants and offended many in the profession. Key industry groups, such as the American Institute of Certified Public Accountants and the National Association of

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October 23, 2024