Tailor Jackson, Author at B2Bdaily.com

B2B Marketing

Why Are B2B CMOs Frustrated with ABM Platforms Despite Their Benefits?

Account-Based Marketing (ABM) platforms have been heralded as revolutionary tools for B2B marketing, promising enhanced targeting, predictive analytics, and precise measurement capabilities. However, despite these potential benefits, many B2B Chief Marketing Officers (CMOs) express significant frustration with these platforms. This article delves into the core functionalities of ABM platforms, the challenges they present, and viable alternatives for achieving account-based marketing

November 8, 2024

Cyber Security

How Can Brands Combat Malvertising Threats in Digital Advertising?

Malvertising, the act of embedding malicious code within digital ads, has become an alarming threat to online security, posing risks to both end-users and reputable brands. Even though less than 1% of ads globally were found to be security violations in 2023, this still translates to nearly three billion compromised advertisements, with the UK experiencing a particularly high share. This

November 8, 2024

Cyber Security

Is Your Cisco Industrial Wireless Network Vulnerable to CVE-2024-20418?

In the ever-evolving landscape of cybersecurity, the recent identification of a critical security vulnerability, CVE-2024-20418, in Cisco Unified Industrial Wireless Software has raised significant alarms. This security flaw, found in Ultra-Reliable Wireless Backhaul (URWB) Access Points, exposes a dangerous weakness due to insufficient input validation within the web GUI. Such a vulnerability permits remote, unauthorized users to inject malicious commands

November 8, 2024

Content Marketing Technology

Transforming Bad Content Ideas Into Engaging Marketing Success

We’ve all been there when someone suggests a content marketing tactic or topic, immediately triggering thoughts of, “That’s an awful idea. We can’t do it.” Whether it’s a new tactic that doesn’t fit into your content strategy, a repetitive idea, or one requiring significant resources when your team is already stretched thin, there are ways to turn the underwhelming suggestion

November 8, 2024

Content Marketing Technology

How Can You Use AI for Content Creation Without Getting Penalized?

In recent years, the rapid development of artificial intelligence tools has revolutionized content creation by introducing unprecedented efficiency, scalability, and creativity. These advanced technologies, such as ChatGPT and others, have become indispensable assets for marketers and SEO specialists aiming to keep up with the ever-increasing demand for fresh and engaging material. However, the improper use of AI-generated content can be

November 8, 2024

Cyber Security

Are Chinese Cyber-Espionage Groups Expanding Their Operations Globally?

In a bold move marking a significant geographical expansion, the China-aligned hacking group MirrorFace, also known as Earth Kasha, has targeted a diplomatic organization within the European Union (EU) for the first time. Historically, this subset of the broader APT10 group has primarily focused on Japanese targets, but recent operations have extended to Taiwan and India. This latest attack utilized

November 8, 2024

Marketing Automation / Email Marketing

Why Yahoo Mail Remains the Top Choice for Business Email Services

When it comes to selecting an email provider for business purposes, Yahoo Mail stands out as a reliable and efficient choice, offering a suite of features designed to streamline communication and enhance productivity. Its distinct advantages set it apart from other email services, making it particularly appealing to businesses that require robust, secure, and user-friendly email solutions. With a combination

November 7, 2024

Marketing Automation / Email Marketing

Exclaimer Integrates with HubSpot to Enhance Email Signature Marketing

Exclaimer, a global leader in email signature management, has introduced an exciting new integration with HubSpot, further expanding its range of digital marketing tools. This groundbreaking addition enables marketers to transform email signatures into powerful marketing channels through seamless integration with HubSpot’s robust CRM capabilities. By incorporating data-driven insights from HubSpot, Exclaimer’s innovative feature allows businesses to craft personalized communications

November 7, 2024

Content Marketing Technology

Integrating Content Marketing for Comprehensive Marketing Success

In the dynamic world of marketing, content marketing has undergone a remarkable transformation over the past two decades, morphing from a niche technique used by a select few into an essential component of both B2B and B2C marketing strategies. Initially viewed as a separate discipline that operated on the fringes of traditional marketing campaigns, content marketing has evolved to become

November 7, 2024

Content Marketing Technology

Is Lo-Fi Content the Future of Food and Beverage Marketing?

In the ever-evolving landscape of content marketing, a new trend is emerging that is reshaping how brands connect with their audiences. Low-fidelity (lo-fi) content, characterized by its raw, unpolished, and authentic nature, is gaining traction, particularly in the food and beverage industry. This shift from traditional high-fidelity (hi-fi) content to lo-fi content is driven by changing consumer preferences for authenticity

November 7, 2024

Content Marketing Technology

How Can Emotion, Timing, and Storytelling Make Content Go Viral?

In a world where content is king, understanding the dynamics that propel certain pieces to viral acclaim has become a critical pursuit for marketers. Recent research and historical studies have highlighted the intricate mechanics behind why some content spreads like wildfire while other pieces fall into obscurity. Among the key elements that help content go viral are emotional triggers, precise

November 7, 2024

Cyber Security

How Did Hackers Steal Millions With Fake E-Commerce Websites?

In a sophisticated and far-reaching cybercrime operation named "Phish ‘n’ Ships," hackers managed to deceive consumers and steal millions of dollars through an elaborate network of over 100 fake web stores. This operation, meticulously designed to mimic legitimate retailers, has proven exceptionally difficult to identify. It was uncovered by the Satori Threat Intelligence and Research team, who revealed that the

November 7, 2024