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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Cheap Android Phones from China Pose Major Malware Threat
Cyber Security
Cheap Android Phones from China Pose Major Malware Threat

The rising prevalence of cheap Android smartphones manufactured by various Chinese brands has escalated concerns far beyond the realm of device performance. These phones, often misleadingly named to mimic high-end models from renowned brands like Samsung and Huawei, come pre-installed with malware that specifically targets cryptocurrency theft. This underhanded tactic attracts unsuspecting users who are lured by the affordable prices

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Outsmart Competitors: Local SEO Strategies for Business Success
Content Marketing Technology
Outsmart Competitors: Local SEO Strategies for Business Success

Local SEO has become a crucial component for businesses aiming to enhance their visibility in specific geographic areas. As companies strive to dominate their local markets, the importance of a well-executed local SEO strategy cannot be overstated. Gaining an edge over competitors through local SEO can delineate a thriving business from one that merely survives in today’s highly competitive marketplace.

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Are Browser Extensions Putting Your Enterprise Data at Risk?
Cyber Security
Are Browser Extensions Putting Your Enterprise Data at Risk?

The pervasive use of browser extensions in the workplace is undeniable, from simple spell checkers to sophisticated Generative AI (GenAI) tools. Not many IT and security professionals are aware, however, that these seemingly harmless tools could become a significant risk to enterprise data security. Excessive permissions granted to browser extensions create an underestimated threat surface, potentially jeopardizing the organization’s sensitive

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Top AI Content Marketing Tools of 2025: Insights and Reviews
Content Marketing Technology
Top AI Content Marketing Tools of 2025: Insights and Reviews

In 2025, AI tools are revolutionizing content marketing, shaping how brands create, distribute, and optimize their content for maximum impact. This article delves into the top five AI content marketing tools, exploring their strengths, potential drawbacks, and best use cases to help marketers make informed decisions. The Rise of AI in Content Marketing AI has become an indispensable component of

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Can WSJ Drive Subscriber Loyalty With Data-Driven Content Strategies?
Content Marketing Technology
Can WSJ Drive Subscriber Loyalty With Data-Driven Content Strategies?

The Wall Street Journal (WSJ) has long been a stalwart in providing high-quality business news and information to discerning readers. However, in an era dominated by digital media consumption, even established giants must continuously evolve to meet the shifting preferences of their audience. As WSJ seeks to further engage its subscriber base, the integration of data-driven strategies has become essential.

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Is AI the Future of Ecommerce SEO Strategies?
Content Marketing Technology
Is AI the Future of Ecommerce SEO Strategies?

The evolution of artificial intelligence (AI) has significantly influenced various industries, with ecommerce Search Engine Optimization (SEO) being notably impacted. This market analysis delves into how AI is transforming ecommerce SEO, exploring current trends, data, and future projections. The goal is to provide a comprehensive view of AI’s integration into SEO strategies and the implications for the ecommerce sector. Market

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How to Make Your SEO Reports Impress the CMO?
Content Marketing Technology
How to Make Your SEO Reports Impress the CMO?

The challenge of presenting SEO metrics in a manner that captures the attention of a Chief Marketing Officer (CMO) is formidable. Traditional reports often fail to convey the ROI of SEO efforts, leading to skepticism and budget cuts. The goal is to shift these reports from technical jargon to clear business impact narratives that resonate with C-suite executives. The New

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Google Merging Domains, Focus on Localized Search and SEO Stability
Content Marketing Technology
Google Merging Domains, Focus on Localized Search and SEO Stability

Google’s recent decision to phase out country-specific domains like google.fr, google.ca, and google.co.jp signifies a significant shift in its approach to global searches. Users from different regions will now be redirected to Google.com, maintaining an entirely seamless experience while enhancing localized search results. The search giant assures that this transition will not disrupt international SEO for websites. This move showcases

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Hertz Data Breach Tied to Cleo Software Flaws Affects Thousands
Cyber Security
Hertz Data Breach Tied to Cleo Software Flaws Affects Thousands

A significant data breach has impacted Hertz Corporation due to vulnerabilities within the Cleo file transfer software. This incident, which took place between October and December 2024, involved the theft of sensitive personal data by an unauthorized third party. Hertz discovered the breach on February 10, 2025, and concluded its data analysis on April 2, revealing that over 3,400 Maine

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Can We Rely on Single-Source Funding for Global Cybersecurity?
Cyber Security
Can We Rely on Single-Source Funding for Global Cybersecurity?

The reliance on single-source funding for global cybersecurity efforts introduces significant risks and vulnerabilities. The recent events surrounding the funding of the Common Vulnerabilities and Exposures (CVE) program have sparked a critical debate on this issue. The CVE program, which is a pivotal global database designed to track and report security flaws, faces uncertainties when its funding is solely dependent

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How Can Email Marketers Boost Engagement in 2025?
Marketing Automation / Email Marketing
How Can Email Marketers Boost Engagement in 2025?

The digital landscape is ever-changing, with email marketing facing significant challenges and opportunities in the current year. As global email usage continues to rise, reaching an expected 4.89 billion users by 2027, marketers must evolve their strategies to maintain and boost engagement. This involves adopting new technologies, understanding consumer expectations, and navigating increasingly sophisticated spam filters and privacy regulations. Effectively

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CISA Extends MITRE’s CVE Program Contract, Ensuring Cybersecurity Continuity
Cyber Security
CISA Extends MITRE’s CVE Program Contract, Ensuring Cybersecurity Continuity

The U.S. Cybersecurity and Infrastructure Security Agency (CISA) recently intervened to extend MITRE’s contract for managing the Common Vulnerabilities and Exposures (CVE) program, ensuring the continuation of a crucial initiative that underpins global cybersecurity operations. This decision prevented a potential disruption that could have had significant consequences for the cybersecurity landscape. The Importance of CVE and CWE Programs Essential Cybersecurity

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