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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Cybersecurity’s Role in Business Growth amid Budget Cuts
Cyber Security
Cybersecurity’s Role in Business Growth amid Budget Cuts

In today’s digitally driven world, businesses face the complex challenge of safeguarding their operations while maintaining growth amid financial constraints. Numerous enterprises are experiencing significant budget cuts in cybersecurity, raising questions about the long-term impact on business development. As businesses strive to adapt to rapidly changing technological landscapes, the role of cybersecurity becomes even more critical yet paradoxically underfunded. Cybersecurity

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June 10, 2025
Is Creatify AI the Ultimate UGC Video Tool for 2025?
Content Marketing Technology
Is Creatify AI the Ultimate UGC Video Tool for 2025?

As the digital landscape continues to evolve, brands are increasingly leaning towards automated solutions that effortlessly generate authentic content. Amidst this progression, Creatify AI emerges as a notable contender, offering brands the ability to convert product URLs directly into shareable videos aimed at meeting the growing demand for User-Generated Content (UGC) on social media platforms. This capability sets it apart

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June 10, 2025
AI Reshapes Content Marketing: The Rise of Niche Strategies
Content Marketing Technology
AI Reshapes Content Marketing: The Rise of Niche Strategies

The digital sphere is witnessing a seismic shift in content marketing driven by the integration of artificial intelligence, which redefines how brands engage with their audiences. Traditional marketing strategies that focused on broad and generalized messaging are rapidly becoming obsolete as AI tools demand precision and specificity. This evolution necessitates the adoption of niche strategies that cater to increasingly segmented

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June 9, 2025
How Can No-Code Pop-Ups Transform Retail Marketing?
Marketing Automation / Email Marketing
How Can No-Code Pop-Ups Transform Retail Marketing?

In the rapidly evolving world of retail marketing, the ability to leverage personalized customer engagement strategies can make or break a brand’s success. The introduction of Listrak’s Experience Builder offers a transformative approach to this challenge, enabling marketers to create tailored pop-up experiences without requiring coding skills. As digital marketing continues to capitalize on personalization, tools like Experience Builder represent

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June 9, 2025
Decoding Google’s AI Impact on SEO and Marketing Myths
Content Marketing Technology
Decoding Google’s AI Impact on SEO and Marketing Myths

The current landscape of search engine optimization (SEO) and digital marketing is being redefined by the integration of artificial intelligence (AI) into Google’s search algorithms. This seismic shift has sparked discussions among industry experts, shedding light on misconceptions surrounding SEO’s purported decline and marketing strategies that capitalize on AI’s capabilities. One voice contributing significantly to this discourse is Greg Boser,

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June 9, 2025
Mastering Content Briefs: Boost SEO With Clear Gameplans
Content Marketing Technology
Mastering Content Briefs: Boost SEO With Clear Gameplans

In today’s digital landscape, creating engaging content isn’t solely about wordsmithing; it involves strategic planning to drive traffic and improve visibility. Content briefs are a cornerstone of this process, serving as comprehensive guides that align with search engine optimization (SEO) objectives. These documents not only streamline the workflow but also ensure that content creators are equipped with all necessary guidelines

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June 9, 2025
Modernize Legacy Systems for Security and Business Growth
Cyber Security
Modernize Legacy Systems for Security and Business Growth

The rapidly evolving technological landscape in today’s digital age necessitates the modernization and securing of legacy systems, a challenge that feels increasingly pressing. These archaic, yet mission-critical technologies often operate on outdated architectures, leaving them susceptible to cyber threats and operational inefficiencies. Despite their reliable core functionality, businesses relying on these systems often face vulnerabilities and compliance risks. As enterprises

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June 9, 2025
AI Ads Threaten Creativity and Cultural Richness in Marketing
Marketing Automation / Email Marketing
AI Ads Threaten Creativity and Cultural Richness in Marketing

In recent years, the rapid advancement of artificial intelligence (AI) has profoundly impacted various sectors, with marketing being one of the most influenced fields. Companies like Meta, Google, and Amazon are increasingly adopting AI to streamline the advertising process, planning to fully automate ad creation in the near term. This shift to AI-driven advertisements marks a significant departure from conventional

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June 9, 2025
Is Abdullah Babu Revolutionizing SEO in Asia?
Content Marketing Technology
Is Abdullah Babu Revolutionizing SEO in Asia?

The SEO landscape in Asia is continuously evolving with rapid technological advancements and shifting consumer behaviors. In this dynamic environment, industry leaders constantly seek strategic advantages to drive growth and remain competitive. One of the most intriguing figures emerging in this scenario is Abdullah Babu, whose pioneering approaches and innovative methods are setting new standards in digital marketing across the

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June 6, 2025
What Will Email Marketing Look Like in 2025?
Marketing Automation / Email Marketing
What Will Email Marketing Look Like in 2025?

The landscape of email marketing has continued to evolve with incredible speed, driven by advancements in technology and changing consumer preferences. Once a simple tool for communication, email marketing has become a sophisticated channel for businesses to engage directly with their audiences. With an ever-increasing number of individuals relying on email as a primary means of digital communication, the potential

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June 6, 2025
Can Cents Accelerate Transform Laundry Business Marketing?
Marketing Automation / Email Marketing
Can Cents Accelerate Transform Laundry Business Marketing?

In a rapidly changing business landscape, small and medium-sized laundry enterprises seek innovative tools to stay competitive and profitable. Enter Cents Accelerate, a sophisticated marketing automation solution tailored specifically for the laundry sector. This strategic tool aims to enhance customer relationships and boost recurring revenue, combining advanced marketing features within a single, comprehensive platform. Laundry operators are now equipped with

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June 6, 2025
How Will Google AI Transform Advertising in 2025?
Marketing Automation / Email Marketing
How Will Google AI Transform Advertising in 2025?

In an era driven by technological advancements, Google has positioned itself at the forefront of transforming the advertising landscape with artificial intelligence. As industries increasingly depend on data-driven strategies, Google’s AI capabilities are reshaping the way advertisers approach creativity, measurement, and audience engagement. The recent Google Marketing Live event unveiled over 30 AI-powered product updates that are set to redefine

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June 6, 2025