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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Maximizing CTV Sports Advertising: Engage and Convert Audiences
Marketing Automation / Email Marketing
Maximizing CTV Sports Advertising: Engage and Convert Audiences

The world of sports broadcasting has undergone significant transformation, shaping new strategies for advertisers aiming to captivate and convert audiences. With the rise of Connected TV (CTV), these changes have prompted advertisers to rethink traditional approaches and explore innovative methods to engage viewers during sports events. CTV platforms’ reach and interactivity have elevated advertisers’ ability to deliver personalized and engaging

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May 15, 2025
How Will Google’s New Guidelines Shape Content Creation?
Content Marketing Technology
How Will Google’s New Guidelines Shape Content Creation?

In a rapidly evolving digital landscape, Google continues to redefine its approach to content evaluation to ensure users receive the most relevant and high-quality information. Its latest update to the Search Quality Rater Guidelines introduces a refined framework that prioritizes user-focused content, emphasizing originality and intent. These changes signal a profound shift in how online content is assessed, enhancing user

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May 15, 2025
Will You Upgrade to Windows 11 for Better Security?
Cyber Security
Will You Upgrade to Windows 11 for Better Security?

As technological landscapes evolve, the allure of enhanced security features becomes a compelling factor in deciding on software upgrades. In recent years, Microsoft has made a notable push to transition users from Windows 10 to Windows 11, driven by an impending support deadline for the former. Windows 10 support is scheduled to end soon, with the cutoff date fast approaching.

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May 15, 2025
Russian Hackers Target Dutch Infrastructure in Cyber Attack
Cyber Security
Russian Hackers Target Dutch Infrastructure in Cyber Attack

In an alarming development that underscores the growing threat of cyber warfare, Russian hackers have been detected attempting to sabotage the digital control system of a crucial Dutch public service. This marks the first known cyber sabotage attempt against Dutch infrastructure of its kind. The attack represents a troubling escalation in the tactics employed by state-sponsored cybercriminals. Although authorities have

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May 15, 2025
Is Your Android Device at Risk Due to Google’s Latest Update?
Cyber Security
Is Your Android Device at Risk Due to Google’s Latest Update?

In 2025, the evolving Android ecosystem has become a focal point of discussion due to significant changes introduced by Google to its Play Integrity API. Set against the backdrop of rising concerns over digital security and app performance, this update marks a pivotal shift in how applications will function across different Android versions. As of this year, a notable disparity

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May 15, 2025
Maximize Ecommerce Success with CRM and CMS Integration
Marketing Automation / Email Marketing
Maximize Ecommerce Success with CRM and CMS Integration

In today’s rapidly advancing digital world, ecommerce businesses are continually seeking ways to optimize customer interactions and streamline content management. Given the highly competitive nature of online commerce, implementing strategies that bolster efficiency and elevate user experience has become imperative. The integration of Customer Relationship Management (CRM) systems and Content Management Systems (CMS) emerges as a powerful approach, offering businesses

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May 14, 2025
What’s Next for Email Marketing Platforms by 2030?
Marketing Automation / Email Marketing
What’s Next for Email Marketing Platforms by 2030?

Email marketing, a cornerstone of digital engagement, is poised for remarkable evolution as the industry adapts to technological innovations and market shifts. As we move toward 2030, businesses face the challenge of refining their communication strategies in a digital landscape dominated by constant change. Email marketing platforms, already vital tools for engagement, are expected to undergo significant transformations that will

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May 14, 2025
How Can B2B Thrive in the New Digital Marketing Era?
Marketing Automation / Email Marketing
How Can B2B Thrive in the New Digital Marketing Era?

In today’s fast-evolving digital landscape, B2B marketers face a plethora of challenges and opportunities that were unimaginable a few years ago. As digital marketing continues to revolutionize the ways businesses connect with their clients, traditional strategies are being replaced by innovative approaches aimed at capturing attention in an oversaturated market. The shift requires not just adapting to new technology but

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May 14, 2025
Is Brand-Centric SEO the Key to Long-Term Success?
Content Marketing Technology
Is Brand-Centric SEO the Key to Long-Term Success?

The digital marketing landscape continues to evolve, driven by changes in consumer behavior and technological advancements that redefine how companies engage with their audiences. One emerging paradigm is the integration of brand-centric SEO strategies. Unlike traditional SEO practices that focus predominantly on boosting website traffic through keyword optimization, brand-centric SEO emphasizes building and strengthening a company’s brand identity. This approach

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May 14, 2025
Can TechTarget Revolutionize Account-Based Marketing?
B2B Marketing
Can TechTarget Revolutionize Account-Based Marketing?

As businesses compete in an increasingly digital world, Account-Based Marketing (ABM) has emerged as a vital strategy for targeting high-value accounts with personalized marketing efforts. Central to the success of ABM is the availability of precise, actionable intent data that helps organizations understand customer needs. TechTarget, Inc., a global leader in the provision of such data, has made significant strides

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May 14, 2025
Boost Google Discover Visibility With Strategic Content Tactics
Content Marketing Technology
Boost Google Discover Visibility With Strategic Content Tactics

In the ever-evolving landscape of digital content distribution, platforms like Google Discover have emerged as critical arenas for publishers looking to extend their reach. Unlike traditional search engines that rely heavily on keyword optimization, Google Discover curates content based on users’ interests and search history, offering a more personalized experience. This presents unique challenges for content creators and marketers who

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May 14, 2025
Will Renewed CVE Funding Shield Us from Cyber Threats?
Cyber Security
Will Renewed CVE Funding Shield Us from Cyber Threats?

Few things cause more distress in the cybersecurity sector than the prospect of losing essential funding for programs that track and mitigate software vulnerabilities. The recent renewal of funding for Mitre Corporation’s Common Vulnerabilities and Exposures (CVE) program has come as a significant relief to security professionals waiting with bated breath over operational continuity. The CVE program, fundamental in identifying

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May 14, 2025