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Home | Authors | Tailor Jackson
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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Which iOS Email Apps Will Transform Marketing in 2025?
Marketing Automation / Email Marketing
Which iOS Email Apps Will Transform Marketing in 2025?

The landscape of email marketing is witnessing a profound transformation as businesses globally adapt to the shifting dynamics of digital communication. With iOS devices becoming increasingly integral to daily operations, email marketing apps specifically designed for these platforms have emerged as pivotal tools for enhancing marketing strategies. This shift has prompted companies to explore sophisticated email marketing solutions tailored for

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May 28, 2025
Is Email Marketing the Future of Digital Strategy in 2025?
Marketing Automation / Email Marketing
Is Email Marketing the Future of Digital Strategy in 2025?

In a digital age where consumer attention is a scarce commodity, and marketers are continually seeking effective ways to connect with their audience, email marketing stands tall as a crucial component of digital strategies in 2025. With its immense potential for direct engagement and high return on investment, email marketing has sustained its relevance even amid the rise of new

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May 28, 2025
Are You Tracking Key SEO Metrics for Dental Success?
Content Marketing Technology
Are You Tracking Key SEO Metrics for Dental Success?

In today’s digital era, maintaining a robust online presence is pivotal for any dental practice aspiring to attract more patients and sustain growth. Capturing the attention of prospective clients begins with optimizing website visibility and engagement, necessitating an effective SEO strategy. Understanding and efficiently tracking critical SEO metrics can serve as the backbone of a successful digital marketing effort, enabling

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May 28, 2025
Evolving Content Strategy in a Multi-Channel Discovery World
Content Marketing Technology
Evolving Content Strategy in a Multi-Channel Discovery World

The digital marketing landscape has undergone profound transformations, leading to an evolution in how content strategies are conceptualized and deployed. Traditional search engines once dominated the arena of content discovery, guiding users primarily through a keyword-centric approach. Yet, this paradigm has shifted, prompted by the emergence of diverse digital platforms and AI tools revolutionizing the way content is discovered. Consumers

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May 28, 2025
Can AI Tools Transform Ecommerce Content Creation?
Content Marketing Technology
Can AI Tools Transform Ecommerce Content Creation?

In the rapidly evolving digital landscape, artificial intelligence presents a transformative opportunity for ecommerce businesses to optimize content creation processes. With an increasing focus on delivering personalized customer experiences and maintaining brand consistency, the application of AI in crafting compelling narratives opens up new possibilities. As consumer expectations grow, ecommerce platforms are turning to AI tools to address challenges like

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May 28, 2025
Building a Strong B2B Brand: Key Strategies for Success
Content Marketing Technology
Building a Strong B2B Brand: Key Strategies for Success

In the competitive world of Business-to-Business (B2B) marketing, building a strong brand can often be overlooked despite it being one of the most powerful assets a company can wield. As businesses face an increasingly intricate landscape of larger decision-making groups and a limited pool of potential buyers, forging a distinct and consistent brand presence becomes not just beneficial, but essential.

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May 28, 2025
How Does AI Revolutionize International SEO Strategies?
Content Marketing Technology
How Does AI Revolutionize International SEO Strategies?

In the fast-evolving landscape of digital marketing, AI’s impact on international SEO has taken center stage. As businesses extend their reach beyond domestic borders, the role of AI in transforming global SEO strategies cannot be overstated. AI technologies are reshaping how international SEO is approached, offering new solutions for overcoming language barriers, optimizing localized content, and enhancing overall user experience

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May 28, 2025
How Do AI Overviews Affect SEO and Site Traffic?
Content Marketing Technology
How Do AI Overviews Affect SEO and Site Traffic?

In the digital landscape where SEO practices continuously evolve, Google’s recent clarifications have added a new dimension to understanding AI Overview links and their impact on site traffic. It is vital to grasp the implications of a centralized positioning for links within AI Overviews (AIOs) as identified in Google Search Console. Google’s John Mueller has illuminated this concept, detailing that

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May 28, 2025
Can Gmail’s Encryption Balance Security and Functionality?
Cyber Security
Can Gmail’s Encryption Balance Security and Functionality?

Email has evolved as one of the most universally utilized forms of digital communication, making the security of email providers a paramount concern. This week, Google ventured into new territory by deciding to integrate end-to-end encryption within its Gmail service. As Gmail users anticipate enhanced privacy measures, this initiative opens doors to new opportunities while simultaneously posing challenges. The intricate

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May 28, 2025
Winning with Video SEO: Boosting Brand Visibility Online
Content Marketing Technology
Winning with Video SEO: Boosting Brand Visibility Online

In an increasingly digital world, brands are harnessing the power of video content to amplify their presence online, capturing the interest of a vast audience navigating the internet every day. The integration of video Search Engine Optimization (SEO) and social media has become a cornerstone for businesses aiming to improve visibility and engagement. Understanding this intersection is crucial for staying

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May 27, 2025
Is Traditional SEO Dead in the Age of AI Overviews?
Content Marketing Technology
Is Traditional SEO Dead in the Age of AI Overviews?

The evolving landscape of digital marketing has seen monumental changes, none more significant than the rise of AI Overviews, which are profoundly impacting traditional SEO strategies. Positioned prominently at the top of search results, these AI-generated summaries have ushered in a paradigm shift, reducing organic clicks and click-through rates by 30% over the past year. This decline signals a critical

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May 27, 2025
Can AI Write Content That Matches Your Brand’s Voice?
Content Marketing Technology
Can AI Write Content That Matches Your Brand’s Voice?

In today’s rapidly evolving digital landscape, businesses face the challenge of maintaining a cohesive brand voice across various online platforms. The question arises whether artificial intelligence can generate content that genuinely reflects a brand’s unique style and tone. As AI technology advances, it presents potential solutions for businesses seeking to streamline content creation while preserving their distinct voice. This capability

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May 27, 2025