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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
The Rules of Hotel Email Marketing Have Changed
Marketing Automation / Email Marketing
The Rules of Hotel Email Marketing Have Changed

The Inbox Is Evolving: A New Era for Hotel Email Marketing The guest inbox is no longer a simple, chronological list of messages; Google has ushered in a new era of inbox intelligence with the integration of its Gemini AI into Gmail, transforming it into a curated, prioritized feed. For hoteliers, this is more than a software update; it is

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How to Boost Sales With Retargeting Emails
Marketing Automation / Email Marketing
How to Boost Sales With Retargeting Emails

The digital marketplace is crowded with fleeting interactions, where a potential customer visits a website, browses products, and then disappears without a trace, leaving a trail of unfulfilled potential in an abandoned digital shopping cart. This scenario represents a significant loss of revenue for countless businesses, especially during high-stakes, time-sensitive promotions when every conversion matters. While many marketers turn to

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NSA Issues New Roadmap for Zero Trust Security
Cyber Security
NSA Issues New Roadmap for Zero Trust Security

In an era where digital perimeters are increasingly porous and sophisticated cyber threats loom large, the traditional castle-and-moat approach to security has become fundamentally obsolete. Recognizing this paradigm shift, the U.S. National Security Agency (NSA) has unveiled its comprehensive Zero Trust Implementation Guidelines (ZIGs), providing a much-needed, structured pathway for organizations to transition from theoretical concepts to tangible security maturity.

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Are Destructive Cyberattacks the New Norm?
Cyber Security
Are Destructive Cyberattacks the New Norm?

With a deep background in artificial intelligence and industrial systems, Dominic Jainy has become a leading voice on the convergence of advanced technology and critical infrastructure security. His work focuses on anticipating how sophisticated threat actors leverage technology to target foundational services, making his insights particularly relevant following the recent coordinated cyberattacks on Poland’s energy sector. We sat down with

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Trend Analysis: Governing AI in Open Source
AI and ML
Trend Analysis: Governing AI in Open Source

The rapid integration of artificial intelligence into software development workflows has forced a critical conversation within open-source communities about the very nature of contribution and quality. A new frontier in open-source development has emerged with the rise of AI, presenting both unprecedented opportunities and significant challenges. This analysis explores the growing trend of establishing formal governance for AI-assisted contributions in

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Why Do SEO Roadmaps Fail by February?
Content Marketing Technology
Why Do SEO Roadmaps Fail by February?

Many annual search engine optimization roadmaps share a similar fate with ambitious New Year’s resolutions; they are crafted with sincere optimism and unwavering intent but are frequently abandoned far sooner than anyone is willing to admit. While most personal goals might survive until Valentine’s Day before being quietly shelved, SEO roadmaps often begin to unravel before the second month of

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A Guide to 25 Essential Email Marketing Terms
Marketing Automation / Email Marketing
A Guide to 25 Essential Email Marketing Terms

Understanding the intricate language of email marketing is no longer a niche skill reserved for specialists but a fundamental requirement for any business aiming to thrive in the competitive digital marketplace. Without a firm grasp of this vocabulary, marketers risk navigating blind, unable to diagnose problems, capitalize on opportunities, or even ensure their messages are seen. This guide is designed

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AI Levels the Marketing Playing Field for SMBs
Marketing Automation / Email Marketing
AI Levels the Marketing Playing Field for SMBs

The modern entrepreneur is often caught in a relentless cycle of creating content, managing campaigns, and analyzing data, leaving little time to actually run the business they love. This digital paradox—where the very tools meant to foster growth become overwhelming burdens—has become a defining challenge for small to medium-sized businesses (SMBs). While larger corporations deploy entire teams to navigate the

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Conquer Your Top Email Marketing Challenges
Marketing Automation / Email Marketing
Conquer Your Top Email Marketing Challenges

Every carefully crafted email campaign that lands in a spam folder or sits unopened in a crowded inbox represents a missed opportunity to connect with a valuable customer. The promise of email marketing, a direct and personal line of communication, remains one of the most powerful tools in a marketer’s arsenal, yet its path to success is riddled with obstacles

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AI Is Reshaping the Future of Email Marketing
Marketing Automation / Email Marketing
AI Is Reshaping the Future of Email Marketing

The once-familiar digital mailbox has undergone a quiet yet profound metamorphosis, evolving from a simple repository for static messages into a highly intelligent and predictive engagement platform powered by artificial intelligence. This transformation is not merely a technological novelty; it represents a fundamental shift in how brands communicate with their audiences. In an increasingly saturated digital landscape where consumers demand

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What Do AI Tradeoffs Mean for the Future of SEO?
Content Marketing Technology
What Do AI Tradeoffs Mean for the Future of SEO?

The Age of AI-Driven Compromise: A New Battleground for Search The world of search is at a crossroads, defined by a series of high-stakes tradeoffs. Tech giants like Google and OpenAI are aggressively pushing the boundaries of artificial intelligence, but this rapid innovation is not happening in a vacuum. It’s a delicate balancing act, forcing compromises between technological advancement, publisher

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Is Your Content Ready for Agentic AI Search?
Content Marketing Technology
Is Your Content Ready for Agentic AI Search?

The silent evolution of search engines toward sophisticated AI agents is forcing a fundamental reevaluation of what it means to create optimized digital content for an increasingly automated world. As these agents begin to handle complex, multi-step research tasks on behalf of users, the rules of digital visibility are being subtly rewritten. A groundbreaking research paper from Google on its

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