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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
AI Revolution: Transforming B2B Marketing by 2030
B2B Marketing
AI Revolution: Transforming B2B Marketing by 2030

The rapid adoption of artificial intelligence (AI) is reshaping the landscape of B2B marketing, creating vast opportunities and challenges. As AI technology evolves, it promises to redefine marketing strategies, offering businesses new tools to engage more effectively with target audiences. However, the integration of AI is not uniform across the industry. Small to medium-sized businesses (SMBs) and larger enterprises are

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How Can AI Revolutionize Your Social Media Content Planning?
Content Marketing Technology
How Can AI Revolutionize Your Social Media Content Planning?

In today’s fast-paced digital environment, social media content planning is increasingly complex, requiring marketers to juggle multiple platforms, audiences, and brand messages. AI technologies, such as StoryChief’s platform, are equipping marketers with tools that not only make content planning faster but also enhance its quality and strategic impact. Through AI, what once took hours can now be condensed into minutes,

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How to Align SEO Strategies with Buyer Intent Stages?
Content Marketing Technology
How to Align SEO Strategies with Buyer Intent Stages?

Navigating the complexities of search engine optimization (SEO) in today’s competitive digital landscape is a challenge that businesses can no longer ignore due to the rise of sophisticated technologies that have altered consumer behaviors, making old-school keyword tactics insufficient. Modern SEO strategies require a deeper understanding of buyer intent stages, which include awareness, consideration, and decision. This awareness of buyer

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How Can AI Revolutionize SEO Audits?
Content Marketing Technology
How Can AI Revolutionize SEO Audits?

The digital marketing landscape has evolved dramatically over recent years, with artificial intelligence (AI) emerging as a pivotal technology reshaping various domains. One significant area where AI has made notable strides is Search Engine Optimization (SEO), particularly in the context of SEO audits. SEO audits, traditionally labor and time-intensive tasks, have been revolutionized by AI, offering a blend of speed,

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Mailchimp Unveils AI Tools for SMB Growth and Customer Acquisition
Marketing Automation / Email Marketing
Mailchimp Unveils AI Tools for SMB Growth and Customer Acquisition

In an increasingly competitive business environment, small- and mid-sized businesses (SMBs) face mounting pressure to innovate rapidly to attract and retain customers. Recognizing this challenge, Intuit Mailchimp has revealed an array of cutting-edge tools designed to empower SMBs. These tools aim to revolutionize customer acquisition processes through advanced data-driven technologies, sophisticated AI capabilities, and seamless marketing automation. Unveiled during Mailchimp’s

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Can Marketing Automation Really Cut 40% of Labor Costs?
Marketing Automation / Email Marketing
Can Marketing Automation Really Cut 40% of Labor Costs?

In today’s fast-paced business environment, small businesses are exploring every avenue to maximize efficiency and profitability, especially in marketing. Marketing automation has emerged as a promising solution, with reports suggesting that it might reduce labor costs by an impressive 40%. The anticipation surrounding this possibility is building, fueled by studies and whispers within industry circles. These suggestions discuss the potential

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Is Email Deliverability the Future of Digital Marketing?
Marketing Automation / Email Marketing
Is Email Deliverability the Future of Digital Marketing?

The evolving landscape of digital marketing has necessitated the adoption of more sophisticated tools to enhance the precision and effectiveness of communication strategies. A notable trend is the substantial growth projected in the email deliverability tools market, with expectations to rise from $1.2 billion within the next year to $1.9 billion by 2030, reflecting a compound annual growth rate (CAGR)

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LinkedIn Content Strategy: Videos Versus Blogs in Engagement
Content Marketing Technology
LinkedIn Content Strategy: Videos Versus Blogs in Engagement

In today’s fast-paced digital environment, where audience attention spans are declining, businesses and content creators face a critical choice in their LinkedIn content strategies. The choice between deploying short-form videos versus traditional blog posts can significantly influence engagement and ultimately benefit brand visibility and interactions. As online platforms evolve and users gravitate towards content that is quick to consume, understanding

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Can AI Revolutionize Landing Page Design and Marketing?
Content Marketing Technology
Can AI Revolutionize Landing Page Design and Marketing?

Artificial intelligence (AI) has evolved remarkably over recent years, dramatically impacting industries from healthcare to finance and transforming processes fundamentally. Among these transformations, the marketing sphere, especially web design and creation of landing pages, has felt significant changes due to AI. Landing pages serve as the first point of contact between a business and its potential customers, making their design

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Is AI Redefining the Future of SEO Strategies?
Content Marketing Technology
Is AI Redefining the Future of SEO Strategies?

The transformation of search engine optimization (SEO) strategies is in full swing, driven by the increasing sophistication of artificial intelligence (AI). In recent years, AI has become a formidable force in reshaping how digital marketers approach SEO, demanding a rethink of traditional methods. The introduction of AI technology in search engines has fundamentally altered how content is indexed and retrieved.

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Is AI Redefining the Future of SEO and Digital Marketing?
Content Marketing Technology
Is AI Redefining the Future of SEO and Digital Marketing?

The evolving landscape of search engine optimization (SEO) and digital marketing is undergoing a significant transformation, with artificial intelligence standing at the forefront of this change. Revolutionizing traditional methodologies, AI technologies are altering how companies approach visibility, user engagement, and conversion metrics. With the ever-increasing capabilities of AI applications like Google’s advancements and OpenAI’s pioneering ChatGPT models, the imperative for

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Nonprofit Organizations Face Rising Threat of Cyberattacks
Cyber Security
Nonprofit Organizations Face Rising Threat of Cyberattacks

In today’s digital landscape, nonprofit organizations face an increasingly formidable adversary in the form of cyberattacks. These threats pose a growing risk to entities operating in humanitarian, social-welfare, environmental, and journalism domains globally. With cyberattacks rising by 241%, as highlighted by recent data, the intensity and sophistication of these attacks present a persistently daunting challenge for nonprofits. Mirroring the alarming

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