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Tailor Jackson

Tailor Jackson's unique perspectives are derived from his wide range of expertise and knowledge in several industries. With interests in Cyber Security, B2B Marketing and Content Marketing Technology, Marketing Automation, and Email Marketing, it comes as no surprise that he's a one-stop-shop for senior marketing execs. Tailor's content has inspired organizations to grow their customer base through effectively generating and prospecting new leads. 
Why Traditional SEO Fails in the New Era of AI Search
Content Marketing Technology
Why Traditional SEO Fails in the New Era of AI Search

The long-established rulebook for achieving digital visibility, meticulously crafted over decades to please search engine algorithms, is rapidly becoming obsolete as a new, more enigmatic player enters the field. For businesses and content creators, the strategies that once guaranteed a prominent position on Google are now proving to be startlingly ineffective in the burgeoning landscape of generative AI search platforms

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Hackers Poison Search Results to Deliver Malware
Cyber Security
Hackers Poison Search Results to Deliver Malware

The simple act of searching for common software has become a high-stakes gamble for users worldwide, with cybercriminals turning trusted search engines into sophisticated malware delivery systems that prey on established user habits. This manipulation transforms a routine task into a primary entry point for cyberattacks, leveraging the implicit trust people place in top search results to distribute malicious payloads.

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SmarterMail Flaw Puts 6,000 Servers at Risk
Cyber Security
SmarterMail Flaw Puts 6,000 Servers at Risk

Introduction A recently discovered vulnerability in the SmarterMail email platform is creating a critical cybersecurity crisis, allowing unauthenticated attackers to seize complete control of servers with alarming ease and efficiency. With thousands of systems already exposed and active exploitation confirmed, organizations using this popular email solution face an urgent and significant threat. This article aims to provide a clear and

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Microsoft Patches Office Zero-Day Flaw Under Active Attack
Cyber Security
Microsoft Patches Office Zero-Day Flaw Under Active Attack

The Digital Battlefield: A Critical Office Vulnerability Emerges The release of an urgent security patch from a software giant like Microsoft has done more than just fix a software bug; it has closed the door on a critical vulnerability that cybercriminals were already using to conduct active attacks against unsuspecting users. This fix addresses a “zero-day” vulnerability, a term for

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Trend Analysis: Supply Chain Cyber Attacks
Cyber Security
Trend Analysis: Supply Chain Cyber Attacks

A single vulnerability discovered within a global network of interconnected partners can methodically unravel decades of hard-won innovation and market leadership. The recent 1.4TB data breach at Nike, orchestrated by the “World Leaks” group, is not just an attack on one company; it is a stark warning about the new frontier of cyber warfare targeting the global supply chain. This

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Grist-Core Flaw Allows RCE Via a Single Formula
Cyber Security
Grist-Core Flaw Allows RCE Via a Single Formula

The familiar grid of a spreadsheet, long trusted as a sanctuary for orderly data and simple calculations, has now been revealed as a potential gateway for system-wide compromise through one cleverly constructed line of code. A critical vulnerability discovered in Grist-Core, an open-source programmable data tool, demonstrates how a single formula can be weaponized to execute remote commands, turning a

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Ethical Hackers Widely Adopt AI for Security Research
Cyber Security
Ethical Hackers Widely Adopt AI for Security Research

The digital battleground has fundamentally shifted, with the world’s most skilled ethical hackers now wielding artificial intelligence as their primary weapon in the ongoing fight against sophisticated cyber threats. This rapid integration of intelligent automation is not merely a passing trend but a definitive evolution in how vulnerabilities are discovered, reported, and remediated, signaling a new era for offensive security

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Is Your B2B AI Strategy Building or Breaking Trust?
B2B Marketing
Is Your B2B AI Strategy Building or Breaking Trust?

An automated email addressing a key client by the wrong name or referencing an irrelevant project is more than just a minor technical glitch; it is a digital signal of carelessness that can silently dismantle years of carefully cultivated business trust. In the fast-paced adoption of artificial intelligence, many business-to-business organizations are discovering that the very tools meant to create

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Why Do Your Promotional Emails Fail to Convert?
Marketing Automation / Email Marketing
Why Do Your Promotional Emails Fail to Convert?

The painstaking process of crafting the perfect email campaign, from compelling copy to eye-catching design, often concludes with the disheartening silence of a low conversion rate. Marketers meticulously build their lists and invest significant resources, only to see their promotional messages get deleted without a click. This common frustration underscores a critical disconnect between effort and outcome in the digital

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Which Email Marketing Platform Is Best for 2026?
Marketing Automation / Email Marketing
Which Email Marketing Platform Is Best for 2026?

The persistent hum of a new email notification has become one of the most powerful and direct lines of communication a brand can have with its customers, transforming simple messages into significant revenue streams. Email Marketing Platforms represent a critical component in the digital marketing industry, having evolved far beyond their original function as simple broadcast tools. This review will

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What’s Driving Email Marketing’s Next Boom?
Marketing Automation / Email Marketing
What’s Driving Email Marketing’s Next Boom?

Decades after its inception, the humble email inbox remains one of the most fiercely contested and valuable landscapes in digital commerce, sparking a high-stakes debate over its future worth. While some narratives have long predicted its demise, a powerful resurgence is underway, challenging legacy assumptions and forcing a reevaluation of the channel’s strategic importance. This renewed vigor has created a

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Seven Key Trends Will Define Email Marketing in 2026
Marketing Automation / Email Marketing
Seven Key Trends Will Define Email Marketing in 2026

The modern consumer’s inbox has transformed from a simple digital mailbox into a highly curated personal space where brand relationships are either meticulously built or swiftly dismantled. In this sophisticated digital environment, the one-size-fits-all email blast is no longer effective. Instead, success hinges on a deeper, more intelligent approach to engagement. This article serves as a guide to navigating this

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