Paige Williams, Author at B2Bdaily.com

Cyber Security

Rise in Ransomware Attacks: Focus Shifts to Weak Credentials Over MFA

In the ever-evolving battlefield of cybersecurity, ransomware groups have begun favoring tried-and-true methods to breach networks over exploiting software vulnerabilities. The focus has dramatically shifted toward exploiting weak credentials on VPN and gateway accounts that lack multifactor authentication (MFA), stepping away from the widespread zero-day vulnerability exploits that characterized the previous year. This change introduces new challenges for businesses striving

March 11, 2025

Cyber Security

Medusa Ransomware Surges: Over 40 Attacks in Two Months, Healthcare Hit

In a startling surge, Medusa ransomware has claimed over 40 victims within the first two months of 2025, notably including a confirmed attack on a prominent US healthcare organization. This marks an alarming increase compared to the same period in 2024 when there were significantly fewer recorded attacks. According to Symantec’s threat hunting team, this recent uptick almost doubles the

March 11, 2025

Customer Experience (CX)

How Is AI Transforming Customer Experience for Modern Businesses?

Aisha Amaira is a MarTech expert with a strong passion for integrating technology into marketing. With experience in CRM marketing technology and customer data platforms, she focuses on how businesses can leverage innovation to derive key customer insights. Today, she shares her insights on how artificial intelligence is reshaping customer experiences. How has artificial intelligence changed the landscape of customer

March 11, 2025

Customer Experience (CX)

How Can Telecoms Win Customer Loyalty in a Competitive Market?

As tech giants barge into traditional telcos’ playground, competition has never been more heated. The rise of 5G and increasing consumer expectations have created a highly competitive landscape, making it essential for telecom companies to prioritize customer experience. To win customer loyalty, telecom brands must adopt innovative strategies that cater to modern customer needs while enhancing overall service quality. This

March 10, 2025

Customer Experience (CX)

Is Customer Journey Analytics Key to Modern Customer Service Success?

In today’s dynamic business environment, customer journeys have grown increasingly complex, with interactions spanning multiple channels and devices. This complexity poses significant challenges to organizations striving to provide seamless and personalized customer experiences. Customer Journey Analytics (CJA) has emerged as a critical tool in addressing these challenges, allowing companies to visualize and optimize each touchpoint in the customer journey, ultimately

March 10, 2025

Cyber Security

How Do the Leaked Chats Unveil Black Basta Ransomware Tactics?

The recent leak of approximately 200,000 internal chat messages from the Black Basta ransomware group has granted cybersecurity researchers unprecedented access to the inner workings of this notorious criminal entity. Black Basta, active since 2022, operates under the Ransomware-as-a-Service (RaaS) model and has launched numerous attacks across the United States, Japan, Australia, the United Kingdom, Canada, and New Zealand. This

March 10, 2025

Cyber Security

PayPal Scam: Understanding and Combating Phishing Invoice Attacks

Phishing scams continue to evolve, finding new and creative ways to deceive unsuspecting users, and recently, a concerning scam has emerged targeting PayPal users. This scam is primarily executed through PayPal invoices that cunningly exploit an old DocuSign tactic, bypassing even the most robust email security measures. Although the technique behind the scam isn’t particularly sophisticated, its success lies in

March 10, 2025

Customer Experience (CX)

Tech Investments to Boost Customer Experience in 2025: A Strategic Guide

In today’s fiercely competitive business landscape, the significance of enhancing customer experience (CX) cannot be overstated. With the rapid acceleration of technological advancements, companies are compelled to adapt and invest in cutting-edge technology to meet the ever-evolving expectations of their customers. A staggering 78% of enterprise leaders have expressed intentions to escalate their CX investments in the coming year, with

March 10, 2025

Customer Experience (CX)

Are Messaging Apps the Future of Brand-Customer Interaction?

In the fast-paced world of digital communication, businesses are constantly seeking new methods to engage with their customers and streamline interactions. The reason is quite simple: traditional channels such as email, despite being reliable and established, are slowly losing their appeal to the new generation of consumers who value immediacy and convenience. Emails often get lost in crowded inboxes, their

March 10, 2025

Customer Experience (CX)

Can Influencers Help Brands Rebuild Trust Among Distrusting Consumers?

In today’s rapidly evolving digital landscape, maintaining trust is becoming increasingly critical for brands in their quest to build loyal consumer bases. Trust, which has always been the cornerstone of brand-consumer relationships, has seen a substantial decline, especially in the United States, where trust levels between consumers and companies are at their lowest since 2016. The primary drivers of this

March 10, 2025

Customer Experience (CX)

Enhancing CX Through Digital Transformation: A Human-First Approach

In the digital age, businesses must evolve the way they interact with their customers to stay competitive. Customers today expect seamless, relevant, and easy interactions with the companies they patronize. This growing demand means businesses must incorporate a human-centric digital transformation strategy, focusing on customer needs and experiences above all else. Such a strategy ensures that digital advancements enhance human

March 10, 2025

Customer Experience (CX)

Integrating Employee and Customer Feedback: Enhancing Business Ecosystems

Innovative companies are recognizing the growing overlap between Voice of the Customer (VoC) and Voice of the Employee (VoE), breaking down the traditional silos that once separated these functions. By leveraging the insights of both customers and employees, organizations can create a more cohesive and effective business environment. The integration emphasizes the interdependent relationship between satisfied employees and happy customers,

March 7, 2025