b2b-daily
Home | Authors | Paige Williams
Avatar photo

Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
GlobalConnect Boosts Customer Experience with ScienceLogic AI Platform
Customer Experience (CX)
GlobalConnect Boosts Customer Experience with ScienceLogic AI Platform

GlobalConnect, a major digital infrastructure company in the Nordic region, has made a significant investment in an AI-powered monitoring platform by ScienceLogic. This platform aims to enhance the customer experience by predicting, detecting, and resolving network and IT-related problems efficiently. The comprehensive AI-driven system replaces several existing disparate monitoring platforms with a unified solution, expected to reduce downtime, improve service

Read More
April 2, 2025
Aligning AI with Customer Expectations to Close Service Gaps
Customer Experience (CX)
Aligning AI with Customer Expectations to Close Service Gaps

The gap between customer expectations and business-perceived service quality remains a persistent issue. Even with advancements in AI, customer satisfaction is still suboptimal. This article examines these service gaps, AI’s role, and strategies to realign AI with customer expectations. Diverging Views on Service Quality Customer Perception vs. Business Perception There is a notable disparity between how customers and businesses perceive

Read More
April 2, 2025
Adapting to Changing Customer Expectations: Key Strategies for Leaders
Customer Experience (CX)
Adapting to Changing Customer Expectations: Key Strategies for Leaders

The ever-evolving realm of customer expectations can be challenging for businesses aiming to maintain a competitive edge in a technology-driven marketplace. The constant shift in customer demands necessitates leadership strategies that are capable of adapting swiftly and effectively. This article outlines four key strategies to help leaders understand and meet these changing expectations: understanding customers’ “why,” leveraging data insights, employing

Read More
April 2, 2025
How Is AI Changing the Cybersecurity Battlefield?
Cyber Security
How Is AI Changing the Cybersecurity Battlefield?

Artificial Intelligence (AI) is revolutionizing the field of cybersecurity, presenting a landscape where it acts as both a resolute defender and an advanced threat. As the proliferation of digital technology continues unabated, AI emerges as a critical ally that can enhance security measures while also being co-opted by malicious actors to carry out sophisticated attacks. This duality places organizations under

Read More
April 2, 2025
Are Companies Misusing AI in Customer Experience Management?
Customer Experience (CX)
Are Companies Misusing AI in Customer Experience Management?

Artificial Intelligence (AI) has emerged as a transformative force capable of revolutionizing customer experience (CX) by enabling more efficient and personalized interactions. However, the potential of AI is often undermined by companies that struggle to implement it effectively. Mismanagement of this advanced technology not only leads to suboptimal outcomes but also frustrates customers, thereby undermining the very purpose of AI.

Read More
April 2, 2025
Enhance Customer Loyalty: Top 5 Onboarding Mistakes and Fixes Explained
Customer Experience (CX)
Enhance Customer Loyalty: Top 5 Onboarding Mistakes and Fixes Explained

The customer onboarding process plays a critical role in determining long-term customer satisfaction and loyalty. A seamless onboarding experience can transform customers into avid supporters of your brand, resulting in repeat purchases and positive recommendations. This guide addresses common mistakes businesses often make during onboarding and provides actionable solutions to fix them and enhance customer loyalty. Overloading Customers with Information

Read More
April 2, 2025
Are Your PAN-OS Gateway Logins Secure Against Recent Cyber Probes?
Cyber Security
Are Your PAN-OS Gateway Logins Secure Against Recent Cyber Probes?

In an alarming wave of targeted cyber activity, the security of Palo Alto Networks PAN-OS GlobalProtect gateways has come under intense scrutiny. Recent reports have revealed a surge in suspicious login scanning efforts involving nearly 24,000 unique IP addresses attempting access. This coordinated cyber attack began on March 17 and peaked with 23,958 unique IP address attempts, only to diminish

Read More
April 2, 2025
Memory-Driven CX: Enhancing Loyalty Through Nostalgic Experiences
Customer Experience (CX)
Memory-Driven CX: Enhancing Loyalty Through Nostalgic Experiences

In a world inundated with data, how can brands forge deeper connections with their customers? This conundrum is faced by businesses striving to stand out in a saturated market. 73% of consumers prefer brands that use personal information to create more relevant experiences. Imagine purchasing a simple cup of coffee, only to find that the barista remembers exactly how you

Read More
April 2, 2025
AI-Powered Hyper-Personalisation Revolutionizes Customer Experience
Customer Experience (CX)
AI-Powered Hyper-Personalisation Revolutionizes Customer Experience

AI-powered hyper-personalization is transforming how companies interact with customers, offering unprecedented levels of customized service. The integration of Artificial Intelligence (AI) across various industries allows businesses to provide uniquely engaging experiences that are tailored to individual customer preferences in real time. By shifting from traditional methods, which relied on static demographic data, to advanced AI solutions, companies can foster deeper

Read More
April 1, 2025
Managing AWS Security: Key Customer Responsibilities and Vulnerabilities
Cyber Security
Managing AWS Security: Key Customer Responsibilities and Vulnerabilities

Amazon Web Services (AWS) provides a robust and secure infrastructure to support cloud-based applications and data. However, under the shared responsibility model, customers must ensure the security of their data, applications, and configurations. This article outlines critical AWS vulnerabilities that customers must manage and offers insights into best practices for maintaining a secure cloud environment. Understanding the Shared Responsibility Model

Read More
April 1, 2025
Customer-Centric Leadership Boosts Business Growth and Satisfaction
Customer Experience (CX)
Customer-Centric Leadership Boosts Business Growth and Satisfaction

In today’s rapidly evolving business landscape, companies face the formidable challenge of staying competitive while maintaining high customer satisfaction. The effectiveness of leadership styles plays a crucial role in navigating this terrain, with customer-centric leadership emerging as a compelling approach. This article delves into the experiences of leaders who prioritize customer engagement and its profound impact on business growth and

Read More
April 1, 2025
How Can Companies Combat Evolving Cybersecurity Threats and Breaches?
Cyber Security
How Can Companies Combat Evolving Cybersecurity Threats and Breaches?

In an era marked by the rapid evolution of technology and growing reliance on digital infrastructures, cybersecurity has become a critical concern for businesses worldwide. As cyber threats become increasingly sophisticated, companies must stay one step ahead to protect their assets, data, and reputation. Modern cyber threats range from simple hacking to intricate state-backed operations, making it essential for organizations

Read More
April 1, 2025