In today’s highly competitive market, customer experience (CX) has emerged as a critical strategic differentiator. With the horizon for the global economy remaining uncertain, CX is increasingly being
In today’s highly competitive market, customer experience (CX) has emerged as a critical strategic differentiator. With the horizon for the global economy remaining uncertain, CX is increasingly being
As a business, what is the key to success? Exceptional service, innovative strategy, and quality products are definitely critical factors. However, none of this matters if you cannot
When it comes to business decisions, it’s easy to assume that rationality trumps all. However, the reality of human nature is much more complex than that. Emotions play
Can chatbots really improve customer experiences? For the past few years, retailers of all sizes have been implementing chatbots to provide quick and efficient customer service. While some
StackAdapt, a programmatic advertising platform, has launched an in-platform solution for account-based marketing (ABM) targeting and measurement. The new offering provides marketers with an efficient and effective way
Customer loyalty is a key factor in the success and growth of any business. A loyal customer base can help sustain a company in the long run, increase
Introduction Marketing in today’s world is tough, particularly for B2B companies. Reaching the right decision-makers, driving conversion rates, and maximizing return on investment (ROI) can all be challenging.
In recent news, T-Mobile, the third-largest wireless carrier in the United States, announced that it had suffered a massive security breach that put the personal information of approximately
An increasing number of adversaries are adopting malvertising and search engine optimization (SEO) poisoning as techniques to redirect users to fake websites and download trojanized installers of popular
In today’s fast-paced digital world, competition among businesses is fierce. Customers have endless options to choose from, and they expect brands to provide them with an exceptional experience.
Blockchain technology has emerged as a game-changer in several industries, and the contact center industry is no exception. As more and more contact centers focus on providing an
The ability to understand customers, employees, and stakeholders has always been an essential aspect of any successful business. Traditionally, understanding human behavior was achieved through observation, surveys, and
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