Aisha Amaira is a MarTech expert with extensive experience in CRM systems and customer data platforms. Her passion lies in integrating technology into marketing to derive key customer insights that drive long-term loyalty. In this interview, Aisha shares her expertise on the fundamentals of customer retention, the underlying psychological principles, and practical strategies businesses can implement to enhance customer loyalty.
Understanding the potential of high-potential customers is vital for driving business growth.These customers, often overlooked, have significant growth potential and require different types of engagement to maximize their value to businesses. By identifying and nurturing these customers, companies can secure a robust revenue stream and long-term success. Identifying High-Potential Customers The Intersection of Low Cost and High Spending Trends High-potential
On April 1, 2025, Google marked Gmail’s 21st anniversary with a groundbreaking enhancement in email security by launching end-to-end encryption (E2EE) for enterprise users. This innovative feature provides an extra layer of security by allowing business clients to send fully encrypted emails effortlessly. By leveraging Google’s client-side encryption (CSE) technology, data is encrypted on the client side before it reaches
In recent developments, an alleged cyberattack targeting the renowned Israeli cybersecurity firm Check Point has gained substantial attention. The hacker, identified as “CoreInjection,” has taken to BreachForums to announce possession of “highly sensitive” data purportedly stolen from Check Point. The stolen data, which supposedly includes internal network maps, user credentials, and proprietary source code, is being offered for a hefty
Google’s recent updates to Gmail have sparked significant conversations among its 3 billion users. By enhancing security measures and integrating AI-driven features, Gmail aims to provide a safer, more intuitive email experience. This article delves into the key upgrades, analyzing their potential impact on both security and user privacy. Enhanced Email Filters Reducing Spam and Enhancing User Experience Google’s advanced
GlobalConnect, a major digital infrastructure company in the Nordic region, has made a significant investment in an AI-powered monitoring platform by ScienceLogic. This platform aims to enhance the customer experience by predicting, detecting, and resolving network and IT-related problems efficiently. The comprehensive AI-driven system replaces several existing disparate monitoring platforms with a unified solution, expected to reduce downtime, improve service
The gap between customer expectations and business-perceived service quality remains a persistent issue. Even with advancements in AI, customer satisfaction is still suboptimal. This article examines these service gaps, AI’s role, and strategies to realign AI with customer expectations. Diverging Views on Service Quality Customer Perception vs. Business Perception There is a notable disparity between how customers and businesses perceive
The ever-evolving realm of customer expectations can be challenging for businesses aiming to maintain a competitive edge in a technology-driven marketplace. The constant shift in customer demands necessitates leadership strategies that are capable of adapting swiftly and effectively. This article outlines four key strategies to help leaders understand and meet these changing expectations: understanding customers’ “why,” leveraging data insights, employing
Artificial Intelligence (AI) is revolutionizing the field of cybersecurity, presenting a landscape where it acts as both a resolute defender and an advanced threat. As the proliferation of digital technology continues unabated, AI emerges as a critical ally that can enhance security measures while also being co-opted by malicious actors to carry out sophisticated attacks. This duality places organizations under
Artificial Intelligence (AI) has emerged as a transformative force capable of revolutionizing customer experience (CX) by enabling more efficient and personalized interactions. However, the potential of AI is often undermined by companies that struggle to implement it effectively. Mismanagement of this advanced technology not only leads to suboptimal outcomes but also frustrates customers, thereby undermining the very purpose of AI.
The customer onboarding process plays a critical role in determining long-term customer satisfaction and loyalty. A seamless onboarding experience can transform customers into avid supporters of your brand, resulting in repeat purchases and positive recommendations. This guide addresses common mistakes businesses often make during onboarding and provides actionable solutions to fix them and enhance customer loyalty. Overloading Customers with Information
In an alarming wave of targeted cyber activity, the security of Palo Alto Networks PAN-OS GlobalProtect gateways has come under intense scrutiny. Recent reports have revealed a surge in suspicious login scanning efforts involving nearly 24,000 unique IP addresses attempting access. This coordinated cyber attack began on March 17 and peaked with 23,958 unique IP address attempts, only to diminish
