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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
How Does Certificate Mismanagement Fuel Phishing and MITM?
Cyber Security
How Does Certificate Mismanagement Fuel Phishing and MITM?

Imagine a bustling online marketplace where millions of transactions occur daily, each secured by a digital lock known as an SSL certificate, and suddenly, one of those locks fails due to neglect, allowing attackers to slip in unnoticed, intercepting sensitive data or tricking users into revealing personal information. This scenario underscores a critical yet often overlooked aspect of cybersecurity: certificate

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How Does GitHub Copilot’s RCE Vulnerability Threaten Developers?
Cyber Security
How Does GitHub Copilot’s RCE Vulnerability Threaten Developers?

Introduction Imagine a scenario where a seemingly harmless coding assistant, designed to boost productivity, becomes a gateway for attackers to seize control of an entire system. This is the reality faced by developers using GitHub Copilot, as a critical security flaw, identified as CVE-2025-53773, has exposed a remote code execution (RCE) vulnerability through prompt injection attacks. The significance of this

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Unraveling the Chaos of Customer Journey Misadventures
Customer Experience (CX)
Unraveling the Chaos of Customer Journey Misadventures

Imagine a shopper browsing online for a new gadget, only to find that the in-store experience contradicts the website’s promises—different pricing, unavailable stock, and no record of their digital cart, creating a frustrating disconnect. This stark reminder of how often customer journeys fall apart leaves brands scrambling to bridge the gap between expectation and reality. In an era where digital

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How Is Omnichannel Communication Transforming Business CX?
Customer Experience (CX)
How Is Omnichannel Communication Transforming Business CX?

Setting the Stage for Omnichannel Impact In an era where customer expectations are skyrocketing, businesses face a staggering reality: over 70% of consumers now demand seamless interactions across multiple channels, from social media to messaging apps, without losing context or personalization. This shift marks a pivotal moment for industries worldwide, particularly in dynamic markets like South Africa, where digital adoption

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Are We Measuring True Customer Success at Mid-Year?
Customer Experience (CX)
Are We Measuring True Customer Success at Mid-Year?

As the calendar flips to the midpoint of the year, businesses across industries find themselves at a crucial juncture to evaluate the effectiveness of their Customer Success (CS) strategies, questioning whether the metrics in use genuinely capture the essence of customer relationships. This period, often seen as a bridge between initial planning and year-end results, provides a unique opportunity to

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Are Cyber Attacks on AI Infrastructure the New Threat?
Cyber Security
Are Cyber Attacks on AI Infrastructure the New Threat?

Introduction Imagine a scenario where a major manufacturing plant grinds to a halt for nearly an hour, all because a vision model powering its assembly line was tampered with by malicious software, costing thousands in lost productivity. This is no longer a distant possibility but a stark reality as cyber attacks targeting artificial intelligence (AI) infrastructure surge in sophistication and

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How Did a Cyber-Attack on DaVita Expose 900,000 Patients?
Cyber Security
How Did a Cyber-Attack on DaVita Expose 900,000 Patients?

In an era where digital security is paramount, the recent cyber-attack on DaVita, a leading kidney dialysis provider in the United States, has sent shockwaves through the healthcare industry by exposing the sensitive data of over 900,000 patients. This breach, occurring over several weeks between March and April, underscores the persistent vulnerabilities within critical sectors that handle vast amounts of

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WinRAR Zero-Day Flaw Exploited by RomCom Cyber Group
Cyber Security
WinRAR Zero-Day Flaw Exploited by RomCom Cyber Group

In a chilling reminder of the ever-looming threats in the digital realm, a critical zero-day vulnerability in WinRAR, a popular file compression tool used by millions worldwide, has been uncovered and actively exploited by a notorious Russia-aligned cyber group known as RomCom. Tracked under the identifier CVE-2025-8088, this path traversal flaw allows malicious actors to embed harmful files within seemingly

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Trend Analysis: SharePoint Zero-Day Vulnerability Exploits
Cyber Security
Trend Analysis: SharePoint Zero-Day Vulnerability Exploits

A staggering cybersecurity crisis has unfolded as a critical zero-day vulnerability in Microsoft SharePoint Server, identified as CVE-2025-53770, has been actively exploited since July 7 of this year, threatening thousands of organizations worldwide with unauthorized access and data theft. This alarming situation underscores a growing trend of sophisticated attacks targeting essential collaboration platforms, posing severe risks to critical sectors such

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Trend Analysis: AI-Powered Selling Innovations
Customer Experience (CX)
Trend Analysis: AI-Powered Selling Innovations

Introduction Imagine a sales landscape where every interaction is tailored, every lead is prioritized with precision, and mundane tasks vanish from a salesperson’s daily grind, all thanks to cutting-edge technology. Artificial intelligence (AI) is rapidly reshaping the world of sales, with a staggering 83% of sales teams using AI reporting revenue growth in recent studies, compared to just 66% of

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Trend Analysis: Agentic AI in Banking Innovation
Robotic Process Automation In Fintech
Trend Analysis: Agentic AI in Banking Innovation

Imagine a banking world where a virtual assistant not only answers queries but anticipates customer needs, processes complex financial decisions in real-time, and offers personalized advice on major life purchases. This is no longer a distant vision but a tangible reality being shaped by agentic AI, a groundbreaking force revolutionizing the financial sector. With the ability to act autonomously and

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Which Influences Hidden B2B Buyers More: Thought or Brand?
B2B Marketing
Which Influences Hidden B2B Buyers More: Thought or Brand?

Unveiling the Silent Decision-Makers in B2B Markets In the intricate ecosystem of B2B transactions, a staggering 81% of purchase decisions are influenced by individuals who never directly interact with vendors—often referred to as hidden buyers. These stakeholders, lurking in departments like finance, operations, or legal, wield significant power in shaping organizational choices without being the primary users of a product

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