Bartosz Zochowski, head of loyalty and CRM at Decathlon Poland, elaborates on how mobile apps are enhancing customer loyalty and engagement. Highlighting the strategic use of mobile applications, Zochowski discusses the benefits and challenges of integrating loyalty programs into these platforms. Mobile apps serve as a central hub for loyalty communications, providing a direct and emotionally proximate connection to customers.
Workforce Management (WFM) is a critical aspect of contact centers, directly influencing customer experience (CX). Analyzing this relationship reveals how efficient WFM leads to higher satisfaction for both employees and customers, while poor WFM has detrimental consequences. Ensuring optimal staff deployment and managing resources effectively are vital in creating an environment where both the workforce and customers benefit. The Role
Marketing is undergoing a profound transformation, where traditional metrics such as Return on Ad Spend (ROAS) are increasingly becoming ineffective and costly. This shift comes as consumer trust and engagement evolve significantly, with authentic endorsements now carrying more weight than paid advertisements. The focus is moving towards building strong emotional connections with customers, harnessing the power of brand love to
Artificial Intelligence (AI) is significantly transforming customer support, presenting an array of opportunities for enhancing efficiency and scalability. However, despite the technological advancements, a critical challenge remains: how can AI be adapted to preserve the essential human touch of empathy? This quest to integrate AI while maintaining empathetic and personalized customer service necessitates a careful balance between technology and emotional
Cybersecurity researchers have uncovered a significant evolution in the tactics of the Chinese threat group UNC5174, which has incorporated a new open-source tool and command-and-control (C2) infrastructure into their malicious operations. The group, known for targeting government institutions and critical infrastructure across Southeast Asia and North America, has expanded its arsenal with a modified version of an open-source remote access
A significant data breach has struck Community Dental Care (CDC), Minnesota’s largest nonprofit Medicaid dental practice, potentially compromising the personal and health information of nearly 135,000 individuals. Uncovered on December 20, 2024, this breach involves a trove of sensitive details, including names, addresses, birthdates, Social Security numbers, and medical records. In the wake of this discovery, CDC is scrambling to
In today’s competitive business landscape, nurturing robust relationships with channel partners is crucial for enriching the overall customer experience. While many companies have embraced a customer-centric approach to meet growing expectations, they often overlook extending this perspective to their dealings with system integrators, affiliates, and resellers. These partners play a vital role in representing the brand to customers, and when
Medusa ransomware is making headlines again with its increasingly aggressive tactics and methods. Known for its ruthless extortion techniques and expanding affiliate network, Medusa continues to cause significant disruption and financial damage. This article takes a deep dive into its operations, the main factor driving its recent resurgence, its targets, why it’s so dangerous, and the critical strategies organizations must
With the increasing incidence of phone thefts plaguing cities globally, it’s clear that robust technological measures are imperative for safeguarding user data and devices. Mobile phone manufacturers, specifically Apple and Google, have taken significant steps to mitigate this problem through innovative anti-theft features. These enhancements aim to make it exceedingly difficult for criminals to unlock stolen phones, thus devaluing the
A critical security vulnerability has been discovered in the Erlang/Open Telecom Platform (OTP) SSH implementation, arousing significant concern among security professionals and organizations reliant on this technology. Known as CVE-2025-32433, this flaw has garnered a maximum Common Vulnerability Scoring System (CVSS) score of 10.0, unmistakably indicating its severity and potential for exploitation. The vulnerability stems from the improper handling of
A significant data security incident has come to light involving Laboratory Services Cooperative (LSC), a non-profit organization providing lab testing services for select Planned Parenthood centers, and has affected approximately 1.6 million individuals. The breach, discovered in October 2024, resulted in unauthorized access to sensitive personal and health data, marking it as one of the major healthcare data exposures of
The Common Vulnerabilities and Exposures (CVE) program, essential in global cybersecurity efforts, faces an uncertain future due to potential funding and management challenges. Managed under a contract between the Cybersecurity and Infrastructure Security Agency (CISA) and the MITRE Corporation, the CVE program has played a critical role in identifying and cataloging vulnerabilities since its inception in 1999. Recent announcements regarding
