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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Why Should Retailers Transition to Unified Omnichannel Operations?
Customer Experience (CX)
Why Should Retailers Transition to Unified Omnichannel Operations?

In today’s highly competitive retail landscape, retailers face an array of challenges managing fragmented commerce systems, leading to inefficiencies and inflated costs. The journey of several successful retailers, such as Aviator Nation, Pepper Palace, Oak + Fort, Tecovas, Little Words Project, Aje, Venus et Fleur, Monos, Oz Hair and Beauty, and Filling Pieces, underscores the inefficiencies of traditional retail operations.

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Are Russian Hackers Using Device Code Phishing to Attack M365 Accounts?
Cyber Security
Are Russian Hackers Using Device Code Phishing to Attack M365 Accounts?

In recent times, a sophisticated phishing campaign has been uncovered, targeting Microsoft 365 (M365) accounts. This campaign, orchestrated by Russian nation-state actors, employs a technique known as device code authentication phishing. This method has proven to be more effective at compromising accounts than many traditional spear-phishing attacks. The following sections delve into the intricacies of this campaign, its execution, and

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Is CyberArk’s Acquisition of Zilla a Game Changer in Cybersecurity?
Cyber Security
Is CyberArk’s Acquisition of Zilla a Game Changer in Cybersecurity?

CyberArk’s shocking acquisition of Boston-based startup Zilla for an impressive sum of $165 million has sparked a flurry of discussions in the cybersecurity industry. This strategic move marks CyberArk’s significant expansion into the realm of identity governance and administration (IGA), seamlessly integrating with its robust Privilege Access Management (PAM) platform. Zilla, founded by Deepak Taneja, is a modern IGA SaaS

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Can Banks Outsmart Rising Financial Crimes with AI and Human Insight?
Cyber Security
Can Banks Outsmart Rising Financial Crimes with AI and Human Insight?

The landscape of financial crime is evolving at an unprecedented pace, driven by rapid advancements in technology. Banks are facing increasingly sophisticated threats from fraudsters who leverage cutting-edge tools like generative AI to perpetrate financial crimes. As these threats grow more complex, banks must adopt innovative strategies to stay ahead. The question now is whether banks can succeed in stemming

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How Does Storm-2372 Exploit Device Code Authentication for Phishing?
Cyber Security
How Does Storm-2372 Exploit Device Code Authentication for Phishing?

A sophisticated phishing campaign termed “device code phishing” has been meticulously identified by Microsoft Threat Intelligence. This deceptive attack, initiated by the group known as Storm-2372, has been active since August 2024 and has consistently targeted various industries and governments around the globe. By exploiting device code authentication—a method typically reserved for devices unable to perform interactive web-based authentication—these attackers

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How Has Generative AI Revolutionized Customer Experience Delivery?
Customer Experience (CX)
How Has Generative AI Revolutionized Customer Experience Delivery?

Generative AI has made significant strides in transforming customer experience delivery over the past two years, playing a pivotal role in revolutionizing various aspects such as marketing, customer service, and brand loyalty. The unique ability of generative AI to generate new, relevant content has set it apart, enabling businesses to offer personalized and engaging customer experiences that were previously unimaginable.

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How Is AI Transforming Customer Experience Tools and Strategies?
Customer Experience (CX)
How Is AI Transforming Customer Experience Tools and Strategies?

AI is revolutionizing customer experience tools and strategies by enabling more personalized interactions, predictive analytics, and efficient customer service. Companies are leveraging AI to analyze vast amounts of customer data to gain actionable insights, anticipate customer needs, and deliver tailored recommendations. Furthermore, AI-powered chatbots and virtual assistants provide instant support, improving response times and customer satisfaction. With continuous advancements, AI

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Aligning CX Metrics With Governance Strategy for Business Success
Customer Experience (CX)
Aligning CX Metrics With Governance Strategy for Business Success

In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. However, the challenge for CX leaders lies in connecting CX metrics to meaningful business outcomes, ensuring they are not just abstract numbers devoid of strategic direction. Establishing a governance strategy without clear metrics is futile, as success cannot be adequately measured. Metrics serve as a company’s directional

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Transforming Customer Service: Five Key Practices to Retain Loyalty
Customer Experience (CX)
Transforming Customer Service: Five Key Practices to Retain Loyalty

In today’s competitive market, outstanding customer service is no longer just an advantage but a necessity for retaining customer loyalty and ensuring long-term business success. With increasing customer expectations, companies must adopt innovative and empathetic approaches to address customer dissatisfaction and elevate their service experiences. This article delves into five essential practices that can transform customer service and foster lasting

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How Can Retailers in 2025 Prioritize Data Intelligence for CX?
Customer Experience (CX)
How Can Retailers in 2025 Prioritize Data Intelligence for CX?

The retail and eCommerce landscape continues to evolve quickly, driven by changing customer expectations, technological advancements, and the growing role of data in decision-making. In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. As shoppers prioritize personalization, convenience, and trust, businesses that fail to leverage their data effectively may struggle to keep up. This

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Is 2024 the Year of Unprecedented Cryptocurrency Fraud and Scams?
Cyber Security
Is 2024 the Year of Unprecedented Cryptocurrency Fraud and Scams?

The technology-driven world of cryptocurrency has always been rife with both opportunities and risks, but the year 2024 has shown an alarming rise in fraudulent activities within this domain. A sharp spike in what is popularly known as romance baiting or pig butchering scams has resulted in significant financial losses. According to data from Chainalysis, these scams now account for

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Cybersecurity Updates: Microsoft and Google Patches, Lee Enterprises Attack
Cyber Security
Cybersecurity Updates: Microsoft and Google Patches, Lee Enterprises Attack

The cybersecurity landscape is constantly evolving, presenting new vulnerabilities and threats almost daily. Recent updates from major industry players like Microsoft and Google have shed light on the ongoing challenges and dynamic responses within the field. Adding to the complexity, Lee Enterprises, a major US newspaper publisher, recently faced a significant cyberattack. This article delves into various incidents, providing an

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