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Home | Authors | Paige Williams
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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
How Can B2B Personalize and Scale Customer Experience?
Customer Experience (CX)
How Can B2B Personalize and Scale Customer Experience?

In today’s rapidly evolving business landscape, the effective personalization and scaling of customer experiences within the B2B sector have become pivotal areas of focus. Companies are navigating the dual challenge of catering to unique customer demands while simultaneously broadening their reach. As organizations strive to engineer a customer-first approach, this transformation involves adopting innovative strategies that balance tailored experiences with

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June 12, 2025
Can Freelance Models Transform Contact Centers?
Customer Experience (CX)
Can Freelance Models Transform Contact Centers?

Amidst the rapidly evolving landscape of employment, the contact center industry faces persistent challenges that demand innovative solutions. The traditional model, characterized by rigid schedules and limited autonomy, has been plagued by high turnover rates and employee dissatisfaction. This escalating issue necessitates a paradigm shift, inviting businesses and agencies to explore the potential of a freelance-based approach—an adaptive model catering

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June 12, 2025
Is Brand Building the Future of B2B Marketing?
B2B Marketing
Is Brand Building the Future of B2B Marketing?

In an era increasingly marked by rapid technological advancements and continuously shifting consumer behaviors, businesses find themselves at a crossroads when it comes to effective marketing strategies. Traditional lead-based tactics have shown declining effectiveness, especially in the face of an oversaturated digital marketplace and advancing artificial intelligence that demands more personalized and ethical interaction with potential clients. The practice of

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June 12, 2025
How Can Proactive Threat Hunting Transform Cybersecurity?
Cyber Security
How Can Proactive Threat Hunting Transform Cybersecurity?

In today’s rapidly evolving digital landscape, traditional methods of cybersecurity have increasingly proven inadequate in addressing the myriad of sophisticated threats facing organizations. The vast scale and complexity of modern networks call for a paradigm shift from reactive safety measures to more proactive practices. Threat hunting—a strategic and systematic process of actively searching for potential security breaches within networks—emerges as

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June 12, 2025
Are Cybersecurity Flaws in Libraries the New Weak Link?
Cyber Security
Are Cybersecurity Flaws in Libraries the New Weak Link?

The highly interconnected environments of software development present inherent risks that can lead to cybersecurity vulnerabilities. Recently, the exploitation of flaws in Ivanti Endpoint Mobile Manager (EPMM) highlighted the vulnerabilities posed by open-source libraries. Two notable vulnerabilities, CVE-2025-4427 and CVE-2025-4428, have been exploited, allowing hackers to gain unauthorized access and execute remote code. The situation unveiled intricate challenges regarding the

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June 12, 2025
Are You Ready for the Cybersecurity Budgeting Revolution?
Cyber Security
Are You Ready for the Cybersecurity Budgeting Revolution?

The cybersecurity landscape has undergone significant changes as global businesses adapt to the increase in cybersecurity threats and technological advancements. Organizations worldwide are witnessing a transformation in how they allocate resources to address an intensified threat environment and support ongoing business growth. This shift is marked by a notable increase in cybersecurity spending, driven by a few key factors. As

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June 12, 2025
Ruby Supply Chain Attack Exposes Telegram Data Vulnerabilities
Cyber Security
Ruby Supply Chain Attack Exposes Telegram Data Vulnerabilities

A significant cybersecurity incident has emerged, targeting developers within the Ruby programming community and revealing vulnerabilities in commonly trusted software packages. This sophisticated supply chain attack involves attackers impersonating legitimate Ruby packages from Fastlane, an open-source platform widely used for expediting mobile app development. These replicas mimic popular plug-ins, surreptitiously infiltrating developers’ workflows and inadvertently exposing sensitive data. The strategy

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June 12, 2025
How Did Operation Secure Combat Cyber Threats Globally?
Cyber Security
How Did Operation Secure Combat Cyber Threats Globally?

In an age where cyber threats are increasingly sophisticated, the recent completion of Operation Secure marks a significant milestone in the global fight against cybercrime. Conducted by INTERPOL to target infostealer malware within the Asia-Pacific region, this operation took place from January to April 2025, leading to remarkable outcomes in dismantling malicious infrastructures. This collaborative effort engaged law enforcement from

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June 12, 2025
Is Your IoT Strategy Secure Against Emerging Cyber Threats?
Cyber Security
Is Your IoT Strategy Secure Against Emerging Cyber Threats?

The surge in Internet of Things (IoT) technology adoption has transformed the operational landscape of enterprises, providing unprecedented flexibility and efficiency. IoT devices now play an integral role in various sectors, from manufacturing to healthcare, enabling seamless data integration and real-time decision-making. Nonetheless, this technological revolution comes with intricate security challenges that need urgent attention. The proliferation of IoT devices

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June 12, 2025
How Can Agentic AI Revolutionize Customer Loyalty Programs?
Customer Experience (CX)
How Can Agentic AI Revolutionize Customer Loyalty Programs?

Imagine managing a bustling coffee shop chain, where a customer’s preference goes unnoticed amidst the sea of morning rush orders. Despite their regular visits, an opportunity to connect more personally is lost. Traditional customer loyalty programs, with their punch cards and generic discounts, often miss these critical moments of engagement. A staggering 58% of businesses report that such loyalty schemes

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June 11, 2025
Trend Analysis: Agentic AI in Customer Experience
Customer Experience (CX)
Trend Analysis: Agentic AI in Customer Experience

Agentic AI is rapidly transforming how businesses interact with customers, creating experiences that were once thought futuristic. With the ability to make autonomous decisions and provide real-time solutions, agentic AI is reshaping customer service, making interactions more engaging and efficient. For businesses aiming to stay competitive, understanding this trend is crucial. The exploration of current applications, expert insights, and future

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June 11, 2025
The Rise of DNS Hijacking in the UK: A Cybersecurity Top Concern
Cyber Security
The Rise of DNS Hijacking in the UK: A Cybersecurity Top Concern

The year 2025 has seen the digital landscape evolve rapidly, bringing along many potential cyber threats that require immediate attention. Within the United Kingdom, one particular threat stands out: DNS hijacking. This sophisticated form of cyber attack is becoming increasingly problematic as malicious actors manipulate domain name system settings to redirect unsuspecting users to harmful websites. Such actions not only

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June 11, 2025