Paige Williams, Author at B2Bdaily.com

Customer Experience (CX)

AI and Low-Code Are Revolutionizing Customer and IT Support

As businesses strive to meet escalating demands with speed and efficiency, a significant transformation is unfolding in customer and IT support sectors, driven by the integration of Artificial Intelligence (AI) and low-code development platforms. In a landscape where immediate and personalized service is paramount, organizations are increasingly leveraging AI’s predictive capabilities alongside low-code’s rapid development environment. This convergence is not

May 28, 2025

Customer Experience (CX)

Concentrix Launches AI iX Hero to Enhance Customer Experience

Concentrix Corporation, a notable leader in global technology services, has introduced a groundbreaking initiative aimed at revolutionizing customer service realms. The company has unveiled its latest innovation, iX Hero, an agentic artificial intelligence application within its Intelligent Experience suite. This pioneering tool seeks to transform customer interactions by blending machine efficiency with human empathy. In an era where consumer expectations

May 28, 2025

Customer Experience (CX)

Can AI Enhance B2B Customer Experience Without Humans?

In today’s rapidly evolving technological landscape, businesses are continuously exploring innovative ways to enhance customer experience, particularly in the B2B realm where relationships are intricately woven with complexity and significant stakes. A pivotal component contributing to this transformative shift is artificial intelligence (AI), whose promise of precision and efficiency is reshaping traditional practices in customer experience research. Even as the

May 28, 2025

B2B Marketing

Has Account-Based Marketing Delivered on Its Promises in B2B?

Account-Based Marketing (ABM) emerged as a promising strategy in the B2B sector with ambitious goals of transforming the landscape of business interactions. Initially introduced in the early 2000s, it was envisioned as a powerful framework to overhaul traditional sales and marketing practices, promising synchronization between these two pivotal departments through value addition across the customer lifecycle. ABM aspired to integrate

May 27, 2025

Customer Experience (CX)

Scaling Personalized Customer Experiences Through Data

In today’s digital landscape, businesses increasingly seek methods to create meaningful connections with their customers by utilizing data-driven strategies to personalize experiences at scale. Customer expectations continue to rise, with individuals demanding more relevance and personalized engagement in their interactions with companies. The importance of personalization is highlighted by a recent study indicating that the vast majority of consumers expect

May 27, 2025

Customer Experience (CX)

Connecting Customer Experience to Revenue Growth

In today’s hyper-competitive business environment, where margins are razor-thin and mistakes can be costly, focusing on customer experience (CX) could be a game changer for organizations. Businesses find themselves under the microscope to justify every investment in terms of revenue growth, and CX programs are no exception. With nearly two-thirds of service and support leaders at risk of failing to

May 27, 2025

Customer Experience (CX)

Zendesk’s AI Revolutionizes Customer Service Resolution

Customer service delivery has undergone a dramatic change in recent years, driven by technological advancements that address increasingly complex consumer needs. One company at the forefront of this evolution is Zendesk, which was founded to streamline customer service processes through intuitive software solutions. Founded in 2007 by visionaries Mikkel Svane, Morten Primdahl, and Alexander Aghassipour, Zendesk has forged a new

May 27, 2025

Cyber Security

Is Your SSA Email Real or a Molatori Scam in Disguise?

The digital landscape in the United States has become an increasingly perilous environment as cybercriminals adapt more intricate methods to exploit unsuspecting individuals. A particularly alarming example is a phishing campaign that targets American citizens with emails masquerading as communications from the Social Security Administration (SSA). These deceptive emails are intricately crafted, mimicking authentic SSA messages by adopting official branding.

May 27, 2025

Cyber Security

Critical Linux Kernel Flaw CVE-2025-21756 Demands Urgent Patching

In a significant development within the cybersecurity landscape, a vulnerability identified as CVE-2025-21756 has emerged within the Linux kernel’s Virtual Socket (vsock) implementation. This flaw represents a notable security risk, enabling local attackers to potentially escalate their privileges to the root level under certain conditions. The critical nature of this vulnerability is underscored by its CVSS v3.1 Base Score of

May 27, 2025

B2B Marketing

RAB2B Unveils Bold Brand Uplift to Redefine B2B Marketing

The world of B2B marketing witnesses a transformative development as RAB2B, a prominent force in integrated marketing, prepares to launch a significant brand uplift this June. This change marks a pivotal deviation from conventional marketing strategies and is designed to refine the company’s identity and strengthen its positioning. By committing to a fresh, challenger mindset, RAB2B seeks to transcend the

May 23, 2025

Customer Experience (CX)

Enhancing Customer Satisfaction Through Digital Employee Experience

In today’s digital age, customer satisfaction extends beyond the quality of products or services and hinges significantly on how a company’s employees engage with digital tools. Companies worldwide are investing in digital employee experience (DEX) tools to foster an environment where employees can efficiently and effectively interact with technology, ensuring smoother customer interactions. A seamless DEX doesn’t just streamline internal

May 23, 2025

Customer Experience (CX)

Evolving CX Leadership: Integrating Employee and Customer Success

In a landscape where customer expectations continuously rise alongside technological advancements, businesses face an urgent need to evolve their understanding and management of Customer Experience (CX). The very definition of CX is shifting, demanding a holistic organization-wide integration that extends beyond being a mere departmental function. This transformation is driven by an underlying principle: customer experience is intrinsically linked to

May 23, 2025