In an era increasingly marked by rapid technological advancements and continuously shifting consumer behaviors, businesses find themselves at a crossroads when it comes to effective marketing strategies. Traditional lead-based tactics have shown declining effectiveness, especially in the face of an oversaturated digital marketplace and advancing artificial intelligence that demands more personalized and ethical interaction with potential clients. The practice of
In today’s rapidly evolving digital landscape, traditional methods of cybersecurity have increasingly proven inadequate in addressing the myriad of sophisticated threats facing organizations. The vast scale and complexity of modern networks call for a paradigm shift from reactive safety measures to more proactive practices. Threat hunting—a strategic and systematic process of actively searching for potential security breaches within networks—emerges as
The highly interconnected environments of software development present inherent risks that can lead to cybersecurity vulnerabilities. Recently, the exploitation of flaws in Ivanti Endpoint Mobile Manager (EPMM) highlighted the vulnerabilities posed by open-source libraries. Two notable vulnerabilities, CVE-2025-4427 and CVE-2025-4428, have been exploited, allowing hackers to gain unauthorized access and execute remote code. The situation unveiled intricate challenges regarding the
The cybersecurity landscape has undergone significant changes as global businesses adapt to the increase in cybersecurity threats and technological advancements. Organizations worldwide are witnessing a transformation in how they allocate resources to address an intensified threat environment and support ongoing business growth. This shift is marked by a notable increase in cybersecurity spending, driven by a few key factors. As
A significant cybersecurity incident has emerged, targeting developers within the Ruby programming community and revealing vulnerabilities in commonly trusted software packages. This sophisticated supply chain attack involves attackers impersonating legitimate Ruby packages from Fastlane, an open-source platform widely used for expediting mobile app development. These replicas mimic popular plug-ins, surreptitiously infiltrating developers’ workflows and inadvertently exposing sensitive data. The strategy
In an age where cyber threats are increasingly sophisticated, the recent completion of Operation Secure marks a significant milestone in the global fight against cybercrime. Conducted by INTERPOL to target infostealer malware within the Asia-Pacific region, this operation took place from January to April 2025, leading to remarkable outcomes in dismantling malicious infrastructures. This collaborative effort engaged law enforcement from
The surge in Internet of Things (IoT) technology adoption has transformed the operational landscape of enterprises, providing unprecedented flexibility and efficiency. IoT devices now play an integral role in various sectors, from manufacturing to healthcare, enabling seamless data integration and real-time decision-making. Nonetheless, this technological revolution comes with intricate security challenges that need urgent attention. The proliferation of IoT devices
Imagine managing a bustling coffee shop chain, where a customer’s preference goes unnoticed amidst the sea of morning rush orders. Despite their regular visits, an opportunity to connect more personally is lost. Traditional customer loyalty programs, with their punch cards and generic discounts, often miss these critical moments of engagement. A staggering 58% of businesses report that such loyalty schemes
Agentic AI is rapidly transforming how businesses interact with customers, creating experiences that were once thought futuristic. With the ability to make autonomous decisions and provide real-time solutions, agentic AI is reshaping customer service, making interactions more engaging and efficient. For businesses aiming to stay competitive, understanding this trend is crucial. The exploration of current applications, expert insights, and future
The year 2025 has seen the digital landscape evolve rapidly, bringing along many potential cyber threats that require immediate attention. Within the United Kingdom, one particular threat stands out: DNS hijacking. This sophisticated form of cyber attack is becoming increasingly problematic as malicious actors manipulate domain name system settings to redirect unsuspecting users to harmful websites. Such actions not only
In an era where technology increasingly shapes the way businesses interact with their customers, Sobot has emerged as a leader in the realm of customer service solutions. Launching its ambitious “AI-First” strategy, Sobot aims to transform the customer service landscape globally. This innovative approach focuses on integrating artificial intelligence with human-like interactions, driven by five fundamental elements: Omnichannel AI, Scenario-Based
Over the past few years, enterprises operating in B2B sectors have witnessed a profound transformation in the way customer feedback is collected, analyzed, and acted upon. Traditional methods like surveys, once seen as the cornerstone of customer experience (CX) feedback, are increasingly being questioned for their effectiveness and timeliness in capturing real customer sentiment across complex networks of decision-makers and
