Paige Williams, Author at B2Bdaily.com

Cyber Security

How Does Storm-2372 Exploit Device Code Authentication for Phishing?

A sophisticated phishing campaign termed “device code phishing” has been meticulously identified by Microsoft Threat Intelligence. This deceptive attack, initiated by the group known as Storm-2372, has been active since August 2024 and has consistently targeted various industries and governments around the globe. By exploiting device code authentication—a method typically reserved for devices unable to perform interactive web-based authentication—these attackers

February 14, 2025

Customer Experience (CX)

How Has Generative AI Revolutionized Customer Experience Delivery?

Generative AI has made significant strides in transforming customer experience delivery over the past two years, playing a pivotal role in revolutionizing various aspects such as marketing, customer service, and brand loyalty. The unique ability of generative AI to generate new, relevant content has set it apart, enabling businesses to offer personalized and engaging customer experiences that were previously unimaginable.

February 14, 2025

Customer Experience (CX)

How Is AI Transforming Customer Experience Tools and Strategies?

AI is revolutionizing customer experience tools and strategies by enabling more personalized interactions, predictive analytics, and efficient customer service. Companies are leveraging AI to analyze vast amounts of customer data to gain actionable insights, anticipate customer needs, and deliver tailored recommendations. Furthermore, AI-powered chatbots and virtual assistants provide instant support, improving response times and customer satisfaction. With continuous advancements, AI

February 14, 2025

Customer Experience (CX)

Aligning CX Metrics With Governance Strategy for Business Success

In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. However, the challenge for CX leaders lies in connecting CX metrics to meaningful business outcomes, ensuring they are not just abstract numbers devoid of strategic direction. Establishing a governance strategy without clear metrics is futile, as success cannot be adequately measured. Metrics serve as a company’s directional

February 14, 2025

Customer Experience (CX)

Transforming Customer Service: Five Key Practices to Retain Loyalty

In today’s competitive market, outstanding customer service is no longer just an advantage but a necessity for retaining customer loyalty and ensuring long-term business success. With increasing customer expectations, companies must adopt innovative and empathetic approaches to address customer dissatisfaction and elevate their service experiences. This article delves into five essential practices that can transform customer service and foster lasting

February 14, 2025

Customer Experience (CX)

How Can Retailers in 2025 Prioritize Data Intelligence for CX?

The retail and eCommerce landscape continues to evolve quickly, driven by changing customer expectations, technological advancements, and the growing role of data in decision-making. In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. As shoppers prioritize personalization, convenience, and trust, businesses that fail to leverage their data effectively may struggle to keep up. This

February 14, 2025

Cyber Security

Is 2024 the Year of Unprecedented Cryptocurrency Fraud and Scams?

The technology-driven world of cryptocurrency has always been rife with both opportunities and risks, but the year 2024 has shown an alarming rise in fraudulent activities within this domain. A sharp spike in what is popularly known as romance baiting or pig butchering scams has resulted in significant financial losses. According to data from Chainalysis, these scams now account for

February 14, 2025

Cyber Security

Cybersecurity Updates: Microsoft and Google Patches, Lee Enterprises Attack

The cybersecurity landscape is constantly evolving, presenting new vulnerabilities and threats almost daily. Recent updates from major industry players like Microsoft and Google have shed light on the ongoing challenges and dynamic responses within the field. Adding to the complexity, Lee Enterprises, a major US newspaper publisher, recently faced a significant cyberattack. This article delves into various incidents, providing an

February 14, 2025

Customer Experience (CX)

Transforming Contact Centers with Cloud Technology and AI Integration

In the rapidly evolving landscape of customer service, traditional contact centers face the challenge of meeting increasingly sophisticated and dynamic expectations in an era dominated by advanced technological innovation. The integration of cloud technology and artificial intelligence (AI) offers a transformative solution that promises to reshape these centers into intelligent, customer-centric hubs capable of delivering superior experiences and achieving measurable

February 14, 2025

Cyber Security

Palo Alto Networks Releases Critical Security Patches for PAN-OS Vulnerabilities

In the rapidly evolving world of cybersecurity, maintaining the integrity and confidentiality of systems is paramount, especially given the constant threats posed by malicious attackers. Palo Alto Networks has recently addressed critical vulnerabilities within their PAN-OS software, releasing a series of patches designed to secure their systems against potential exploitation. These updates primarily target a high-severity vulnerability identified as CVE-2025-0108,

February 14, 2025

Cyber Security

Strengthening Cyber Defense: Bridging Public and Private Sector Gaps

The persistent and growing threat of cybercrime endangers essential infrastructure, public safety, and the economic foundation. This necessitates improved collaboration in cybersecurity efforts between the public and private sectors. The extensive vulnerability of various sectors—critical infrastructure, utilities, local municipalities, SMBs, and healthcare—to cybercriminal activities underscores the exponential hazard these threats present. Notable incidents, such as cyberattacks on an energy pipeline

February 14, 2025

Customer Experience (CX)

AI Transforming Customer Feedback Management for Business Growth

In today’s fast-paced digital landscape, businesses are increasingly turning to artificial intelligence (AI) to revolutionize the way they manage customer feedback. The integration of AI into feedback systems offers numerous advantages, from enhancing accuracy in analysis to accelerating response times and personalizing customer interactions. This article explores the transformative impact of AI on automating customer feedback and its potential to

February 13, 2025