In the world of customer experience, data is everywhere, but tangible results that customers can actually feel are often elusive. We sat down with Aisha Amaira, a MarTech expert who specializes in closing the gap between insight and action. With a deep background in CRM technology and customer data platforms, she focuses on how businesses can move beyond dashboards to
As the calendar year draws a close, Customer Success teams across industries will dutifully compile their performance reports, highlighting key metrics like quarterly business reviews conducted, support tickets resolved, and overall retention rates. While these figures provide a snapshot of activity, they often fail to capture the underlying dynamics that truly determine long-term customer health and loyalty, creating a strategic
A sprawling, continent-wide operation recently pulled back the curtain on Africa’s digital underworld, revealing a sophisticated criminal ecosystem and the coordinated power required to dismantle it. A Digital Dragnet Closes In Unpacking the Continent Wide Takedown of Cyber Syndicates The unprecedented scope of “Operation Sentinel” marks a landmark in cross-border law enforcement, uniting 19 African nations in a month-long, Interpol-coordinated
With us today is Dominic Jainy, an IT professional whose work at the intersection of artificial intelligence and blockchain provides a unique lens on our digital lives. We’re moving beyond the surface-level discussion of “accepting cookies” to explore the intricate machinery behind website personalization. Our conversation will delve into how different types of data, from simple visit counts to complex
In the fast-paced world of cybersecurity, where threats evolve in the blink of an eye, Dominic Jainy stands out as a voice of clarity and foresight. With a deep background in artificial intelligence, machine learning, and blockchain, he possesses a unique lens through which to analyze the complex interplay of modern technology and malicious intent. This week’s cybersecurity landscape was
Nation-state actors are no longer relying solely on complex, expensive zero-day exploits; they are now breaching the world’s most critical infrastructure by exploiting simple, overlooked vulnerabilities in network edge devices. This strategic shift by groups linked to Russia’s GRU represents a pervasive and underestimated threat to the global energy sector and beyond, turning common security oversights into catastrophic entry points.
The conversation around artificial intelligence in commerce has rapidly shifted from a distant futuristic concept to an immediate and pressing strategic imperative for businesses aiming to remain competitive. The emergence of agentic AI, capable of autonomous action and decision-making, represents a significant advancement that is set to redefine the sales and marketing sector. This review will explore the evolution of
A $100,000 investment in a custom CRM system becomes utterly worthless because of a single, unverified promise from its developers, grounding a mid-sized company’s operations to a halt. This is not a cautionary tale from a bygone era; it is the stark reality fueling a pervasive and growing trend of skepticism among today’s software buyers. This deep-seated distrust is not
The annual holiday retail frenzy descends not just upon storefronts and warehouses but with crushing force upon customer service departments, a digital siege that many believed artificial intelligence was already equipped to repel. As businesses pour resources into AI with the promise of streamlined operations and reduced costs, a glaring paradox emerges each peak season: support teams are still overwhelmed,
A customer service chatbot expresses deep regret for a billing error, using language so carefully crafted it feels human, yet it can do nothing more than offer a link to a generic help page, leaving the user trapped in a cycle of polite but ineffective interaction. This scenario is becoming increasingly common as organizations deploy artificial intelligence designed to mimic
The relentless pursuit of tactical execution over foundational strategy throughout 2025 left a trail of significant inefficiencies and squandered budgets across the marketing landscape. As the industry looks toward the coming year, it has become clear that many of the prevailing trends were driven more by reaction than by reflection. Correcting these widespread misunderstandings is not just an opportunity for
The familiar playbooks that once guided business-to-business marketing decisions are rapidly becoming obsolete artifacts in a landscape fundamentally reshaped by artificial intelligence. A profound transition is underway, driven by the dual forces of generative AI and fundamentally altered buyer expectations. In this new environment, where efficiency is automated and information is conversational, the strategies that defined success over the past
