Avatar photo

Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Hackers Exploit Critical Zero-Day in Dell VM Software
Cyber Security
Hackers Exploit Critical Zero-Day in Dell VM Software

Today, we’re joined by Dominic Jainy, an IT professional with deep expertise in artificial intelligence, machine learning, and blockchain, who brings a unique perspective to the world of cybersecurity. He has a sharp interest in how cutting-edge technologies are applied—and subverted—in the digital battleground. We’ll be exploring a recent, critical vulnerability that exposed just how sophisticated and patient modern threat

Read More
Trend Analysis: AI-Driven Customer Lifecycle
Customer Experience (CX)
Trend Analysis: AI-Driven Customer Lifecycle

The long-standing model of customer support, built on reacting to problems as they arise, is rapidly being dismantled in favor of a far more sophisticated, predictive, and holistic approach to the entire customer journey. This paradigm shift from reactive troubleshooting to proactive, AI-augmented lifecycle management marks a defining trend in the modern subscription economy. For technology companies where recurring revenue

Read More
Is Streaming Consolidation Good for Consumers?
Customer Experience (CX)
Is Streaming Consolidation Good for Consumers?

The End of the Streaming Wars? Navigating a New Era of Digital Entertainment The once-celebrated era of endless choice in streaming, initially viewed as a paradise for consumers eager to cut the cord, has inadvertently cultivated a new kind of modern frustration: a digital landscape that is fragmented, increasingly expensive, and overwhelmingly complex to navigate. As industry titans like Netflix

Read More
Trend Analysis: AI-Led Customer Experience
Customer Experience (CX)
Trend Analysis: AI-Led Customer Experience

The traditional bedrock of industrial manufacturing, built upon engineering precision and operational mastery, is now shifting to support a new pillar of competitive advantage: the intelligent, AI-driven customer experience. While operational excellence remains a non-negotiable foundation for success, genuine growth in today’s market now depends on how intelligently manufacturers can engage with their customers. As value chains become more interconnected

Read More
How Will Trust Reshape B2B Marketing by 2026?
B2B Marketing
How Will Trust Reshape B2B Marketing by 2026?

The New Cornerstone of B2B Success: Why Trust Is No Longer Optional In the rapidly evolving B2B landscape, a powerful convergence of forces—sophisticated AI, empowered buyer behaviors, and heightened security concerns—is elevating a single, timeless concept to the forefront of strategy: trust. Trust is no longer a soft metric or a passive byproduct of a good reputation. Instead, it is

Read More
OWASP Details Evolving Smart Contract Security Threats
Cyber Security
OWASP Details Evolving Smart Contract Security Threats

The digital ledger’s promise of immutable, self-executing contracts has unlocked unprecedented innovation, yet this very power has also attracted a new breed of sophisticated adversaries. As attackers refine their methods, the Web3 ecosystem is grappling with a stark reality: securing a smart contract is no longer just about finding bugs in the code. A landmark research initiative from the OWASP

Read More
Polish Grid Attack Exposes Global Energy Vulnerabilities
Cyber Security
Polish Grid Attack Exposes Global Energy Vulnerabilities

A meticulously planned cyberattack against Poland’s energy infrastructure in late 2025, while ultimately thwarted, cast a long shadow over the security of critical systems worldwide, revealing a sophisticated new blueprint for disrupting modern power grids. The assault, deliberately timed to coincide with severe winter weather, targeted the nation’s growing portfolio of decentralized energy resources (DERs), such as wind and solar

Read More
Are You Confusing Presence With Thought Leadership?
B2B Marketing
Are You Confusing Presence With Thought Leadership?

For B2B technology companies, turning executive visibility into a competitive advantage is the holy grail of marketing. Yet, many fall into the trap of confusing simple presence with true thought leadership, a mistake that wastes millions and leaves brands invisible in an increasingly AI-driven world. We sat down with Aisha Amaira, a MarTech expert who has spent her career helping

Read More
How to Defend Your Brand in the Age of AI Content
B2B Marketing
How to Defend Your Brand in the Age of AI Content

With her deep expertise in CRM marketing technology and customer data platforms, Aisha Amaira has a unique vantage point on the intersection of marketing and innovation. She joins us to discuss a growing concern among marketers: the flood of AI-generated content and its impact on the most trusted and profitable channels. We’ll explore how brands can defend their visibility in

Read More
Your Operating Model Is Breaking the EX-CX Connection
Customer Experience (CX)
Your Operating Model Is Breaking the EX-CX Connection

Many business leaders champion the idea that happy employees create happy customers, yet this widely accepted principle rarely translates into meaningful organizational change. The disconnect persists not because the link between employee experience (EX) and customer experience (CX) is misunderstood, but because the very operating models of most companies are fundamentally flawed. CX teams are often relegated to a downstream

Read More
Trend Analysis: Mass Vulnerability Exploitation
Cyber Security
Trend Analysis: Mass Vulnerability Exploitation

The speed of modern cyberattacks is often measured in hours, but the latest campaigns demonstrate a frightening efficiency where thousands of systems are compromised from a single source before defenders can even react. A single IP address, a critical vulnerability, and thousands of potential victims. This analysis dissects the anatomy of modern mass exploitation campaigns, where speed and scale are

Read More
Study Reveals Major Flaws in Top Password Managers
Cyber Security
Study Reveals Major Flaws in Top Password Managers

A landmark academic study has cast a harsh light on the security foundations of widely-used password managers, revealing significant vulnerabilities that could undermine the very trust millions of users place in these critical tools. Researchers from ETH Zurich and Università della Svizzera italiana uncovered a total of 25 distinct password recovery attacks impacting prominent services such as Bitwarden, Dashlane, LastPass,

Read More