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Home | Authors | Paige Williams
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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Ransomware Gangs Intensify Use of EDRKillShifter to Evade Detection
Cyber Security
Ransomware Gangs Intensify Use of EDRKillShifter to Evade Detection

The increasing use of EDRKillShifter by ransomware gangs signals a distressing evolution in the sphere of cybersecurity threats. This growing menace involves sophisticated techniques whereby ransomware actors deploy customized tools specifically designed to disrupt and delete Extended Detection and Response (EDR) products within enterprise networks. With notable ransomware groups such as Play, Medusa, and BianLian employing EDRKillShifter, understanding the mechanics

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March 31, 2025
How Are Hackers Bypassing Windows Defender Security Controls?
Cyber Security
How Are Hackers Bypassing Windows Defender Security Controls?

In recent developments within the cybersecurity realm, elite red team hackers have discovered numerous methods to infiltrate Windows security defenses. The Windows Defender Application Control (WDAC), designed to limit application execution to trusted software, has been notably bypassed, resulting in significant security concerns. This revelation underscores the continuous battle between cybersecurity enhancements and evolving hacker tactics. Understanding these methods is

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March 31, 2025
Is Your Organization Protected Against the New RESURGE Malware Threats?
Cyber Security
Is Your Organization Protected Against the New RESURGE Malware Threats?

In a rapidly evolving cybersecurity landscape, organizations are constantly faced with new threats that challenge their defenses. The discovery of the RESURGE malware variant marks a significant evolution in the tactics employed by cybercriminals. This sophisticated malware exploits a previously patched vulnerability in Ivanti Connect Secure (ICS) appliances, raising serious concerns for enterprises relying on outdated cybersecurity measures. Understanding the

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March 31, 2025
Are IoT Devices in Healthcare Creating Security Vulnerabilities?
Cyber Security
Are IoT Devices in Healthcare Creating Security Vulnerabilities?

The proliferation of Internet of Things (IoT) devices in the healthcare sector has dramatically improved patient care and operational efficiency. These devices, which range from wearable health monitors to smart medical equipment, are now indispensable in modern healthcare settings. However, their rapid adoption has exposed a critical vulnerability: many IoT devices lack robust security measures and are thus susceptible to

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March 31, 2025
Revolutionizing Customer Experience: Harnessing AI and Digital Strategies
Customer Experience (CX)
Revolutionizing Customer Experience: Harnessing AI and Digital Strategies

In a dynamically evolving business environment, providing an exceptional customer experience (CX) has become pivotal for companies striving to maintain a competitive edge. Recent technological advancements, particularly in artificial intelligence (AI) and digital strategies, are transforming the CX landscape. Businesses that prioritize and innovate their CX approach stand to reap significant rewards, such as increased customer loyalty and higher revenue.

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March 28, 2025
AI Revolutionizes Customer Experience with Efficiency and Personalization
Customer Experience (CX)
AI Revolutionizes Customer Experience with Efficiency and Personalization

Innovative AI technologies have become crucial in driving businesses toward unparalleled efficiency and personalization in customer experience management. This analysis delves into how AI tools are revolutionizing customer interactions, leading to cost reduction, revenue enhancement, and significantly improved customer satisfaction, heralding a transformative era in customer experience (CX) strategies. Context and Strategic Importance Artificial intelligence’s role in customer experience management

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March 28, 2025
Why is Customer Satisfaction Soaring in New Build Housing Market?
Customer Experience (CX)
Why is Customer Satisfaction Soaring in New Build Housing Market?

Customer satisfaction in the new build housing market has seen remarkable improvements, with 94% of buyers willing to recommend their builder to friends and family, a 4% rise compared to the previous year. This noteworthy achievement marks the fifth consecutive year that the industry has maintained a satisfaction score of 90% or higher. These statistics come from surveys sent to

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March 28, 2025
Elevating Customer Support: Boosting Product Success and Retention
Customer Experience (CX)
Elevating Customer Support: Boosting Product Success and Retention

In an ever-competitive market, organizations have recognized the tremendous value that customer support can provide not just in solving issues, but in shaping the success and retention of their products. Traditional customer support roles are evolving, requiring proactive involvement in product development, guided by actionable feedback. This paradigm shift highlights the importance of integrating customer support insights directly into product

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March 28, 2025
Major Telecom Breach in Asia Linked to Chinese State-Sponsored Hackers
Cyber Security
Major Telecom Breach in Asia Linked to Chinese State-Sponsored Hackers

The recent detection of a massive telecommunications breach in Asia, masterminded by hackers believed to be connected to the Chinese government, has sent shockwaves through the cybersecurity community. Sygnia, the firm that discovered the intrusion, attributes it to a group they dub Weaver Ant, notorious for their sophisticated and stealthy tactics. This cyber espionage campaign highlights serious vulnerabilities within the

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March 28, 2025
Critical Vulnerabilities Threaten Sitecore, Next.js, and DrayTek Devices
Cyber Security
Critical Vulnerabilities Threaten Sitecore, Next.js, and DrayTek Devices

The rapidly evolving cybersecurity landscape continues to face significant challenges, with new vulnerabilities consistently emerging across multiple platforms. Recently, critical security flaws were identified in Sitecore CMS and Experience Platform (XP), the Next.js web framework, and DrayTek devices, posing serious threats to their respective user bases. The identification of these vulnerabilities has raised concerns among cybersecurity professionals, emphasizing the need

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March 28, 2025
How Is Agentic AI Revolutionizing Customer Experience Across Industries?
Customer Experience (CX)
How Is Agentic AI Revolutionizing Customer Experience Across Industries?

The explosion of Agentic AI, a subset of autonomous artificial intelligence systems, is radically transforming how businesses interact with their customers. With its ability to operate independently, learn from interactions, and make autonomous decisions, Agentic AI is not just a theoretical concept but a practical tool already delivering significant results. As companies strive to enhance customer engagement and streamline operations,

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March 27, 2025
How Do AI and Humans Create the Ultimate Customer Service Duo?
Customer Experience (CX)
How Do AI and Humans Create the Ultimate Customer Service Duo?

The potential of AI to fully replace humans in customer service is often overstated, overshadowing the fact that the most effective approach is a symbiotic combination of AI and human effort. By leveraging their unique strengths, AI and humans can deliver exceptional service that is both efficient and personalized. This powerful synergy enhances customer interactions and satisfaction, creating a competitive

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March 27, 2025