Paige Williams, Author at B2Bdaily.com

Customer Experience (CX)

Transforming Customer Experience: The Power of Visual Intelligence

In today’s fast-paced digital world, customer experience (CX) is a critical differentiator for businesses. Visual intelligence, powered by advanced AI solutions, is revolutionizing how companies interact with their customers. This article explores the transformative potential of visual intelligence across various industries, highlighting its impact on efficiency, satisfaction, and operational performance. The Power of Visual Intelligence in Customer Experience Enhancing Understanding

February 18, 2025

Customer Experience (CX)

How is AI Revolutionizing Customer Retention in Retail Sales?

During major shopping events like Black Friday, retailers have traditionally relied on offering significant discounts to attract hordes of customers. However, such strategies often face shortcomings as many customers do not return after the sales conclude. With fierce competition and demanding consumers, retailers need more than just attractive discounts to foster long-term customer engagement. Artificial intelligence (AI) has emerged as

February 18, 2025

Customer Experience (CX)

How Can a Customer Experience Audit Future-Proof Your Business?

It’s always a jolting reminder of the importance of thoroughness when encountering a flawed experience that could have been easily detected through a comprehensive review. Imagine if companies conducted annual “experience audits” to thoroughly assess customer interactions as they do financial audits. This proactive measure could be the key to creating a sustainable competitive advantage and ensuring your business evolves

February 18, 2025

Customer Experience (CX)

Customer Retention: A Key Strategy for E-Commerce Growth in 2025

Today, we’re joined by Aisha Amaira, a MarTech expert who specializes in integrating technology with marketing strategies. With her extensive experience in CRM marketing technology and customer data platforms, Aisha helps businesses leverage innovation to gain deeper customer insights. In this interview, Aisha will shed light on the growing importance of customer retention in e-commerce, the challenges businesses face, and

February 18, 2025

Cyber Security

Navigating Cyber Threats: Why CTEM is the Future of Security Management

In an age where cyber threats are becoming increasingly sophisticated and pervasive, security management must evolve beyond traditional methods to ensure comprehensive protection. Continuous Threat Exposure Management (CTEM), introduced by Gartner in 2022, proposes a proactive approach to addressing these burgeoning cybersecurity challenges. This strategy integrates the best aspects of existing frameworks such as Vulnerability Management (VM) and Attack Surface

February 18, 2025

Customer Experience (CX)

AI Agents Transform Customer Experience With Personalization and Insights

The advent of advanced AI agents is proving to be a game-changer in the customer experience (CX) sector, offering unprecedented levels of personalization and generating valuable insights. These sophisticated technologies go far beyond the simple chatbots of yesteryear, delivering intelligent solutions that significantly enhance brand performance and customer satisfaction. According to Luke Willemse, Sales and Marketing Manager at Decisioneering, AI

February 18, 2025

Customer Experience (CX)

Modernize Contact Centers: Overcome Legacy Tech for Better Performance

In today’s fast-paced business environment, the need for modernizing contact centers has never been more critical. The outdated legacy systems that many companies still rely on are not only costly to maintain but also hinder their ability to deliver exceptional customer service. These archaic platforms create numerous challenges, from hampering operational efficiency to frustrating both customers and employees. As customer

February 18, 2025

Customer Experience (CX)

Unified Commerce: The Key to Seamless Retail Customer Experiences

In the competitive world of modern retail, seamless shopping experiences have transitioned from being a luxury to a necessity. Modern shoppers expect consistent interactions regardless of whether they’re browsing online, shopping in a physical store, or making a purchase through an app. As such, traditional fragmented retail systems are becoming obsolete, forcing retailers to shift towards unified commerce systems to

February 17, 2025

Customer Experience (CX)

Is Poor Customer Experience Costing Your Business Billions Annually?

In a highly competitive business landscape, customer experience is no longer a mere option; it has become a critical component of success. The staggering statistics are clear: poor customer service causes businesses to lose trillions of dollars globally each year. In the United States alone, companies lose an eye-watering $75 billion annually due to preventable service issues. These numbers tell

February 17, 2025

Customer Experience (CX)

Why Should Retailers Transition to Unified Omnichannel Operations?

In today’s highly competitive retail landscape, retailers face an array of challenges managing fragmented commerce systems, leading to inefficiencies and inflated costs. The journey of several successful retailers, such as Aviator Nation, Pepper Palace, Oak + Fort, Tecovas, Little Words Project, Aje, Venus et Fleur, Monos, Oz Hair and Beauty, and Filling Pieces, underscores the inefficiencies of traditional retail operations.

February 17, 2025

Cyber Security

Are Russian Hackers Using Device Code Phishing to Attack M365 Accounts?

In recent times, a sophisticated phishing campaign has been uncovered, targeting Microsoft 365 (M365) accounts. This campaign, orchestrated by Russian nation-state actors, employs a technique known as device code authentication phishing. This method has proven to be more effective at compromising accounts than many traditional spear-phishing attacks. The following sections delve into the intricacies of this campaign, its execution, and

February 17, 2025

Cyber Security

Is CyberArk’s Acquisition of Zilla a Game Changer in Cybersecurity?

CyberArk’s shocking acquisition of Boston-based startup Zilla for an impressive sum of $165 million has sparked a flurry of discussions in the cybersecurity industry. This strategic move marks CyberArk’s significant expansion into the realm of identity governance and administration (IGA), seamlessly integrating with its robust Privilege Access Management (PAM) platform. Zilla, founded by Deepak Taneja, is a modern IGA SaaS

February 17, 2025