In a landscape where digital marketing continues to evolve rapidly, businesses seek tools that offer strategic advantages and scalable solutions. Audienceview enters this arena as a self-service platform designed by Multiview, part of the Stagwell global network, to bridge the gap between brands and niche professional audiences. By facilitating direct access to over 16 million professionals across 30 industries through
In an era where technology continuously reshapes industries, the use of artificial intelligence in detecting fraud in the insurance sector has emerged as a front-runner. A pioneering study by CLARA Analytics has shed light on how advanced analytical methods can revolutionize the accuracy and timing of fraud detection. Completed in late 2024, this study emphasized that unsupervised machine learning techniques
In the fast-paced world of business, the quest for authentic connections and credible endorsements has spurred a significant shift toward B2B influencer marketing, with LinkedIn emerging as a central hub. The platform’s professional network offers a unique opportunity for businesses to engage with industry experts who are highly valued for their insights rather than their follower counts. As a result,
In today’s rapidly evolving digital landscape, cloud computing has become a cornerstone of business infrastructure, offering unmatched scalability and flexibility. However, this unprecedented shift towards cloud-based solutions has significantly altered the traditional security perimeter, dispersing it across multiple platforms and regions. Alongside these changes, the incorporation of artificial intelligence (AI) into cloud environments is shaping both opportunities and risks. As
The surge of marketing automation in the B2B arena has marked a profound shift in how these organizations conduct their marketing strategies, gradually transforming from manual processes to highly automated and data-driven operations. Particularly in B2B environments characterized by elongated sales cycles and intricate stakeholder dynamics, marketing automation presents remarkable potential. It leverages technology to automate repetitive tasks, allowing businesses
In a marketplace saturated with competitors vying for consumer attention, the ability to effectively engage customers has become a defining factor that sets market leaders apart. Leaders in various industries demonstrate that customer engagement goes beyond the initial transaction and involves building a lasting relationship that cultivates customer loyalty and advocacy. Understanding, responding, and adapting to customer needs has proven
Technology has made tremendous strides, with artificial intelligence (AI) at the forefront of revolutionizing multiple sectors, especially in enhancing customer interactions. As AI systems grow increasingly sophisticated, they are now beginning to mimic human emotional intelligence—a concept known as synthetic empathy. Businesses are eager to integrate these advancements into customer service, support, and marketing strategies, hoping to foster stronger connections
The Voice of the Customer (VOC) and Operational Data The Voice of the Customer (VOC) data encompasses surveys and complaints but often represents only a small fraction of the customer experience landscape. Skeptics frequently challenge this type of data, citing its anecdotal nature and questioning its representativeness. The real question businesses grapple with is: “How many customers are truly impacted
As artificial intelligence continues to integrate deeply into crucial industries like healthcare, autonomous vehicles, and finance, the field of adversarial machine learning has attracted significant attention. This domain focuses on both exploiting and defending against vulnerabilities in AI models. The dual role of adversarial machine learning, serving both as a potential threat vector and a critical defense mechanism, is underscored
In the current landscape of cybersecurity threats, businesses are increasingly seeking robust and effective risk management solutions to safeguard operations. As cyber threats continue to evolve and proliferate, companies like Resilience are actively expanding their reach to provide vital services. Recently, Resilience, a prominent player in the cyber risk solutions sector, announced a strategic expansion into Germany and Austria to
In today’s digital landscape, the seamless functionality of online services is a benchmark that companies strive to achieve. Many companies rely heavily on software-driven operations to deliver their services, and while this approach offers efficiency and convenience, it also presents unique challenges. The critical challenge for digital businesses, including widely recognized platforms such as Uber, Rover, and Vrbo, lies in
In an era characterized by rapidly advancing technology, businesses face unprecedented threats from cybercriminals exploiting the power of artificial intelligence. Towergate Insurance has issued a stark warning, emphasizing the dangers posed by deepfake technology along with AI-driven cybercrime. As the sophistication of deepfakes increases over the years, synthetic videos, images, and audio files become powerful tools for perpetrators seeking to
