Transformative shifts are taking place in the B2B landscape, primarily fueled by advances in technology. Business-to-business companies are increasingly expected to deliver personalized, intuitive experiences akin to those
Customer intelligence (CI) has become a cornerstone for businesses aiming to thrive in today’s highly competitive landscape. By collecting and analyzing detailed customer data from both internal and
In the modern era of supply chain management, the integration of Artificial Intelligence (AI) is becoming increasingly vital for enhancing service quality and fostering customer retention. AI’s ability
In today’s competitive business landscape, understanding and optimizing Customer Lifetime Value (CLV) is pivotal for ensuring sustained growth and stability. CLV refers to the total economic value a
The primary focus of this article is the intrinsic link between customer experience (CX) and customer loyalty, emphasizing how an enriched CX can foster lasting customer loyalty and
American Water, the leading regulated water and wastewater utility in the United States, experienced a significant cyber-attack in October 2024. This incident underscored the vulnerabilities in U.S. critical
Navigating the labyrinth of cyber incident reporting in the European Union (EU) has become a monumental task for businesses. The plethora of legislative acts like the Network and
In a bold cyber offensive coinciding with Russian President Vladimir Putin’s 72nd birthday on October 7, Ukrainian hackers delivered a significant blow to Russian state media company VGTRK.
In an era where cyber threats are becoming increasingly sophisticated, enterprises are constantly reassessing their cybersecurity strategies. Multi-factor authentication (MFA) has been a cornerstone of these efforts, but
Imagine walking into a customer service department in 2034. What do you see? A room full of human agents, or a suite of advanced AI systems with just
Customer Experience (CX) practitioners face a myriad of challenges in their quest to improve customer journeys and drive business success. From navigating competing priorities to crafting actionable insights
Artificial Intelligence and data are about to undergo transformative changes, setting the stage to create unprecedented efficiencies and personalized experiences in the Customer Experience realm. These technologies will
