In today’s digital age, B2B buyers are increasingly embracing the concept of self-service when it comes to making purchasing decisions. Similar to other consumers, they want to take control of their own buying journeys and gather information about products independently. In fact, according to the 2021 TrustRadius report, a staggering 87 percent of buyers expressed a desire to self-serve at
Johnson Controls, a leading provider of HVAC, automation, security, safety, and energy solutions, has recently confirmed falling victim to a disruptive cyberattack. The company disclosed that a ransomware group, reportedly known as Dark Angels, claimed to have stolen a staggering 27 terabytes of information from their systems. This article delves into the impact of the cyberattack on Johnson Controls, including
In today’s digital landscape, marketers are facing numerous challenges, including the deprecation of third-party cookies, the emergence of new privacy laws and regulations, and Big Tech companies putting up walled gardens around customer data. These developments are all aimed at addressing consumers’ concerns about privacy and data security. To adapt and succeed in this evolving environment, marketers need to prioritize
As companies seek efficient and effective marketing strategies, Account-Based Marketing (ABM) has emerged as a powerful approach that focuses on building personalized relationships with high-value accounts. By understanding the importance of accounts and target audiences, marketers can tailor their outreach efforts, resulting in higher conversion rates and revenue growth. In this article, we will explore the key elements that contribute
The insidious Xenomorph malware has returned in a new distribution campaign, expanding its reach to target over 30 financial institutions in the United States, alongside various banks and organizations worldwide. Having first gained attention in February 2022, Xenomorph is infamous for its use of overlays to capture personally identifiable information (PII) such as usernames and passwords. This resurgence highlights the
In today’s rapidly evolving business landscape, maintaining brand loyalty and delivering exceptional customer experiences are paramount. Customers have become more discerning, and their expectations for personalized and efficient interactions with businesses have significantly increased. Fortunately, AI has emerged as a revolutionary tool that enables companies to meet these expectations in the digital world. The role of AI in making these
Decentralized finance (DeFi) has revolutionized the financial landscape, offering users increased autonomy and financial opportunities. However, with the growing popularity of DeFi projects, the risks associated with them have become more apparent. In a shocking turn of events, Hong Kong-based Mixin Network, a prominent DeFi project, has become the target of a massive hack, resulting in a loss of approximately
In today’s digital age, customer reviews play a crucial role in shaping purchasing decisions. With the vast amount of information available online, consumers have become more discerning, seeking out reviews from others before making a purchase. In this article, we will explore the importance of reviews, the impact of quantity and recency, the role of ‘Verified’ reviews, the motivation behind
In the aftermath of the pandemic and global political unrest, the risks of identity and credential theft have surged. With disrupted incomes, consumers seek credit solutions, leaving them vulnerable to fraudsters exploiting application fraud tactics. This article explores the importance of fraud detection for businesses, the role of advanced analytics and machine learning, the expertise of industry professionals, and the
A critical security vulnerability has recently been discovered in JetBrains TeamCity software, posing a significant threat to organizations utilizing this popular platform for continuous integration and delivery. This flaw has the potential to allow remote code execution, leading to severe consequences such as data theft, compromised integrity, and supply chain compromise if successfully exploited. Let’s delve into the details of
In today’s competitive business landscape, customer experience holds the key to success. A positive encounter can transform a one-time buyer into a loyal advocate, while a negative experience can lead to churn and tarnish a company’s reputation. This article explores the pivotal role of customer experience in modern business and delves into the game-changing technologies of Contact Center as a
Chinese-speaking hackers linked to criminal activity have intensified their efforts to target compatriots with malware, raising concerns about the rising threat of Chinese criminal hacking. Proofpoint researchers have discovered a “minor resurgence” of the Sainbox remote access Trojan, along with a new Trojan called “ValleyRAT,” both of which are being delivered through emails predominantly written in Chinese. Background on the
