In today’s highly competitive business landscape, understanding and meeting customer expectations is crucial for success. The Voice of Customer (VoC) methodology provides a strategic approach that captures and analyzes customer expectations, preferences, and feedback throughout their journey with a brand. By going beyond surface-level metrics like customer satisfaction (CSAT) and Net Promoter Score (NPS), VoC unlocks the ‘why’ behind customer
In today’s hypercompetitive business landscape, companies are increasingly recognizing the importance of investing in AI-driven marketing and customer experience (CX). These investments have proven to be highly beneficial for certain brands, enabling them to establish a strong emotional connection with their customers. This emotional connection is primarily fueled by how a brand innovatively utilizes and leverages its most valuable asset:
Since May 2023, the internet landscape has witnessed an alarming surge in the number of websites hosting fabricated and misleading articles, all with one common trait – they are created using artificial intelligence (AI). NewsGuard, a trusted media watchdog, has sounded the alarm, revealing that it has identified a staggering 603 AI-generated news and information sites operating with little to
In recent times, cybercriminals have been quick to capitalize on the initial activity surrounding a critical Apache Struts bug, leading to a surge in exploitation attempts. The Apache Foundation, responsible for managing the Struts library, issued a plea to developers on December 7 to apply a patch to rectify a vulnerability allowing path traversal attacks. Given the severity of this
As technology continues to evolve, so do the threats that loom over our digital landscapes. In recent months, Microsoft’s popular email client, Outlook, has faced a barrage of security issues. Of particular concern is the discovery of vulnerabilities that allow attackers to execute remote code without any user interaction, known as zero-click remote code execution (RCE). In this article, we
In today’s rapidly evolving business landscape, staying ahead of the curve hinges on an organization’s ability to listen and adapt to its customers’ needs. Understanding and valuing customer feedback has become essential for driving innovation and enhancing the overall customer experience. By tapping into the opinions and preferences of those who use their products and services, organizations can gain valuable
The US Cybersecurity and Infrastructure Security Agency (CISA) recently conducted an assessment at the request of an unnamed healthcare and public health (HPH) sector organization that used on-premises software. The purpose of this assessment was to identify any potential cybersecurity vulnerabilities and provide recommendations for improvement. In this article, we will examine the findings of the assessment and discuss the
In today’s rapidly evolving business landscape, customer experience (CX) has become a critical differentiator. To meet the ever-increasing expectations of customers, businesses must adapt and constantly evolve. The world of CX management technology is undergoing a transformative shift, playing a pivotal role in shaping the future of CX. The Transformative Shift in CX Management Technology Advancements in technology have revolutionized
Customer service and customer experience (CX) are critical factors that go beyond the mere act of selling products or services. They encompass every interaction a customer has with a company from the moment they encounter the brand. The journey starts long before a purchase is made and continues long after the sale. In this article, we will explore the concept
In today’s rapidly evolving business landscape, staying ahead of the competition requires organizations to be agile and adaptable. Embracing a composable development approach can give businesses the edge they need, enabling them to implement new features more effectively and efficiently. In this article, we will explore the potential advantages of this approach and delve into the cascade of benefits that
The owner of major apparel and footwear brands, VF Corp, recently fell victim to a ransomware attack, which has resulted in the theft of sensitive corporate and personal data. This cyberattack has disrupted business operations, including the fulfillment of e-commerce orders, and has raised concerns about the exposure of customer information. VF Corp is now working diligently to bring affected
The cybersecurity community is grappling with a critical vulnerability that has recently plagued Apache Struts 2, a popular open-source web application framework. Designated as CVE-2023-50164, this remote code execution (RCE) flaw poses a significant threat to organizations using affected versions of Struts 2. In this article, we will delve into the details of this critical-severity bug, understanding its underlying security
