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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Trend Analysis: Browser Security Innovations
Cyber Security
Trend Analysis: Browser Security Innovations

In an age where cyber threats loom larger than ever, imagine opening a browser to check the latest news, only to unknowingly expose sensitive data to a hidden exploit. With billions of users relying on browsers daily for work, communication, and entertainment, the stakes for security have never been higher. Browser security stands as a critical frontline defense against escalating

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Trend Analysis: Super Apps in Financial Services
Embedded Finance
Trend Analysis: Super Apps in Financial Services

Imagine a world where a single tap on your smartphone handles everything from paying bills to investing in stocks, booking a ride, and even splitting a dinner bill with friends—all without juggling multiple apps. This seamless integration is no longer a distant dream but a reality shaping the financial services landscape through the rise of super apps. These all-in-one platforms

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How Will Telecoms Consolidation Impact Voice Customers?
Customer Experience (CX)
How Will Telecoms Consolidation Impact Voice Customers?

The telecommunications industry in South Africa is undergoing a profound transformation, driven by significant consolidation efforts that are reshaping the market for voice services. High-profile transactions, such as Vodacom’s proposed investment in fiber operator Maziv and strategic pivots at Telkom, signal a shift toward fewer, larger players dominating the landscape. This wave of mergers and partnerships raises critical questions about

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How Can Retailers Win Loyal Customers on Black Friday 2025?
Customer Experience (CX)
How Can Retailers Win Loyal Customers on Black Friday 2025?

In the frenzied world of retail, Black Friday stands as a colossal battleground where brands vie for the attention of millions of eager shoppers, all hunting for the best deals in a digital-first marketplace. Imagine a virtual shopping spree where distracted, price-sensitive consumers scroll through endless social media feeds, making split-second decisions on whether to click “buy” or move on.

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Trend Analysis: Situationally Adaptive B2B Selling
Customer Experience (CX)
Trend Analysis: Situationally Adaptive B2B Selling

In the intricate world of B2B sales, the modern buying journey resembles a labyrinth more than a straight path, with an average of 6 to 10 stakeholders influencing decisions in significant purchases, often leading to stalled deals or outright indecision. This chaotic, non-linear environment challenges traditional sales approaches, as rigid methodologies struggle to address the diverse needs and dynamics of

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Trend Analysis: Cybercrime Tactics Evolution
Cyber Security
Trend Analysis: Cybercrime Tactics Evolution

In a stunning turn of events, the notorious cybercriminal group Scattered Lapsus$ Hunters recently issued a farewell statement on BreachForums, signaling not just an end to their reign but a profound shift in the landscape of digital crime, which has left the cybersecurity community grappling with questions about the true nature of their apparent retreat. This unexpected declaration, laced with

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How Is Synthetic Identity Fraud Costing Lenders Billions?
Cyber Security
How Is Synthetic Identity Fraud Costing Lenders Billions?

As we dive into the complex world of financial fraud, I’m thrilled to speak with Dominic Jainy, an IT professional with deep expertise in artificial intelligence, machine learning, and blockchain. With his keen interest in how emerging technologies intersect with industries like finance and lending, Dominic offers a unique perspective on the growing threat of synthetic identity fraud—a sophisticated crime

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Managed Services: Key to Exceptional Customer Experiences
Customer Experience (CX)
Managed Services: Key to Exceptional Customer Experiences

In an era where customer expectations are skyrocketing, businesses, particularly those operating contact centers, face immense pressure to deliver flawless interactions at every touchpoint. While the spotlight often falls on frontline agents who engage directly with customers, there’s a critical force working tirelessly behind the scenes to ensure those interactions are smooth and effective. Managed Services, often overlooked, serve as

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How Has Customer Experience Evolved Across Generations?
Customer Experience (CX)
How Has Customer Experience Evolved Across Generations?

What happens when a single family gathering brings together a Millennial parent obsessed with seamless online ordering, a Gen Z teen who only supports brands with a social cause, and a Gen Alpha child captivated by interactive augmented reality games—all expecting tailored experiences from the same company? This clash of preferences isn’t just a household debate; it’s a vivid snapshot

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Tax Ombud Reports Surge in eFiling Profile Hijacking Cases
Cyber Security
Tax Ombud Reports Surge in eFiling Profile Hijacking Cases

What happens when a long-awaited tax refund disappears into the hands of a stranger? In South Africa, thousands of taxpayers and tax practitioners are grappling with this harsh reality as cybercriminals hijack their SARS eFiling profiles with alarming ease, leaving victims devastated. The Office of the Tax Ombud (OTO) has sounded the alarm, revealing a sharp surge in these cases,

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Is the Cybersecurity Skills Gap Crippling Organizations?
Cyber Security
Is the Cybersecurity Skills Gap Crippling Organizations?

Allow me to introduce Dominic Jainy, a seasoned IT professional whose expertise in artificial intelligence, machine learning, and blockchain has positioned him as a thought leader in the evolving world of cybersecurity. With a passion for leveraging cutting-edge technologies to solve real-world challenges, Dominic offers a unique perspective on the pressing issues facing organizations today. In this interview, we dive

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Lucid PhaaS: Global Phishing Threat Targets 316 Brands
Cyber Security
Lucid PhaaS: Global Phishing Threat Targets 316 Brands

I’m thrilled to sit down with Dominic Jainy, an IT professional whose deep expertise in artificial intelligence, machine learning, and blockchain has given him unique insights into the evolving world of cybersecurity. Today, we’re diving into the dark underbelly of cybercrime, focusing on the rise of Phishing-as-a-Service platforms like Lucid PhaaS. With over 17,500 phishing domains targeting hundreds of brands

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