Account-based marketing (ABM) is a targeted, personalized marketing strategy that focuses on the most valuable accounts and aims to maximize return on investment (ROI). It is becoming increasingly popular, and organizations are dedicating a notable portion of their 2022 marketing budgets to ABM, showing a significant commitment and investment into these programs. Despite the obvious benefits of ABM programs, there
The digital experience (DX) in the UK is one that is highly valued by consumers, who are increasingly willing to pay for a positive experience. According to a recent survey conducted by FullStory, 59% of UK shoppers are ready to pay more for products and services that guarantee them a great DX. It has been found that people are so
As the Senior Director of Analytics and Insights at the United States Soccer Federation, Ross Moses is on a mission to strengthen the organization’s connection with its fan base. To do this, Moses is working to improve customer interactions and create a better experience for soccer fans everywhere. At the core of Ross Moses’ mission is the implementation of automation
Customer support and customer success are two essential components of successful customer experience (CX) strategies. While customer support is typically viewed as a reactive service, helping customers resolve issues and problems, customer success is a more proactive approach with the goal of helping customers achieve their desired outcomes. By understanding the differences between customer support and customer success, businesses can
