In today’s fast-paced business environment, understanding customer feedback is more crucial than ever. Bill Gates once noted, “Your most unhappy customers are your greatest source of learning.” However, relying solely on these voices can lead to a skewed perspective. This article explores whether businesses can indeed find strategic insights in customer complaints, and how best to harness this potentially valuable
In the constantly evolving landscape of cyber threats, cybercriminals have found innovative ways to bypass traditional security measures. One recent trend observed by Barracuda researchers is the exploitation of legitimate URL protection services to disguise malicious phishing links. This exploitation not only complicates the detection of phishing attempts but also raises significant concerns for both users and IT security professionals.
The recent ransomware attack on Synnovis, a pivotal blood testing firm within the UK’s healthcare sector, has sent shockwaves throughout the National Health Service (NHS). The surprise cyber assault resulted in the postponement of thousands of patient procedures and critically impacted the operational capacities of major NHS trusts. Synnovis, vital to the daily functioning of NHS hospitals, became the unsuspecting
Account-Based Marketing (ABM) has quickly become one of the most effective strategies for B2B organizations looking to drive growth and bolster revenue. Unlike broader marketing techniques, ABM emphasizes targeting specific accounts with personalized, coordinated marketing efforts that engage decision-makers throughout their buying journey. Despite its proven potential, many companies struggle to optimize their ABM strategies. Effective ABM requires a clear
Glassbox, a leader in AI-driven customer intelligence solutions, has earned recognition across multiple categories, including Session Replay, Mobile App Analytics, Digital Analytics, and Product Analytics, in G2’s 2024 Summer Report. The company has secured top positions in all CX and VoC categories for web and mobile applications, solidifying its status as the industry benchmark in digital experience intelligence. Hundreds of
The global manufacturing sector, a linchpin of the economy, is increasingly targeted by sophisticated cyber threats. A recent study by EasyDMARC highlights that while a majority of manufacturing firms have adopted DMARC (Domain-based Message Authentication, Reporting, and Conformance), only a fraction have configured it to the most secure settings. This gap in cybersecurity leaves these firms vulnerable to phishing and
Recent headlines have brought attention to a specific vulnerability in the HTTP File Server (HFS), designated as CVE-2024-23692. This vulnerability allows remote code execution, giving attackers the potential to install malware and take over systems running affected versions of HFS. Given the critical nature of this issue, it’s imperative to understand the methods for defending against such threats. This article
The digital landscape faced a monumental shock when almost 10 billion passwords were leaked on a popular hacking forum. Discovered by Cybernews investigators, the data breach was orchestrated by a user operating under the alias ‘ObamaCare,’ who shared a dataset named ‘rockyou2024.’ This breach significantly surpasses any prior known compilations and raises alarming concerns for internet users worldwide. This unprecedented
In today’s fiercely competitive landscape, companies are increasingly recognizing the strategic importance of customer experience (CX) in achieving broader business objectives. Far from being just a feel-good initiative, CX serves as a powerful driver of value and profitability. This article delves into the integral role of CX, shedding light on how it can be leveraged to produce measurable economic benefits
In today’s competitive business landscape with inflation, rising costs, talent acquisition challenges, and supply chain disruptions, providing an exceptional customer experience is no longer just a nice-to-have; it’s essential for growth and success. For small to mid-size companies, focusing on customer experience can be a powerful differentiator that drives customer loyalty, word-of-mouth referrals, and ultimately, revenue growth. This article delves
The cybersecurity landscape in 2024 has become increasingly fraught with threats, one of the most notable being the emergence of a ransomware-as-a-service (RaaS) operation known as Eldorado. First detected in March 2024, Eldorado has rapidly gained notoriety for its advanced tactics and cross-platform capabilities, affecting a broad range of industries across multiple geographies. This article delves into Eldorado’s technical attributes,
In May 2024, cybersecurity researchers at Kaspersky uncovered a new Advanced Persistent Threat (APT) that has rapidly drawn attention: CloudSorcerer. This sophisticated cyber espionage tool targets Russian government entities, utilizing advanced techniques that challenge traditional cybersecurity measures. CloudSorcerer further solidifies the evolving nature of cyber threats in today’s interconnected world, underscoring the need for enhanced security protocols and vigilant monitoring.
