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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Trend Analysis: Contact Center System Convergence
Customer Experience (CX)
Trend Analysis: Contact Center System Convergence

Imagine a frustrated customer reaching out to a contact center, only to repeat their issue across multiple channels because the agent lacks access to their full history, a scenario that was once common but is now rapidly becoming outdated. As contact centers embrace a transformative shift through the convergence of systems of interaction and systems of record, customer experiences are

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What Are the Top Costs for a Successful Customer Advisory Board?
Customer Experience (CX)
What Are the Top Costs for a Successful Customer Advisory Board?

Introduction Imagine a scenario where a company’s most valuable clients, senior executives from top-tier organizations, gather to provide strategic insights, only to be met with subpar accommodations or poorly planned sessions that could tarnish a firm’s reputation and waste a critical opportunity to build stronger relationships. Customer Advisory Boards (CABs) are powerful platforms for engaging key customers, fostering collaboration, and

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Brands Teach Customers to Ignore Feedback with Inaction
Customer Experience (CX)
Brands Teach Customers to Ignore Feedback with Inaction

Introduction Imagine reaching out to a favorite brand with a thoughtful suggestion, only to be met with silence or a generic automated response that feels like a brush-off. This scenario plays out countless times daily, leaving customers frustrated and questioning whether their input truly matters. The disconnect between brands claiming to value feedback and their often dismissive reactions is a

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Can Crypto Payments Transform Everyday Shopping in Africa?
Fintech Blockchain
Can Crypto Payments Transform Everyday Shopping in Africa?

Setting the Stage for Digital Currency in Retail Imagine a future where a quick scan of a QR code at a local market in Johannesburg allows instant payment for fresh produce using cryptocurrency, bypassing traditional banking hurdles. This scenario, once a far-fetched idea, is becoming tangible as digital currencies gain ground in African retail markets. With economic challenges like currency

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How Are Large Commerce Models Transforming E-Commerce?
E-Commerce
How Are Large Commerce Models Transforming E-Commerce?

Market Snapshot: The AI Revolution in Online Retail Picture an e-commerce landscape where every click, search, and purchase feels uniquely tailored, as if a personal shopper anticipates every need with uncanny precision. This is no longer a distant vision but a tangible reality driven by the emergence of Large Commerce Models (LCMs), advanced AI systems transforming how digital marketplaces operate.

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6 Tips to Avoid Needing an Undo Button in Customer Calls
Customer Experience (CX)
6 Tips to Avoid Needing an Undo Button in Customer Calls

Navigating Customer Calls with Confidence: Why Preparation Matters Picture this: a high-stakes customer call begins, and within minutes, the conversation spirals out of control due to a lack of preparation or a misplaced comment, leaving everyone wishing for a way to rewind and start over. In the fast-paced world of customer experience (CX), such moments are all too common, often

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Securing Smart Cities: Tackling Cybersecurity Challenges
Cyber Security
Securing Smart Cities: Tackling Cybersecurity Challenges

Navigating the Digital Urban Landscape Imagine a city where traffic flows seamlessly, energy consumption is optimized in real time, and public safety is enhanced through interconnected systems, making urban life more efficient and sustainable. This vision of a smart city is no longer a distant dream but a tangible reality in many urban centers worldwide. However, as these digital ecosystems

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Cybersecurity Giants Exit 2026 MITRE ATT&CK Evaluations
Cyber Security
Cybersecurity Giants Exit 2026 MITRE ATT&CK Evaluations

What happens when the titans of cybersecurity decide to rewrite the rules of validation? In a stunning turn of events, three industry powerhouses—Microsoft, SentinelOne, and Palo Alto Networks—have chosen to step away from the 2026 MITRE ATT&CK Evaluations, a benchmark long considered the gold standard for measuring security solutions. This bold move has ignited debates across the sector, leaving experts

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Trend Analysis: AI-Driven Marketing Measurement
Digital Marketing
Trend Analysis: AI-Driven Marketing Measurement

In today’s fast-paced digital ecosystem, a staggering reality emerges: nearly 70% of marketers struggle to accurately attribute sales to their campaigns due to fragmented data sources and evolving consumer behaviors, underscoring a pivotal shift in the marketing landscape. Traditional metrics and models fall short in capturing the true impact of efforts across diverse touchpoints. Advanced tools, particularly those powered by

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Leadership Skills Gap Stalls AI-Driven Customer Experience
Customer Experience (CX)
Leadership Skills Gap Stalls AI-Driven Customer Experience

The Intersection of AI and Customer Experience in Today’s Market In an era where customer expectations are skyrocketing, businesses across industries are racing to transform their customer experience (CX) strategies with artificial intelligence (AI) at the helm, recognizing its potential to revolutionize interactions. Imagine a global retailer struggling to keep up with personalized demands, only to discover that AI could

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Shortening B2B Buying Cycles with a Continuum Approach
B2B Marketing
Shortening B2B Buying Cycles with a Continuum Approach

Unveiling the Stakes of Prolonged B2B Transactions In today’s fast-evolving B2B landscape, the average buying cycle stretches between 6 to 18 months, a timeline that poses a formidable challenge for organizations striving to close deals swiftly and maintain a competitive edge. Imagine a technology firm waiting over a year to finalize a deal for a critical software solution, with multiple

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Uncovering the Silent Customer Crisis: Why 71% Stay Quiet
Customer Experience (CX)
Uncovering the Silent Customer Crisis: Why 71% Stay Quiet

Unveiling a Hidden Market Challenge In an era where customer insights drive business success, a staggering statistic emerges from the shadows: 71% of customers are not sharing their feedback through traditional channels, representing a critical blind spot for companies across industries. This silent majority threatens their ability to adapt and innovate in a hyper-competitive digital landscape. Imagine a market where

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