b2b-daily
Home | Authors | Paige Williams
Avatar photo

Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Critical Vulnerabilities in PTZOptics Cameras Pose Severe Security Risks
Cyber Security
Critical Vulnerabilities in PTZOptics Cameras Pose Severe Security Risks

The Cybersecurity and Infrastructure Security Agency (CISA) has issued an urgent alert regarding critical vulnerabilities discovered in PTZOptics PT30X-SDI/NDI cameras, emphasizing the dire need for immediate action to prevent potential security breaches. Two major vulnerabilities, tracked as CVE-2024-8957 and CVE-2024-8956, have been identified, posing serious risks to users. CVE-2024-8957 is an OS command injection vulnerability that allows remote attackers with

Read More
November 12, 2024
Are Machine Learning Toolkits at Risk of Cyber Attacks?
Cyber Security
Are Machine Learning Toolkits at Risk of Cyber Attacks?

Recent discoveries have shone a light on alarming security vulnerabilities within several widely-used open-source machine learning (ML) toolkits, exposing both server and client sides to substantial risks. Security researchers at JFrog, a software supply chain security firm, have identified nearly two dozen flaws scattered across 15 different ML-related projects. These weaknesses predominantly encompass server-side vulnerabilities that might empower malicious actors

Read More
November 12, 2024
Navigating Emerging Cyber Threats: Key Insights and Protective Measures
Cyber Security
Navigating Emerging Cyber Threats: Key Insights and Protective Measures

The cybersecurity landscape is constantly evolving, with attackers becoming more sophisticated in their methods. From exploiting zero-day vulnerabilities to leveraging trusted systems for malicious purposes, the threats are diverse and complex. This article delves into the most pressing cybersecurity threats observed from November 4 to November 10, providing insights into the tactics used by attackers, the vulnerabilities they exploit, and

Read More
November 12, 2024
Ransomware Attack Disrupts Operations at Newpark Resources
Cyber Security
Ransomware Attack Disrupts Operations at Newpark Resources

In a severe cybersecurity breach, Newpark Resources, a major supplier to the US oil industry, faced significant disruptions to its operations after a ransomware attack. The unauthorized access to Newpark’s internal systems occurred on October 29. This led to a ransomware attack that compromised critical systems and essential business applications vital for the company’s operations and corporate functions, including financial

Read More
November 11, 2024
How Are 8×8 Innovations Transforming Business Communications?
Customer Experience (CX)
How Are 8×8 Innovations Transforming Business Communications?

8×8, Inc., a leading provider in business communications, customer experience (CX), and Communications Platform as a Service (CPaaS), has recently introduced significant enhancements to its cloud platform, aiming to drive superior customer and employee engagement through improved AI capabilities, enhanced call quality, and extended functionalities across its contact center solutions. These advancements not only meet the immediate needs of businesses

Read More
November 8, 2024
Boosting Budgets and Efficiency: The Future of CX with IVAs
Customer Experience (CX)
Boosting Budgets and Efficiency: The Future of CX with IVAs

Over the last few years, inflation has chewed through margins and left workforces stretched thin. But with the Fed making its first interest rate cut in four years—0.50%, with many analysts anticipating additional cuts—decision makers are exploring avenues to speed business recovery. For instance, 40% of customer experience (CX) leaders plan to increase their CX investments above inflation in the

Read More
November 8, 2024
How Can CX Teams Balance Empathy with Technology and Data?
Customer Experience (CX)
How Can CX Teams Balance Empathy with Technology and Data?

In today’s fast-paced digital world, customer experience (CX) teams face the challenging task of balancing empathy with the increasing reliance on technology and data. As customer expectations evolve, the need for personalized, efficient, and seamless experiences becomes paramount. Successful CX teams must equip themselves with a comprehensive skill set that bridges the gap between human-centric competencies and technological prowess. This

Read More
November 8, 2024
Are Cybercriminals and Nation-States Accelerating Global Cyber Threats?
Cyber Security
Are Cybercriminals and Nation-States Accelerating Global Cyber Threats?

The cyber threat landscape is becoming increasingly complex and dangerous. This comprehensive assessment reveals the rising sophistication of cyber threats impacting organizations, individuals, and critical infrastructure worldwide. Each day, Microsoft’s customers face over 600 million cyberattacks, driven by the convergence of cybercriminal and nation-state activities, significantly amplified by advancements in technologies such as artificial intelligence (AI). There is a rapidly

Read More
November 8, 2024
Global Cybersecurity Threats and Responses: Key Incidents Analyzed
Cyber Security
Global Cybersecurity Threats and Responses: Key Incidents Analyzed

The landscape of cybersecurity is ever-evolving, with new threats emerging and old ones adapting to bypass defenses. This article delves into some of the most significant cybersecurity incidents and trends observed globally, highlighting the persistent and sophisticated nature of cyber threats and the responses they have elicited. Chinese Cyberespionage Using SoftEther VPN Chinese state-sponsored hacking groups have been increasingly leveraging

Read More
November 8, 2024
Law Firm’s Data Breach Exposes Presbyterian Healthcare Patient Data
Cyber Security
Law Firm’s Data Breach Exposes Presbyterian Healthcare Patient Data

The recent data breach at Thompson Coburn, a prominent Missouri-based national law firm, has sent shockwaves through the legal and healthcare communities. Known for its specialization in data breach law, the firm found itself at the center of a significant security incident that compromised sensitive patient data of one of its clients, Presbyterian Healthcare Services (PHS), a healthcare provider in

Read More
November 8, 2024
Are Your SaaS Configurations Putting Your Business at Risk?
Cyber Security
Are Your SaaS Configurations Putting Your Business at Risk?

In today’s digital landscape, Software as a Service (SaaS) applications have become indispensable for businesses of all sizes. These platforms offer unparalleled convenience and scalability, but they also come with their own set of security challenges. Misconfigurations within SaaS environments can lead to significant vulnerabilities, often going unnoticed until a major security breach occurs. This article aims to shed light

Read More
November 8, 2024
Are Cybersecurity Defenders Beating Attackers in AI Adoption?
Cyber Security
Are Cybersecurity Defenders Beating Attackers in AI Adoption?

The ongoing cat-and-mouse game between cybersecurity defenders and attackers has taken a new turn with the advent of advanced artificial intelligence technologies. McArdle pointed out that while there is a perception that cybercriminals are leveraging AI to a great extent, the reality is that defenders’ investments in AI technology are far more substantial and sophisticated. This trend is set to

Read More
November 7, 2024