Paige Williams, Author at B2Bdaily.com

Cyber Security

Future-Proofing Cloud Security: Are You Prepared for AI Risks?

In today’s rapidly evolving digital landscape, cloud computing has become a cornerstone of business infrastructure, offering unmatched scalability and flexibility. However, this unprecedented shift towards cloud-based solutions has significantly altered the traditional security perimeter, dispersing it across multiple platforms and regions. Alongside these changes, the incorporation of artificial intelligence (AI) into cloud environments is shaping both opportunities and risks. As

May 22, 2025

B2B Marketing

Transformative Power: B2B Marketing Automation Trends 2025

The surge of marketing automation in the B2B arena has marked a profound shift in how these organizations conduct their marketing strategies, gradually transforming from manual processes to highly automated and data-driven operations. Particularly in B2B environments characterized by elongated sales cycles and intricate stakeholder dynamics, marketing automation presents remarkable potential. It leverages technology to automate repetitive tasks, allowing businesses

May 21, 2025

Customer Experience (CX)

How Market Leaders Excel in Customer Engagement

In a marketplace saturated with competitors vying for consumer attention, the ability to effectively engage customers has become a defining factor that sets market leaders apart. Leaders in various industries demonstrate that customer engagement goes beyond the initial transaction and involves building a lasting relationship that cultivates customer loyalty and advocacy. Understanding, responding, and adapting to customer needs has proven

May 21, 2025

Customer Experience (CX)

Can Synthetic Empathy in AI Truly Enhance Customer Trust?

Technology has made tremendous strides, with artificial intelligence (AI) at the forefront of revolutionizing multiple sectors, especially in enhancing customer interactions. As AI systems grow increasingly sophisticated, they are now beginning to mimic human emotional intelligence—a concept known as synthetic empathy. Businesses are eager to integrate these advancements into customer service, support, and marketing strategies, hoping to foster stronger connections

May 21, 2025

Customer Experience (CX)

How Can VOC & Ops Data Unite to Reveal Customer Reality?

The Voice of the Customer (VOC) and Operational Data The Voice of the Customer (VOC) data encompasses surveys and complaints but often represents only a small fraction of the customer experience landscape. Skeptics frequently challenge this type of data, citing its anecdotal nature and questioning its representativeness. The real question businesses grapple with is: “How many customers are truly impacted

May 21, 2025

Cyber Security

How Are We Securing AI Against Adversarial Threats?

As artificial intelligence continues to integrate deeply into crucial industries like healthcare, autonomous vehicles, and finance, the field of adversarial machine learning has attracted significant attention. This domain focuses on both exploiting and defending against vulnerabilities in AI models. The dual role of adversarial machine learning, serving both as a potential threat vector and a critical defense mechanism, is underscored

May 21, 2025

Cyber Security

Resilience Expands to Address Cyber Risks in Europe

In the current landscape of cybersecurity threats, businesses are increasingly seeking robust and effective risk management solutions to safeguard operations. As cyber threats continue to evolve and proliferate, companies like Resilience are actively expanding their reach to provide vital services. Recently, Resilience, a prominent player in the cyber risk solutions sector, announced a strategic expansion into Germany and Austria to

May 20, 2025

Customer Experience (CX)

Transforming Glitches into Gains: The Power of Customer Service

In today’s digital landscape, the seamless functionality of online services is a benchmark that companies strive to achieve. Many companies rely heavily on software-driven operations to deliver their services, and while this approach offers efficiency and convenience, it also presents unique challenges. The critical challenge for digital businesses, including widely recognized platforms such as Uber, Rover, and Vrbo, lies in

May 20, 2025

Cyber Security

Towergate Warns Businesses: Deepfake and AI Cybercrime Risks

In an era characterized by rapidly advancing technology, businesses face unprecedented threats from cybercriminals exploiting the power of artificial intelligence. Towergate Insurance has issued a stark warning, emphasizing the dangers posed by deepfake technology along with AI-driven cybercrime. As the sophistication of deepfakes increases over the years, synthetic videos, images, and audio files become powerful tools for perpetrators seeking to

May 20, 2025

Cyber Security

Ransomware Demands a Trillion; Cybercriminals Mock Victims

A peculiar ransomware attack has emerged recently, demanding an unprecedented ransom of a trillion dollars. This troubling incident highlights a growing audacity among cybercriminals, where humor and derision mix with malevolence, particularly targeting high-profile figures such as Elon Musk. The DOGE-Trolling ransomware exemplifies how cyber threats have evolved, shedding light on the complex challenges faced by cybersecurity professionals today. The

May 20, 2025

Customer Experience (CX)

Essential Prep Steps for a Successful Customer Advisory Board

In today’s highly competitive business environment, organizations must strive to gather meaningful feedback and insights directly from their clientele. Customer Advisory Boards (CABs) serve as essential platforms for companies to hear their customers’ voices and tailor strategies to suit their needs. However, the success of a CAB depends heavily on meticulous preparation. From setting clear objectives to issuing actionable plans

May 20, 2025

Cyber Security

Is Your Google Chrome Updated to Protect Against Threats?

In today’s fast-paced digital landscape, staying ahead of security threats has become a significant concern, particularly for those relying on web browsers like Google Chrome. The Computer Emergency Response Team (CERT-In) recently issued a severe alert, emphasizing vulnerabilities discovered in versions prior to 136.0.7103.113/.114 across major operating systems, including Mac, Windows, and Linux. These flaws pose a real threat, allowing

May 19, 2025