Customer experiences (CX) have become the crucible in which global brands are tested. In today’s marketplace, where competition knows no borders, the ability to deliver compelling, localized experiences is what sets successful brands apart. PwC’s study reveals a telling trend: While 32% of global consumers would leave a brand after one bad experience, that figure jumps to 49% among Latin
The landscape of customer experience (CX) is rapidly evolving, with artificial intelligence (AI) emerging as a pivotal player. A crucial study by Genesys® uncovers consumer attitudes that offer a window into the future of AI in CX. As businesses increasingly integrate AI into their customer service infrastructure, understanding these attitudes is paramount for harmonizing human interaction and automated efficiency. Acceptance
Account-based marketing (ABM) has taken a giant leap forward with RollWorks’ latest innovation, the Command Center. This ABM powerhouse is redefining how marketers analyze and strategize, making customer engagement more targeted and intuitive than ever before. Streamlined ABM Strategies Simplifying Marketer Analysis The Command Center arrives as a beacon of simplicity in the ABM space. In a marketing world brimming
Ascension, a principal player in the U.S. nonprofit healthcare sector, is grappling with the fallout of a significant cyberattack that has thrown its widespread network of hospitals and senior care facilities into operational chaos. The revelation of the cyberattack on Wednesday struck at the heart of the healthcare provider’s system, leading to the incapacitation of its electronic health record systems
In December 2023, the Ohio Lottery became the target of a sophisticated cybersecurity attack that compromised the personal data of more than 500,000 individuals. The breach, which manifested through unauthorized system access, exposed sensitive information, including full names and Social Security numbers. While the gaming systems themselves remained secure, the leak of personal data posed a significant risk of identity
In the ever-evolving landscape of cybersecurity, it should come as no surprise that new threats continuously emerge, challenging organizations to adapt and respond. However, it’s often not just the new and unforeseen threats that pose significant risks to networks worldwide. Old vulnerabilities such as the infamous Log4J remain thorns in the side of many enterprises, steadfast in their capacity to
Digital marketing is rapidly evolving, and at the heart of this transformation is the art of blending data-driven strategies with the safeguarding of consumer trust. The advent of hyper-personalized marketing is not just a trend; it’s a requirement to meet the constantly changing demands of consumers. Understanding customer preferences through data analytics allows brands to tailor their advertising efforts with
In the landscape of B2B marketing, Account-Based Marketing (ABM) has emerged as a powerful strategy for delivering personalized and impactful campaigns to high-value clients. However, as businesses seek to scale their ABM efforts to reach a broader audience without sacrificing the intimate approach that distinguishes it from other marketing strategies, they face significant challenges. This article explores the intricate dynamics
The U.S. government’s approach to cybersecurity ushers in an era of profound change for the realm of software security. It anchors this change upon the foundational National Cybersecurity Strategy and fosters discussions like those held at the 2024 RSA Conference. The core message from these deliberations points to a much-needed transition in the accountability of software security—proposing a shift from
The customer experience (CX) landscape is constantly evolving as companies seek innovative ways to engage customers and streamline their operations. Sprinklr’s introduction of the Digital Twin is a groundbreaking expansion into this dynamic space, potentially reshaping the future of CX with its advanced AI capabilities and strategic use of social media data. Sprinklr’s Leap into Advanced CX Technology Understanding Sprinklr’s
In a world increasingly dependent on digital infrastructure, the specter of cyber threats looms large. Addressing this concern head-on, U.S. Secretary of State Antony Blinken laid out a vision at the RSA Conference 2024 for a more cohesive and unified American cybersecurity strategy. Understanding the gravity of the situation, Blinken’s words resonated with the urgency of ensuring that America’s digital
In an era dominated by the need for quick resolutions and digital convenience, chatbots have emerged as crucial players in the customer service arena. By simulating human conversation through text and voice, they offer businesses an effective 24/7 support system. Their evolution from simple scripted responses to complex Artificial Intelligence (AI) and Machine Learning (ML) models signifies a shift in
