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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Qilin Ransomware Targets Global Firms with Ghost Hosting
Cyber Security
Qilin Ransomware Targets Global Firms with Ghost Hosting

In an era where digital threats loom larger than ever, a shadowy cybercriminal organization has risen to prominence, striking fear into the hearts of global corporations and critical infrastructure providers. The Qilin ransomware group, operating under a sophisticated Ransomware-as-a-Service (RaaS) model, has become a formidable adversary in the cybersecurity landscape, targeting sectors such as healthcare, government, and asset management with

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ToolShell Exploit Fuels Surge in Public App Attacks
Cyber Security
ToolShell Exploit Fuels Surge in Public App Attacks

What happens when the digital tools businesses depend on for daily operations become the very entry points for catastrophic breaches? In a startling trend this year, public-facing applications—vital for collaboration and data sharing—have emerged as prime targets for cybercriminals. The ToolShell exploit, specifically targeting on-premises Microsoft SharePoint servers, has fueled a dramatic surge in attacks, exposing vulnerabilities that threaten organizations

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How Did Cl0p Hackers Exploit Oracle Software Flaws?
Cyber Security
How Did Cl0p Hackers Exploit Oracle Software Flaws?

In a digital landscape where enterprise software underpins critical business operations, a staggering breach targeting Oracle’s E-Business Suite (EBS) has sent shockwaves through the cybersecurity community, affecting dozens of organizations worldwide. This incident, involving a zero-day vulnerability identified as CVE-2025-61882, has reportedly been linked to attackers bearing the hallmarks of the notorious Cl0p ransomware group. As businesses scramble to mitigate

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Trend Analysis: Middle East B2B Customer Experience
Customer Experience (CX)
Trend Analysis: Middle East B2B Customer Experience

In the heart of a region renowned for its bustling trade routes and economic ambition, the Middle East emerges as a powerhouse of business innovation, where the customer experience (CX) in business-to-business (B2B) interactions is rapidly becoming a defining factor for success. With economies diversifying beyond oil and gas, and digital transformation reshaping industries, the ability to deliver exceptional B2B

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How Are AI Video Ads Revolutionizing Customer Experience?
Customer Experience (CX)
How Are AI Video Ads Revolutionizing Customer Experience?

I’m thrilled to sit down with Aisha Amaira, a trailblazer in MarTech with a deep-rooted passion for merging technology with marketing. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how innovations like AI can uncover critical customer insights. Today, we’re diving into the transformative world of AI-generated video content and

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How Is AI Reshaping Cybersecurity in 2025?
Cyber Security
How Is AI Reshaping Cybersecurity in 2025?

As we dive into the ever-evolving world of cybersecurity, I’m thrilled to sit down with Dominic Jainy, an IT professional whose expertise in artificial intelligence, machine learning, and blockchain offers a unique perspective on the digital threats facing us today. With a keen interest in applying cutting-edge technologies across industries, Dominic is the perfect guide to help us unpack the

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How Does Sophisticated Malware Target WordPress Sites?
Cyber Security
How Does Sophisticated Malware Target WordPress Sites?

Introduction In an era where digital presence is paramount for businesses and individuals alike, the staggering statistic that WordPress powers over 40% of all websites on the internet paints a vivid picture of its dominance as a content management system, making it a prime target for cybercriminals. This widespread adoption, however, comes with a significant downside: it attracts sophisticated malware

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Why Must You Update Windows Server, 10, and 11 Now?
Cyber Security
Why Must You Update Windows Server, 10, and 11 Now?

I’m thrilled to sit down with Dominic Jainy, a seasoned IT professional whose expertise in cybersecurity, artificial intelligence, and emerging technologies has made him a trusted voice in the industry. With a deep understanding of complex systems like Microsoft Windows, Dominic is here to shed light on a critical security vulnerability affecting millions of users. Today, we’ll dive into the

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Why Is Europe Leading in Consumer Sentiment Stability?
Customer Experience (CX)
Why Is Europe Leading in Consumer Sentiment Stability?

Today, we’re thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose deep expertise in CRM marketing technology and customer data platforms has helped countless businesses harness innovation to uncover critical customer insights. With a passion for blending technology and marketing, Aisha offers a unique perspective on how companies can navigate the evolving landscape of consumer sentiment and

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How Can Predictive Churn Transform B2B Customer Experience?
Customer Experience (CX)
How Can Predictive Churn Transform B2B Customer Experience?

I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert who has dedicated her career to blending technology and marketing to transform customer experiences in the B2B space. With her deep expertise in CRM marketing technology and customer data platforms, Aisha has a unique perspective on how businesses can harness innovation to uncover critical customer insights and predict

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3 Common CX Mistakes and How to Fix Them Fast
Customer Experience (CX)
3 Common CX Mistakes and How to Fix Them Fast

Introduction In today’s competitive business landscape, delivering an exceptional customer experience (CX) is no longer just a nice-to-have—it’s a critical differentiator that can make or break a brand’s reputation. Studies show that companies prioritizing CX often see higher customer retention and increased revenue, yet many still stumble over avoidable pitfalls that erode trust and loyalty. These missteps can silently damage

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South African Businesses Lag in AI Adoption, Survey Finds
AI and ML
South African Businesses Lag in AI Adoption, Survey Finds

Introduction Recent findings reveal a striking reality: a mere 13% of South African businesses have fully integrated Artificial Intelligence (AI) into their core operations, placing them significantly behind global counterparts in technological advancement, and this statistic underscores a critical gap in a world where AI is rapidly transforming industries. Understanding the reasons behind this lag and identifying pathways to accelerate

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