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Paige Williams

Paige Williams works on articles related to Cyber Security and Customer Experience (CX) and B2B Marketing. With a deft ability to translate the complex and technical, Paige stands out in a sea of writers. Readers looking to maximize their customer experience regularly turn to Paige's pages for phenomenal guidance, insights, and advice. 
Eternidade Trojan Targets Brazilian WhatsApp Users for Theft
Cyber Security
Eternidade Trojan Targets Brazilian WhatsApp Users for Theft

In an era where digital communication binds millions together, a sinister threat has emerged from the vibrant online landscape of Brazil, exploiting trust in one of the most popular messaging apps. Picture this: a seemingly harmless message from a close friend pops up on WhatsApp, personalized with your name and a friendly greeting. Unbeknownst to many, this could be the

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Are Supply-Chain Cyberattacks the New Financial Threat?
Cyber Security
Are Supply-Chain Cyberattacks the New Financial Threat?

On November 12, a chilling cyberattack struck SitusAMC, a pivotal vendor in the banking sector managing real estate loans and mortgages for over 1,500 clients, including heavyweights like JPMorgan Chase, exposing sensitive data such as accounting records and customer information in a breach that sent shockwaves through the industry. This incident peeled back the curtain on a lurking danger: the

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Black Friday: The Ultimate Test for Customer Experience
Customer Experience (CX)
Black Friday: The Ultimate Test for Customer Experience

Picture a frenzied shopping day where millions of consumers flood online platforms and physical stores, hunting for unbeatable deals, all while expecting flawless service. This is Black Friday, the retail world’s most intense proving ground. It’s not just about slashing prices; it’s about delivering a customer experience (CX) that can make or break a brand’s reputation in a matter of

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Is AI in Customer Support Prioritizing Speed Over Trust?
Customer Experience (CX)
Is AI in Customer Support Prioritizing Speed Over Trust?

Imagine reaching out to a company for help with a faulty product, only to be met with an AI chatbot that rushes through canned responses, unable to grasp the frustration behind the issue. Minutes tick by, irritation mounts, and the eventual handoff to a human agent feels like starting over. This scenario, all too common in today’s tech-driven landscape, raises

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Amazon Customers at Risk: Surge in Black Friday Phishing Scams
Cyber Security
Amazon Customers at Risk: Surge in Black Friday Phishing Scams

Imagine eagerly awaiting a Black Friday deal from Amazon, only to click on an email promising a steep discount and find yourself locked out of your account, your personal data stolen. This nightmare scenario is becoming all too common as cybercriminals ramp up their efforts during the holiday shopping frenzy. With over 310 million active users, Amazon stands as a

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How Can Premium Seafood Build Lasting Customer Loyalty?
Customer Experience (CX)
How Can Premium Seafood Build Lasting Customer Loyalty?

Imagine walking into a high-end restaurant where the aroma of perfectly seared scallops fills the air, and the server shares a captivating story about the sustainable fishery that supplied the evening’s special. This isn’t just a meal; it’s an experience that lingers in the mind long after the last bite. In today’s competitive foodservice industry, premium seafood providers are discovering

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Trend Analysis: AI Challenges in Customer Service
Customer Experience (CX)
Trend Analysis: AI Challenges in Customer Service

Imagine a world where every customer query is resolved instantly, with precision and a personal touch, thanks to the marvels of artificial intelligence. This promise of AI transforming customer service into a seamless, efficient experience has captivated businesses globally. Yet, the reality often falls short, with frustrated customers grappling with unhelpful chatbots and unresolved issues. In today’s fast-paced digital landscape,

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Why Is Time to First Value Crucial for Customer Success?
Customer Experience (CX)
Why Is Time to First Value Crucial for Customer Success?

In a world where customer loyalty can hinge on a single interaction, consider the staggering reality that 73% of customers who leave a business cite a delay in seeing meaningful results as their primary reason for walking away. This statistic, drawn from a recent industry report by Gainsight, paints a vivid picture of today’s high-stakes environment. Businesses are no longer

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Kimsuky APT Targets South Korean Androids via KakaoTalk
Cyber Security
Kimsuky APT Targets South Korean Androids via KakaoTalk

Setting the Stage for a Digital Threat Imagine receiving a seemingly harmless message from a trusted contact on a widely used app, only to find out later that it has compromised your entire device. This is the chilling reality for many South Korean Android users who have fallen prey to a sophisticated cyberespionage campaign orchestrated by the North Korean APT

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FCC’s Move to Scrap Cyber Rules Sparks Senate Backlash
Cyber Security
FCC’s Move to Scrap Cyber Rules Sparks Senate Backlash

Imagine a world where the very networks connecting millions of Americans to vital services are left vulnerable to foreign hackers, with sensitive data like federal wiretap records exposed in a matter of clicks. This unsettling scenario is closer to reality than many might think, as the Federal Communications Commission (FCC) stands on the brink of dismantling crucial cybersecurity regulations for

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How Are B2B Buyers Changing in 2025? Key Insights Revealed
B2B Marketing
How Are B2B Buyers Changing in 2025? Key Insights Revealed

Imagine a world where business-to-business (B2B) deals are sealed in record time, driven by cutting-edge technology and economic pressures that demand agility. In 2025, this is no longer a vision but a reality reshaping how companies approach procurement. With buying cycles shrinking and buyers engaging vendors earlier than ever, the B2B space is undergoing a transformation that demands attention. This

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The Real SOC Gap: Fresh, Behavior-Based Threat Intel
Cyber Security
The Real SOC Gap: Fresh, Behavior-Based Threat Intel

Paige Williams sits down with Dominic Jainy, an IT professional working at the intersection of AI, machine learning, and blockchain, who has been deeply embedded with SOC teams wrestling with real-world threats. Drawing on hands-on work operationalizing behavior-driven intelligence and tuning detection pipelines, Dominic explains why the gap hurting most SOCs isn’t tooling or headcount—it’s the absence of fresh, context-rich

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