Today, we’re joined by Aisha Amaira, a MarTech expert who specializes in integrating technology with marketing strategies. With her extensive experience in CRM marketing technology and customer data platforms, Aisha helps businesses leverage innovation to gain deeper customer insights. In this interview, Aisha will shed light on the growing importance of customer retention in e-commerce, the challenges businesses face, and
In an age where cyber threats are becoming increasingly sophisticated and pervasive, security management must evolve beyond traditional methods to ensure comprehensive protection. Continuous Threat Exposure Management (CTEM), introduced by Gartner in 2022, proposes a proactive approach to addressing these burgeoning cybersecurity challenges. This strategy integrates the best aspects of existing frameworks such as Vulnerability Management (VM) and Attack Surface
The advent of advanced AI agents is proving to be a game-changer in the customer experience (CX) sector, offering unprecedented levels of personalization and generating valuable insights. These sophisticated technologies go far beyond the simple chatbots of yesteryear, delivering intelligent solutions that significantly enhance brand performance and customer satisfaction. According to Luke Willemse, Sales and Marketing Manager at Decisioneering, AI
In today’s fast-paced business environment, the need for modernizing contact centers has never been more critical. The outdated legacy systems that many companies still rely on are not only costly to maintain but also hinder their ability to deliver exceptional customer service. These archaic platforms create numerous challenges, from hampering operational efficiency to frustrating both customers and employees. As customer
In the competitive world of modern retail, seamless shopping experiences have transitioned from being a luxury to a necessity. Modern shoppers expect consistent interactions regardless of whether they’re browsing online, shopping in a physical store, or making a purchase through an app. As such, traditional fragmented retail systems are becoming obsolete, forcing retailers to shift towards unified commerce systems to
In a highly competitive business landscape, customer experience is no longer a mere option; it has become a critical component of success. The staggering statistics are clear: poor customer service causes businesses to lose trillions of dollars globally each year. In the United States alone, companies lose an eye-watering $75 billion annually due to preventable service issues. These numbers tell
In today’s highly competitive retail landscape, retailers face an array of challenges managing fragmented commerce systems, leading to inefficiencies and inflated costs. The journey of several successful retailers, such as Aviator Nation, Pepper Palace, Oak + Fort, Tecovas, Little Words Project, Aje, Venus et Fleur, Monos, Oz Hair and Beauty, and Filling Pieces, underscores the inefficiencies of traditional retail operations.
In recent times, a sophisticated phishing campaign has been uncovered, targeting Microsoft 365 (M365) accounts. This campaign, orchestrated by Russian nation-state actors, employs a technique known as device code authentication phishing. This method has proven to be more effective at compromising accounts than many traditional spear-phishing attacks. The following sections delve into the intricacies of this campaign, its execution, and
CyberArk’s shocking acquisition of Boston-based startup Zilla for an impressive sum of $165 million has sparked a flurry of discussions in the cybersecurity industry. This strategic move marks CyberArk’s significant expansion into the realm of identity governance and administration (IGA), seamlessly integrating with its robust Privilege Access Management (PAM) platform. Zilla, founded by Deepak Taneja, is a modern IGA SaaS
The landscape of financial crime is evolving at an unprecedented pace, driven by rapid advancements in technology. Banks are facing increasingly sophisticated threats from fraudsters who leverage cutting-edge tools like generative AI to perpetrate financial crimes. As these threats grow more complex, banks must adopt innovative strategies to stay ahead. The question now is whether banks can succeed in stemming
A sophisticated phishing campaign termed “device code phishing” has been meticulously identified by Microsoft Threat Intelligence. This deceptive attack, initiated by the group known as Storm-2372, has been active since August 2024 and has consistently targeted various industries and governments around the globe. By exploiting device code authentication—a method typically reserved for devices unable to perform interactive web-based authentication—these attackers
Generative AI has made significant strides in transforming customer experience delivery over the past two years, playing a pivotal role in revolutionizing various aspects such as marketing, customer service, and brand loyalty. The unique ability of generative AI to generate new, relevant content has set it apart, enabling businesses to offer personalized and engaging customer experiences that were previously unimaginable.
