The energy sector is on the cusp of a transformative wave as companies like EDF embark on a journey toward a more digital, customer-centric model. In its latest stride, EDF’s UK retail business has entered a groundbreaking collaboration with Accenture and Kraken Technologies to overhaul the customer experience and streamline energy management. The cornerstone of this partnership is the transition
The cyber landscape is a constant battlefield, with new threats emerging that challenge our understanding of security and breach tactics. A recent example of this is the discovery by Fortinet FortiGuard Labs of a highly sophisticated cyberattack that targets Ukrainian systems in a bid to infiltrate them with the Cobalt Strike beacon. This tool, though developed for legitimate red team
In the rapidly evolving digital world, understanding customer behavior isn’t just an advantage; it’s a necessity for survival and success. With the proliferation of online platforms, businesses are turning to advanced technologies to ensure they stand out in an overcrowded market. Session replay and digital analytics tools are the frontrunners in this quest, equipping companies with the capability to gain
In a digital age where cyber threats loom incessantly, two well-known names, Ticketmaster and Santander Bank, have become the latest high-profile victims of a significant data breach. This shocking cybersecurity incident has jeopardized over 590 million accounts and brought the practices and protocols of cloud storage services under scrutiny. As experts untangle the web of intrusion, the event marks a
In today’s fiercely competitive marketing landscape, effectively engaging consumers is more crucial than ever. Carved out in a time before digital ads and social media, the AIDA model remains an essential tool, guiding marketers through a consumer’s complex journey. This time-honored model segments the consumer’s path into four distinct phases: Attention, Interest, Desire, and Action, providing a scalable approach to
The terrain of customer service has witnessed a remarkable transformation, driven by technological advancements in Communications Platform as a Service (CPaaS). It’s an era where consumers demand not just responsiveness but seamless engagement across diverse channels. Beth Schultz of Metrigy Research unveils the boundless potential of CPaaS, shedding light on how it’s redefining customer experience (CX) infrastructure and revolutionizing service
In the corporate world, it is a given that a happy customer is the cornerstone of a successful business. However, there is an intrinsic tie between contented employees and customer satisfaction that can no longer be ignored. The symbiotic relationship between employee experience (EX) and customer experience (CX) presents untapped potential that can advance an organization’s success when properly aligned.
In the ever-evolving digital marketplace, fostering a strong connection with consumers is a cornerstone for brand success. Recognizing this, PowerReviews and Stars and Stories have embarked on a strategic partnership that is poised to significantly transform user engagement for brands and retailers throughout Europe. At the heart of this alliance is the integration of Stars and Stories’ extensive “Reviewclub” that
In a world increasingly dependent on the Internet of Things (IoT), the projected market size of $1.3 trillion by 2024 underscores the technology’s inextricable weave into our daily lives. However, with rapid growth comes heightened risk. The year 2023 alone witnessed a staggering 400% surge in malware attacks on IoT devices, pinpointing a glaring vulnerability in these connected ecosystems. Amidst
In the contemporary business landscape, customer retention has emerged as a cornerstone of sustainable profitability. As companies grapple with fierce competition, the allure of not just attracting but holding on to customers is becoming increasingly imperative. This focus on retention marks a strategic shift for businesses striving for longevity. Retention is less about making a sale and more about nurturing
In the waning days of October 2023, a cyber storm swept across the United States, leaving over 600,000 routers inoperable and countless individuals disconnected. An intricate cyber attack, given the ominous moniker Pumpkin Eclipse, wreaked havoc on internet connectivity, mainly affecting small office/home office (SOHO) users. This digital onslaught did not discriminate among its targets; it rendered an entire fleet
Software vulnerabilities are an inescapable part of the digital landscape, but it’s the critical flaws that can cause the greatest concern. The recent directive by the U.S. Cybersecurity and Infrastructure Security Agency (CISA) is a clarion call for increased vigilance within federal agencies due to a particularly concerning Linux kernel issue. CVE-2024-1086 has emerged as a menacing blip on the
