In a significant shift marking an evolution in their cyber attack strategies, the North Korean hacking group Kimsuky has been identified employing phishing attacks that completely lack malware, effectively evading major Endpoint Detection and Response (EDR) systems. This innovative approach underlines Kimsuky’s adaptability and their continued efforts to compromise the accounts of researchers and organizations that focus on North Korea.
In the ever-evolving digital age, cybersecurity has become a critical concern for organizations worldwide, with healthcare systems like the UK’s National Health Service (NHS) facing increasingly sophisticated attacks. Recently, Wirral University Teaching Hospital (WUTH), a part of the NHS Foundation Trust, experienced a cyberattack that disrupted its operations, leading to a major incident declaration. The attack resulted in significant challenges,
During the third quarter of 2025, Best Buy showcased the success of its customer-centric strategies, resulting in improved operations and higher customer satisfaction despite a moderate sales decline. Best Buy reported revenue of $9.4 billion and achieved a non-GAAP operating income rate of 3.7%, illustrating its resilience in a challenging market environment. CEO Corie Barry highlighted a significant achievement of
As businesses face increasing competition and elevated customer expectations, delivering exceptional customer service has become a vital strategy. One of the primary methods companies are using to meet customer needs and optimize processes is by utilizing AI chatbots. These conversational AI applications are designed to handle customer inquiries efficiently and provide around-the-clock support, thus allowing human support agents to focus
Customer feedback has always played a critical role in shaping business strategies and improving products and services in the B2B sector. Traditionally, companies have relied on surveys, such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) scores, to understand customer preferences and measure satisfaction. However, with the rapid development of AI technology, the future of these traditional surveys seems
In today’s competitive business environment, customer attention and loyalty are paramount, necessitating ongoing efforts by brands to meet ever-changing expectations. Artificial intelligence (AI) has emerged as a pivotal force in reshaping how brands interact with and serve their customers by leveraging data to enhance communication, streamline interactions, and personalize experiences. This article explores how AI is making a significant impact
The integrity of Romania’s ongoing presidential election has come under scrutiny after the national security council raised alarms about potential cyber-attacks that could sway the results. During a significant meeting on November 28, the Supreme Council of National Defense scrutinized the activities of state and non-state cyber actors allegedly targeting Romania’s election infrastructure. This latest development suggests that Russia might
In the face of customer frustration with poor experiences, businesses must take proactive steps to improve satisfaction. Recently, a Forrester report highlighted an alarming trend: customer satisfaction in Canada has been on a steady decline since the pandemic, reaching its lowest point since 2016. The report measures customer experience quality across three dimensions: effectiveness, ease, and emotion. Among these, effectiveness
The increasing number of North Korean IT workers masquerading as professionals from other countries to obtain remote employment and freelance agreements poses a significant threat to global businesses. These individuals focus on software development, mobile applications, blockchain, and cryptocurrency technologies, operating through individual efforts and front companies. The situation highlights the need for heightened vigilance and enhanced security practices to
The transformative impact of human-centric artificial intelligence (AI) on customer experience (CX) and loyalty is the focus of Zendesk’s “2025 Customer Experience Trends Report”. This comprehensive study, based on survey data from nearly 5,100 consumers and 5,400 customer service and experience leaders, agents, and technology buyers across 22 countries, highlights a significant shift towards AI-powered personalization and human-like interactions. These
Artificial intelligence (AI) is revolutionizing the customer experience (CX) landscape, offering businesses new ways to enhance customer satisfaction and drive return on investment (ROI). This transformation is primarily achieved through smarter chatbots, proactive insights, and frictionless customer interactions designed to boost loyalty and cut operational costs. However, while the potential of AI in enhancing CX is undeniable, many businesses face
In today’s fast-paced business environment, maintaining a customer-centric approach is essential for fostering loyalty and driving innovation. While the adage "the customer is always right" may not always be accurate, keeping the customer at the heart of business operations is crucial for sustained success and competitiveness. This article explores the importance of customer-centric strategies and how they can enhance customer
