In today’s competitive market, brands face significant challenges when devising digital marketing content strategies for long-lifespan products with multi-year cycles. The biggest concern is finding ways to keep customers engaged without frequently promoting new purchases. This scenario is particularly complex for businesses that sell items designed to last for years, such as appliances, vehicles, and luxury goods. Maintaining customer engagement
In an alarming development for the cybersecurity community, the China-linked threat actor known as Winnti, also referred to as APT41, has unleashed a sophisticated cyber espionage campaign dubbed “RevivalStone.” This campaign, detected in March 2024, primarily targets Japanese firms in the manufacturing, materials, and energy sectors. The operation’s complexity and dexterity underscore the capabilities of Winnti, whose activities have consistently
Newly discovered security vulnerabilities in the OpenSSH secure networking utility suite have raised alarms within the tech community, with potential consequences including man-in-the-middle (MitM) and denial-of-service (DoS) attacks. Detailed by the Qualys Threat Research Unit (TRU), these flaws are listed as CVE-2025-26465 and CVE-2025-26466, respectively. CVE-2025-26465, which affects OpenSSH client versions from 6.8p1 to 9.9p1, contains a logic error that
Recent discoveries have unveiled significant security vulnerabilities in OpenSSH, the widely-used networking utility, putting many systems at risk of serious attacks. Identified as CVE-2025-26465 and CVE-2025-26466, these flaws could potentially lead to a range of attacks, including man-in-the-middle (MitM) and denial-of-service (DoS). The researchers from Qualys Security Advisory who uncovered these vulnerabilities promptly reported them, resulting in the immediate release
In our ever-evolving digital economy, understanding customer feedback has become crucial for business success, driven by rapid technological advancements that have made listening to and acting on the voice of the customer easier and more imperative than ever. This article provides a comprehensive guide on how to gather and utilize customer feedback effectively, highlighting the substantial impact this practice can
The landscape of customer experience (CX) has undergone significant transformations over the past few decades. With the advent of digital interactions, the importance of providing seamless and personalized experiences has increased manifold. As businesses look towards the future, the integration of advanced technologies like artificial intelligence (AI), hyper-personalization, and immersive tech will redefine the domain of CX. This article explores
In today’s fast-paced digital age, Artificial Intelligence (AI) is playing a transformative role in customer support, revolutionizing the way businesses interact with their customers by enhancing efficiency and enabling more personalized interactions. While AI offers numerous benefits such as faster response times and the ability to handle vast amounts of data, the challenge lies in balancing these technological advancements with
In today’s fast-paced digital landscape, businesses are increasingly turning to artificial intelligence (AI) to revolutionize customer journeys. AI-driven personalized marketing is at the forefront of this transformation, offering tailored experiences that cater to individual preferences and behaviors. This article explores how AI empowers customer journeys, the technologies driving this change, and the benefits and challenges associated with AI-driven personalized marketing.
It’s clear that AI is set to fundamentally reshape the landscape of customer experience (CX), transforming how businesses interact with their customers. Personalized and conversational interactions will be at the forefront, enabling businesses to deliver more tailored and engaging experiences. Let’s explore the layers of AI-driven CX transformation, focusing on infrastructure, application, and customer experience. The Role of Conversational AI
In today’s fast-paced digital world, customer experience (CX) is a critical differentiator for businesses. Visual intelligence, powered by advanced AI solutions, is revolutionizing how companies interact with their customers. This article explores the transformative potential of visual intelligence across various industries, highlighting its impact on efficiency, satisfaction, and operational performance. The Power of Visual Intelligence in Customer Experience Enhancing Understanding
During major shopping events like Black Friday, retailers have traditionally relied on offering significant discounts to attract hordes of customers. However, such strategies often face shortcomings as many customers do not return after the sales conclude. With fierce competition and demanding consumers, retailers need more than just attractive discounts to foster long-term customer engagement. Artificial intelligence (AI) has emerged as
It’s always a jolting reminder of the importance of thoroughness when encountering a flawed experience that could have been easily detected through a comprehensive review. Imagine if companies conducted annual “experience audits” to thoroughly assess customer interactions as they do financial audits. This proactive measure could be the key to creating a sustainable competitive advantage and ensuring your business evolves
