
In the fast-evolving landscape of Digital Experience Platforms (DXPs), the transformative effects of artificial intelligence (AI) and mergers and acquisitions (M&A) are becoming more evident. Despite budgetary pressures, investments in DXPs continue, driven by the increasing demand for personalized, omnichannel customer interactions. AI-Driven Capabilities Revolutionize DXPs Integrating Generative AI Generative AI is reshaping the DXP landscape by enhancing personalization and










